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    This sample business plan has been made available to users of Business Plan Pro®, businessplanning software published by Palo Alto Software, Inc. Names, locations and numbers may havebeen changed, and substantial portions of the original plan tet may have been omitted topreserve confidentiality and proprietary information.

    !ou are welcome to use this plan as a starting point to create your own, but you do not havepermission to resell, reproduce, publish, distribute or even copy this plan as it eists here.

    "e#uests for reprints, academic use, and other dissemination of this sample plan should beemailed to the mar$eting department of Palo Alto Software at mar$eting%paloalto.com. &orproduct information visit our website' www.paloalto.com or call' ()*++)-)/0.

    Copyright © Palo Alto Software, Inc., 1995-2009 All rights resere!.

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    1onfidentiality Agreement

    The undersigned reader ac$nowledges that the information provided by

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    It is ac$nowledged by reader that information to be furnished in this business plan is in all respects

    confidential in nature, other than information which is in the public domain through other means and that

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    Table of Contents

    1.0 Executive Summary  1Chart: Highlights  2

    1.1 Obectives  21.2 !ission  2

    2.0 Com"any Summary  22.1 Com"any O#nershi"  22.2 Start$u" Summary  %

    Table: Start$u" &un'ing  %Chart: Start$u"  (Table: Start$u"  (

    %.0 Services  ((.0 !ar)et *nalysis Summary  +

    (.1 !ar)et Segmentation  +Chart: !ar)et *nalysis ,-ie  /Table: !ar)et *nalysis  /

    +.0 Strategy an' m"lementation Summary /

    +.1 Com"etitive E'ge  /+.2 Sales Strategy  

    Chart: Sales !onthly  Table: Sales &orecast  

    /.0 !anagement Summary  /.1 -ersonnel -lan  

    Table: -ersonnel  10

    3.0 &inancial -lan  113.1 4rea)$even *nalysis  11

    Chart: 4rea)$even *nalysis  11Table: 4rea)$even *nalysis 11

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    Stu'io/3 $ 6estaurant

    1.0 Executive Summary

    This restaurant business plan is for Studio0, a new medium)si8ed restaurant located in atrendy neighborhood of Portland, 9regon. Studio0:s emphasis will be on organic and creativeethnic food. An emphasis on organic ingredients is based on Studio0:s dedication tosustainable development. Additionally, the restaurant procures local foods when possible,reducing their dependence on fossil fuels used for transportation.

    Serices

    Studio0 offers Portlanders a trendy, fun place to have great food in a social environment. 1hef

    ;ario thnic recipes will be

    used to provide the customers with a diverse, unusual menu. 1hef ;ario will also be emphasi8ing healthy

    dishes, recogni8ing the trend within the restaurant industry for the

    demand for healthy cuisine.

    C"sto#ers

    Studio0 believes that the mar$et can be segmented into four distinct groups that it aims totarget. The first group is the lonely rich which number ?++,+++ people. The second group thatwill be targeted is young happy customers which are growing at an annual rate of *@ with(/+,+++ potential customers. The third group is rich hippies who naturally desire organic foodsas well as ethnic cuisine. The last group which is particularly interested in the menu:s healthyofferings is dieting women which number /+,+++ in the Portland area.

    $anage#ent

    Studio0 has assembled a strong management team. Andrew &lounderson will be the generalmanager. Andrew has etensive management eperience of organi8ations ranging from si to?/ people Bane &lap will be responsible for all of the finance and accounting functions Bane

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    1.1 Obectives

    1. Sales of D/+E the first year, more than half a million the second.2. Personnel costs less than D++E the first year, less than D?++E the second year.

    3. Profitable in year two, better than ./@ profits on sales by year three.

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    2.2 Start$u" Summary

    The founders of the company are Andrew &lounderson and his companion Bane &lap. Banefocuses on the financial issues and Andrew on the personnel issues. Bane earned herbusiness ma=or undergraduate degree from the 4niversity of Ger$eley.

    Fe have found the location and secured the lease for D,+++ per month. Fe will be able to set up shop

    in time to begin turning bac$ a profit by the end of month eleven and be profitable in the second year.

    The place is already e#uipped as a restaurant so we plan to come up with a total of D?+,+++ in capital,plus a D(++,+++ SGA)guaranteed loan, to start up the company.

