Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes...
-
Upload
gabriel-hodges -
Category
Documents
-
view
225 -
download
0
Transcript of Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes...
![Page 1: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/1.jpg)
Just Another Meme Vector
v 1.0
![Page 2: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/2.jpg)
Coming up
Game demographics: Who plays?
Game dynamics: What makes games fun?
Some examples of a maturing medium
The future: Where games are going
![Page 3: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/3.jpg)
Demographics – Who?
What age is the average gamer? The average age of a British gamer is 31.
![Page 4: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/4.jpg)
What percentage of the UK’s population is composed of “gamers”?
Gamer = has played video games in the last 6 months, on any platform
There are currently over 27 m gamers in the UK.
Demographics – How Many?
12%40%
59%89%
![Page 5: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/5.jpg)
How much do they play?
Of the UK’s entire population (gamers and non-gamers combined):
. . . 48% play at least once per week
. . . 7% play 1-3 times per month
. . . 4% play less than once a month
![Page 6: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/6.jpg)
97100
82
65
51
18
0
10
20
30
40
50
60
70
80
90
100
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65
. . . what’s behind the shape of the distribution?
% of each age group in UK playing games, 2005:
Demographics – Who?
![Page 7: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/7.jpg)
97100
82
65
51
18
0
10
20
30
40
50
60
70
80
90
100
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65
grew up without video games
grew up with ‘niche’ games
Grew up with video games everywhere
Demographics – Who?
. . . this shape is a growth bulge.
Every year the distribution shifts up the age brackets
![Page 8: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/8.jpg)
What about the girls?
52 5356 56 55
5248 47
44 44 4548
0
10
20
30
40
50
60
6 to 10 11 to 15 16 to 24 25 to 35 36 to 50 51 to 65
Male Female
![Page 9: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/9.jpg)
![Page 10: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/10.jpg)
STATEMENTS % AGREE 6-10 11-15 16-24 25-35 36-50 51-65
I get more enjoyment out of video games than other forms of entertainment
33 45 25 25 18 19
I spend more time playing video games than watching TV
19 26 20 16 15 13
Gaming Attitudes
![Page 11: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/11.jpg)
STATEMENTS % AGREE 6-10 11-15 16-24 25-35 36-50 51-65
I prefer playing video games with friends as a social activity rather than on my own
54 44 53 34 21 13
I think games could be used for education as well as for entertainment
76 67 69 78 80 68
Gaming Attitudes
![Page 12: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/12.jpg)
The gender split is pretty even
Most people take games seriously
The average game buyer is 38
We are in the middle of a demographic shift from a society of non-gamers to a society of gamers.
Summing Up - Gaming Demographics
Gaming isn’t just for kids
Gaming isn’t just for boys
The average game player is 31
![Page 13: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/13.jpg)
Coming up
Game demographics: Who plays?
Game dynamics: What makes games fun?
A maturing medium: Some examples
The Future: Where games are going
![Page 14: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/14.jpg)
Why does this game suck?
![Page 15: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/15.jpg)
Why are games fun (or boring)?
Games are puzzles
Once you’ve got the pattern, the game is boring
In tic-tac-toe, there are only 26,830 possible games
Games are about pattern recognition
. . . so it gets boring pretty fast.
(Chess = 1050 possible games)
Raph Koster, Game Designer
![Page 16: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/16.jpg)
This game is about the geometry of tetrads
Once you can rotate tetrads in your sleep, the game becomes boring
![Page 17: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/17.jpg)
This game is about precise aim and timing
Once you can shoot so straight you’re invincible, the game becomes boring
![Page 18: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/18.jpg)
This game is about thorough explorationOnce you’ve explored everywhere, the game becomes boring
![Page 19: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/19.jpg)
Fun is Learning
Games are challenges
That’s why key moments in gameplay are achievements: “I got it! I beat level 10!”
The process of gaining skills is what makes games fun.
To overcome the challenges, you must develop skills
Gameplay is the process of practising and applying these skills
![Page 20: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/20.jpg)
![Page 21: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/21.jpg)
![Page 22: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/22.jpg)
This feeling is your brain’s reward for success.
![Page 23: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/23.jpg)
Three Learning Modes
Storytelling Playing
Lecturing
![Page 24: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/24.jpg)
Games are the most advanced form of investigation.
-Albert Einstein
![Page 25: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/25.jpg)
That’s why we’re interested.
![Page 26: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/26.jpg)
But can a game really deliver journalism?
. . . or any serious message, for that matter?
![Page 27: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/27.jpg)
Games are stupid, right?
![Page 28: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/28.jpg)
Not all of them.
![Page 29: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/29.jpg)
![Page 30: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/30.jpg)
![Page 31: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/31.jpg)
![Page 32: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/32.jpg)
![Page 33: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/33.jpg)
In some games you have to perform subtle, complex tasks.
![Page 34: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/34.jpg)
Sim City Is About
And it sold 18 million copies
Tax policy
Infrastructure networks
Zoning laws
![Page 35: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/35.jpg)
Game challenges can be very sophisticated.
To complete them successfully, you have to learn.
You can learn about all sorts of things.
How about some examples of games teaching socially relevant lessons?
Games are Teachers
![Page 36: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/36.jpg)
Coming up
Game demographics: Who plays?
Game dynamics: What makes games fun?
A maturing medium: Some examples
The Future: Where games are going
![Page 38: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/38.jpg)
Darfur is Dying Cost £25,000
Took 10 weeks
250,000 hits per month
Over 2 m unique viewers in 2006
![Page 40: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/40.jpg)
The War on Terror
A game making an editorial point . . .
![Page 42: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/42.jpg)
Historical Debate
(How is this different?)
![Page 43: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/43.jpg)
Coming up
Game demographics: Who plays?
Game dynamics: What makes games fun?
A maturing medium: Some examples
The Future: Where games are going
![Page 44: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/44.jpg)
Prediction is very difficult, especially about the future.
- Neils Bohr
![Page 45: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/45.jpg)
The medium will mature further
![Page 46: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/46.jpg)
Movies, 1927
![Page 47: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/47.jpg)
The Return of Social Gaming
![Page 48: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/48.jpg)
-20
-15
-10
-5
0
5
10
15
20
25
30
DVD Sales CD Sales Video Game Sales
A Good Year% growth in each medium in UK, 2007:
![Page 49: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/49.jpg)
Virtual WorldsNormalized Integrated Taxed
![Page 50: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/50.jpg)
Ubiquitous Gaming
Convergence – waning of the console
Browser-based, Flash taking over
Reality is the interface
This woman (and others like her) is hacking real life to become more game like
![Page 51: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/51.jpg)
Alternate Reality Games
Using massively multiplayer game dynamics to motivate, inspire, lead large numbers of people
![Page 52: Just Another Meme Vector v 1.0. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future:](https://reader036.fdocuments.net/reader036/viewer/2022062309/56649ecb5503460f94bd9739/html5/thumbnails/52.jpg)
Further Reading
Raph Koster, A Theory of Fun for Game Design
Steven Johnson, Everything Bad is Good For You
Jane McGonigal, Why I Love Bees