June–July 2020 1...2020/05/22  · 4 INTERNAL MONTHLY OVERVIEW: June 2020 MONDAY TUESDAY WEDNESDAY...

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1 INTERNAL June–July 2020

Transcript of June–July 2020 1...2020/05/22  · 4 INTERNAL MONTHLY OVERVIEW: June 2020 MONDAY TUESDAY WEDNESDAY...

Page 1: June–July 2020 1...2020/05/22  · 4 INTERNAL MONTHLY OVERVIEW: June 2020 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY 1 Icons of Beauty Hair Cut with Ricardo Dinis–11:00 a.m. EDT

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June–July 2020

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Welcome to Aveda Global Virtual Learning Now is a great time to learn something new. Let’s stay connected, explore different specialties and gain new skills.

WHAT’S NEW Weekly Themes Each week the Aveda Global Education Team will focus on a theme and bring it to life through hair cutting and coloring, styling and makeup. • Week of June 1: Icons of Beauty

How does a trend become timeless? Explore how beauty has been defined through the ages, the beautiful people who set the trends and how to re-create the look.

• Weeks of June 8 and 22: Beauty Through the Decades Each artist interprets and showcases their favorite looks from recent decades.

• Weeks of June 29 and July 13: Breaking It Down Looking at current fashion, music and celebrity trends and breaking down the looks to replicate in-salon.

• Week of July 20: Collection Rewind Revisit past Aveda collections, favorite techniques and how they were created and ways you can adapt them for guests today.

Wellness Wednesdays Explore how the Aveda mission is brought to life, plus wellness/self-care sessions, hosted by the Aveda team.

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Table of Contents Monthly Overviews .............................................. 4–5

Technical Offerings ............................................. 6–12

Wellness Offerings .............................................. 13–15

Educator Bios ....................................................... 16–17

USING ZOOM • Click the Zoom link for the class you would like to take

about 10 minutes before the class start time.

• You will be prompted to download or launch Zoom. This may take a few minutes.

• You may see the message “waiting for host to start Zoom.” This means the training has not started yet.

• While waiting, take this time to test your audio.

MATERIALS For technical courses, bring the tools of the trade to follow along, or watch and take notes. Course recordings* will be available on Aveda PurePro™ to revisit at your own pace.

*Antoinette Beenders courses will not be available on Aveda PurePro.™

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MONTHLY OVERVIEW: June 2020MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

1 Icons of Beauty Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael–2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

2 Icons of Beauty Makeup with Janell Geason 11:00 a.m. EDT

3 Wellness

Eating Well Part 1 Hosted by Helga Hefner 8:00 p.m. EDT

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8 Beauty Through the Decades Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style: Texture with Renee Gadar–2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

9 Beauty Through the Decades Makeup with Janell Geason 11:00 a.m. EDT

10 Wellness

Aveda Cares Forum Hosted by Janell Geason 8:00 p.m. EDT

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15 Air Styles Hair Style with Antoinette Beenders 2:00 p.m. EDT

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17 Wellness

Aveda Mission Partnership Updates Hosted by David Hircock and Melissa Chelminiak–8:00 p.m. EDT

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22 Beauty Through the Decades Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

23 Beauty Through the Decades Makeup with Janell Geason 11:00 a.m. EDT

24 Wellness

Eating Well Part 2 Hosted by Helga Hefner 8:00 p.m. EDT

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29 Breaking It Down Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

30 Breaking It Down Makeup with Janell Geason 11:00 a.m. EDT

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MONTHLY OVERVIEW: July 2020MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

1 Wellness

Aveda Cares Forum Hosted by Janell Geason 8:00 p.m. EDT

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13 Breaking It Down Hair Cut: Texture with Renee Gadar–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

14 Breaking It Down Makeup with Janell Geason 11:00 a.m. EDT

15 Wellness

Aveda Cares Forum Hosted by Janell Geason 8:00 p.m. EDT

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20 Collection Rewind Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

21 Collection Rewind Makeup with Janell Geason 11:00 a.m. EDT

22 Wellness

Skin Care 101 Hosted by Helga Hefner 8:00 p.m. EDT

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27 Backstage Pass Hair Style with Antoinette Beenders 2:00 p.m. EDT

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29 Wellness

Aveda Cares Forum Hosted by Janell Geason 8:00 p.m. EDT

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TECHNICAL OFFERINGS

ICONS OF BEAUTY How does a trend become timeless? Explore how beauty has been defined through the ages, the beautiful people who set the trends and how to re-create the look.