    Table: Start$u" &un'ing

    Start$u" &un'ing

    Start$u" Ex"enses to &un' 8%9000

    Start$u" *ssets to &un' 81%9000

    Total &un'ing 6euire' 81(19000

     *ssets

    ;on$cash *ssets from Start$u" 8+09000

    Cash 6euirements from Start$u" 89000

     *''itional Cash 6aise' 80

    Cash 4alance on Starting

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    Table: Start$u"

    Start$u"

    6euirements

    Start$u" Ex"enses

    5egal 81 000

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    Stu'io/3 $ 6estaurantentrepreneurs who are loo$ing to spend an eorbitant amount of money to have peace of

    mind that their money is still coming bac$ to themselves. Fe will be etremely ecologicallyconscious as well, and spread this across our literature. >ating at Studio0 will feel li$e havingcontributed to the Sierra 1lub and drin$ing fresh s#uee8ed orange =uice.

    'thnic Ingre!ients an! (ecipes

    9ur chef will have great latitude in designing and producing menu offerings from many differentworld cultures. Fe will endeavor to procure all the traditional, authentic ingredients necessaryto hold true to these varied and interesting cultural recipes.

    Interior Acco"tre#ents

    People need to $eep life interesting, and our artwor$ will reflect the world influences thatare core to the attitude of the Studio0 chef.

    (.0 !ar)et *nalysis Summary

    Gecause of the founders: connections within the very trendy area of Portland, we have anecellent feel for the area and its core group of customers. They will all share somethingali$e, which is a feeling of being in the Cin crowdC and having Cgotten itC in life. Although thecrew will be different and not connect with each other in each segment, each segment iscomplementary to the others. Fe do plan to raise menu rates as the restaurant gets moreand more crowded, and to ma$e sure we are charging a premium for the feeling of being inthe Cin crowd.C

    (.1 !ar)et Segmentation

    %he )onely (ich

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    ieting o#en

    The organic food menu will always have a line of etremely delicious very low)fat meals.Studio0 will have tables of women meeting li$e they do in shows li$e Sex and the City ,to discuss all types of matters while feeling good about the food they eat.

    T bl ! ) t * l i

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    Stu'io/3 $ 6estaurant9ur competitive edge is the menu, the chef, the environment, and the tie)in to what:s trendy.

    -age 3

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    +.2 Sales Strategy

    As the table shows, we intend to deliver sales of about D/+E in the first year, and todouble that by the third year of the plan.

    -age

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    Table: Sales &orecast

    Sales &orecast

    =ear 1 =ear 2 =ear %

    @nit Sales

    !eals 22922 %+9000 (+9000

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    Table:-ersonnel

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    -ersonnel -lan

    =ear 1 =ear 2

    !anager 8/09000 8/+9000

    Hostess 8(29000 8(+9000Chef 8+(9000 8/09000

    Cleaning 8%09000 8%+9000

    ?aiters 8329000 81009000

    Other 82(9000 8+29000

    Total -eo"le 10

    Total -ayroll 8229000 8%+39000

    -a

    ge10

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    3.0 &inancial -lan

    Fe epect to raise D?+,+++ of our own capital, and to borrow D(++,+++ guaranteed bythe SGA as a (+)year loan. This provides the bul$ of the start)up financing re#uired.

    3.1 4rea)$even *nalysis

    9ur brea$)even analysis is based on the average of the first)year numbers for total sales bymeal served, total cost of sales, and all operating epenses. These are presented as per)unitrevenue, per)unit cost, and fied costs. Fe reali8e that this is not really the same as fied cost,but these conservative assumptions ma$e for a better estimate of real ris$.

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    3.2 -roecte' -rofit an' 5oss

    As the profit and loss table shows, we epect to become barely profitable in the secondyear of business, and to ma$e an acceptable profit in the third year.

    -age 12

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    Table:-rofitan'5oss

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    -ro &orma -rofit an' 5oss

    =ear 1 =ear 2 =ear %

    Sales 8%/39+/0 8+/+9000 83%09000

    +./> +.3> +.>

    Ex"enses

    -ayroll 8229000 8%+39000 8(109000

    Sales an' !ar)eting an' Other Ex"enses 8239000 8%+9%0 8329122

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    3.% -roecte' Cash &lo#

    The cash flow pro=ection shows that starting cost and provisions for ongoing epenses areade#uate to meet our needs until the business itself generates its own cash flow sufficient tosupport operations.

    Table: Cash &lo#

    -ro &orma Cash &lo#

    =ear 1 =ear 2 =ear %

    Cash 6eceive'

    Cash from O"erations

    Cash Sales 8%/39+/0 8+/+9000 83%09000

    Subtotal Cash from O"erations 8%/39+/0 8+/+9000 83%09000

     *''itional Cash 6eceive'

    Sales Tax9 A*T9 HSTB7ST 6eceive' 80 80 80;e# Current 4orro#ing 80 80 80

    ;e# Other 5iabilities ,interest$free 80 80 80

    ;e# 5ong$term 5iabilities 80 80 80

    Sales of Other Current *ssets 80 80 80

    Sales of 5ong$term *ssets 80 80 80

    ;e# nvestment 6eceive' 80 80 80

    Subtotal Cash 6eceive' 8%/39+/0 8+/+9000 83%09000

    Ex"en'itures =ear 1 =ear 2 =ear %

    Ex"en'itures from O"erations

    Cash S"en'ing 8229000 8%+39000 8(109000

    4ill -ayments 81139/ 81+9+( 82+39+%

    Subtotal S"ent on O"erations 8% / 8+(2 +( 8//3 +%

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    3.( -roecte' 4alance Sheet

    The table shows pro=ected balance sheet for three years.

    Table: 4alance Sheet

    -ro &orma 4alance Sheet

    =ear 1 =ear 2 =ear % *ssets

    Current *ssets

    Cash 8(9(+ 8/193+ 8109%%3

    Other Current *ssets 8+09000 8+09000 8+09000

    Total Current *ssets 89(+ 811193+ 81+9%%3

    5ong$term *ssets

    5ong$term *ssets 80 80 80

     *ccumulate'

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    Table:6atios

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    6atio *nalysis

    =ear 1 =ear 2

    Sales 7ro#th n.a. +%.32>

    -ercent of Total *ssets

    Other Current *ssets +0.23> ((./>

    Total Current *ssets 100.00> 100.00>

    5ong$term *ssets 0.00> 0.00>

    Total *ssets 100.00> 100.00>

    Current 5iabilities 1(.> 1%./3>

    5ong$term 5iabilities (.%> 3(.3>

    Total 5iabilities 10.2+> ./(>

    ;et ?orth $.2+> 11.%/>

    -ercent of Sales

    Sales 100.00> 100.00>

    7ross !argin +./> +.3>

    Selling9 7eneral *'ministrative Ex"enses .0> 2.%2>

     *'vertising Ex"enses 0./+> 1.33>

    -rofit 4efore nterest an' Taxes $.(> /.3+>

    !ain 6atios

    Current /.32 3.%1

    Duic) /.32 3.%1

    Total ./(>

    -re$tax 6eturn on ;et ?orth +01.> 22.3>

    -re$tax 6eturn on *ssets $(/.(/> 2/.12>

     *''itional 6atios =ear 1 =ear 2

    ;et -rofit !argin $12.+3> %.>

    6eturn on Euity 0.00> 132.(0>

     *ctivity 6atios

     *ccounts -ayable Turnover .1 12.13-ayment

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     *""en'ix

    Table: Sales &orecast

    Sales &orecast

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    @nit Sales

    !eals 0> 33 190+% 19+0+ 19++% 19/+2 19/%% 1913% 19+20 290// 29/02 %9(+1 %9%+ %0 +23 3+% 333 2/ 13 +3 3/0 190%% 19%01 1932/ 191

    Other 0> 20 20 20 20 20 20 20 20 20 20 20 20

    Total @nit Sales 191 19/00 2923 29%+0 29( 29(30 1930 29%00 %911 %92% +913 +933%

    @nit -rices !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    !eals 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00 81+.00

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     *""en'ix

    Table: -ersonnel

    -ersonnel -lan

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    !anager 0> 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000 8+9000

    Hostess 0> 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00 8%9+00

    Chef 0> 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00 8(9+00

    Cleaning 0> 829+00 829+00 829+00 829+00 829+00 829+00 829+00 829+00 829+00 829+00 829+00 829+00

    ?aiters 0> 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000 8/9000

    Other 0> 829000 829000 829000 829000 829000 829000 829000 829000 829000 829000 829000 829000

    Total -eo"le

    Total -ayroll 82%9+00 8 2%9+00 82%9+00 8 2%9+00 82%9+00 8 2%9+00 8 2%9+00 8 2%9+00 82%9+00 82%9+00 82%9+00 82%9+00

    -age 2

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     *""en'ix

    Table: 7eneral *ssum"tions

    7eneral *ssum"tions

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    -lan !onth 1 2 % ( + / 3 10 11 12

    Current nterest 6ate 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00>

    5ong$term nterest 6ate 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00> 10.00>

    Tax 6ate %0.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00> 2+.00>

    Other 0 0 0 0 0 0 0 0 0 0 0 0

    -age %

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     *""en'ix

    Table: -rofit an' 5oss

    -ro &orma -rofit an' 5oss

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    Sales 8129//+ 81390( 82(921 82+90( 82/9/%2 82/9%2 819/ 82(9+20 8%%92+/ 8(19%2 8++9(13 8/19+/1

    /.00> +.> +.3> +.3> +.3> +.3> +.> +.3> +./> +./> +.+> +.+>

    Ex"enses

    -ayroll 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00

    Sales an' !ar)eting an' Other 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0 8292+0

    Ex"enses

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     *""en'ix

    Table: Cash &lo#

    -ro &orma Cash &lo#

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    Cash 6eceive'

    Cash from O"erations

    Cash Sales 8129//+ 81390( 82(921 82+90( 82/9/%2 82/9%2 819/ 82(9+20 8%%92+/ 8(19%2 8++9(13 8/19+/1

    Subtotal Cash from O"erations 8129//+ 81390( 82(921 82+90( 82/9/%2 82/9%2 819/ 82(9+20 8%%92+/ 8(19%2 8++9(13 8/19+/1

     *''itional Cash 6eceive'

    Sales Tax9 A*T9 HSTB7ST 6eceive' 0.00> 80 80 80 80 80 80 80 80 80 80 80 80

    ;e# Current 4orro#ing 80 80 80 80 80 80 80 80 80 80 80 80

    ;e# Other 5iabilities ,interest$free 80 80 80 80 80 80 80 80 80 80 80 80

    ;e# 5ong$term 5iabilities 80 80 80 80 80 80 80 80 80 80 80 80

    Sales of Other Current *ssets 80 80 80 80 80 80 80 80 80 80 80 80

    Sales of 5ong$term *ssets 80 80 80 80 80 80 80 80 80 80 80 80

    ;e# nvestment 6eceive' 80 80 80 80 80 80 80 80 80 80 80 80

    Subtotal Cash 6eceive' 8129//+ 81390( 82(921 82+90( 82/9/%2 82/9%2 819/ 82(9+20 8%%92+/ 8(19%2 8++9(13 8/19+/1

    Ex"en'itures !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

    Ex"en'itures from O"erations

    Cash S"en'ing 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00 82%9+00

    4ill -ayments 8192% 89( 8912% 810910/ 810921( 8109(2% 8109%(% 89%/+ 81091+/ 8119%3 8129/0( 81(9(3+

    Subtotal S"ent on O"erations 82(93% 8%19 8%29/2% 8%%9/0/ 8%%931( 8%%92% 8%%9(% 8%29/+ 8%%9/+/ 8%(93 8%/910( 8%393+

     *''itional Cash S"ent

    Sales Tax9 A*T9 HSTB7ST -ai' Out 80 80 80 80 80 80 80 80 80 80 80 80

    -rinci"al 6e"ayment of Current 4orro#ing   80 80 80 80 80 80 80 80 80 80 80 80

    Other 5iabilities -rinci"al 6e"ayment 80 80 80 80 80 80 80 80 80 80 80 80

    5ong$term 5iabilities -rinci"al 6e"ayment   8( 8(2 8(/ 8+00 8+0+ 8+0 8+1% 8+13 8+22 8+2/ 8+%0 8+%+

    -urchase Other Current *ssets 80 80 80 80 80 80 80 80 80 80 80 80

    -urchase 5ong$term *ssets 80 80 80 80 80 80 80 80 80 80 80 80

  • 8/18/2019 Junk Yard.unlocked

    29/29

     *""en'ix

    Table: 4alance Sheet

    -ro &orma 4alance Sheet

    !onth 1 !onth 2 !onth % !onth ( !onth + !onth / !onth 3 !onth !onth !onth 10 !onth 11 !onth 12

     *ssets Starting 4alances

    Current *ssets

    Cash 89000 83+9%( 8 +9+( 8+1911+ 8(290+ 8%(9(32 82/9%/ 81091 829120 8191 839/2+ 82/9(0 8(9(+

    Other Current *ssets 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000 8+09000

    Total Current *ssets 81%9000 812+9%( 8109+( 8101911+ 8290+ 8(9(32 83/9%/ 8/091 8+29120 8+191 8+39/2+ 83/9(0 89(+

    5ong$term *ssets

    5ong$term *ssets 80 80 80 80 80 80 80 80 80 80 80 80 80

     *ccumulate'