HAIR CUT Monday, June 1 | 11:00 a.m. EDT Join Ricardo as he shares his take on one of his favorite David Bowie hair cuts. Bowie was an artist reinvented himself over and over: Mod teen-ager, disheveled hippie, Ziggy Stardust, Aladdin Sane, the Thin White Duke.

Click link below to join: https://elcompanies.zoom.us/j/99000209956?pwd=NFUxd2hQT3RCa2NHNVV3dVNWWUpRQT09

HAIR STYLE Monday, June 1 | 2:00 p.m. EDT Bea re-creates a look inspired by Brigitte Bardot, who became an international sex symbol in the 1950s still inspires fashion designers today. Bea will reflect on Bardot’s continuing influence.

Click link below to join: https://elcompanies.zoom.us/j/96108381276?pwd=Z1FsTXk5NjVuaCtiL1cwVUplV3ZXQT09

HAIR COLOR Monday, June 1 | 8:00 p.m. EDT Ian looks back at major trends in hair color and how they have shaped today’s looks. Learn a quick, easy technique influenced by the past but with a contemporary twist that can be used today in the salon.

Click link below to join: https://elcompanies.zoom.us/j/96983449597?pwd=c0hld2tsR0ZyNWtwcFcrcGk0Ti92UT09

MAKEUP Tuesday, June 2 | 11:00 a.m. EDT Janell reflects on two stars who helped define beauty and re-creates the looks: Audrey Hepburn, with her captivating allure and trademark brows, and Brigitte Bardot and her signature cat eye and sultry pout.

Click link below to join: https://elcompanies.zoom.us/j/99686982274?pwd=bjNsUUgxV21qeWN2TElLRjhIekJpZz09

June 1 Icons of Beauty Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael–2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

June 2 Icons of Beauty Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

BEAUTY THROUGH THE DECADES Each artist interprets and showcases their favorite looks from recent decades.

HAIR CUT Monday, June 8 | 11:00 a.m. EDT The Twenties: A modern take on a classic 1920’s Lulu bob and Louise Brooks. Ricardo’s technical demonstration focuses on graduation, layering and line work.

Click link below to join: https://elcompanies.zoom.us/j/95117643247?pwd=eXhYMjljT3pPQVpWaTlXWExqZzlkQT09

HAIR STYLE: TEXTURE Monday, June 8 | 2:00 p.m. EDT The Nineties: Renee presents the distinctive style of Bantu knots and how to help guests transition from the set to the finished look.

Click link below to join: https://elcompanies.zoom.us/j/91599046168?pwd=YzVTdVdJNWJMUHovcktvSkhtc2R4dz09

HAIR COLOR Monday, June 8 | 8:00 p.m. EDT The Sixties: Ian shares the inspiration he draws from the Swinging Sixties in London. He looks at the color palette and how to reinterpret it for today, and how contemporary color placements complement the era’s classic cuts.

Click link below to join: https://elcompanies.zoom.us/j/97023131739?pwd=TGlVYktrOXo2YnhrTzlHQTVOTHA4QT09

MAKEUP Tuesday, June 9 | 11:00 a.m. EDT See how makeup has evolved over the decades, and explore some of Janell’s favorite looks, from the flawless, glamorous red pout of the 1950’s to the colorful, edgy looks of the 1980’s.

Click link below to join: https://elcompanies.zoom.us/j/95838691984?pwd=TS9LR0Z2bUNySTJia3dXSjJkdHptZz09

June 8 Beauty Through the Decades Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style: Texture with Renee Gadar–2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

June 9 Beauty Through the Decades Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

BEAUTY THROUGH THE DECADES Each artist interprets and showcases their favorite looks from recent decades.

HAIR CUT Monday, June 22 | 11:00 a.m. EDT The Eighties: Inspiration from the subcultures of the 1980’s. Ricardo infuses the 80’s into a short, creative cut with a technical demonstration featuring graduation, layering and line work.

Click link below to join: hhttps://elcompanies.zoom.us/j/91606818309?pwd=cklvN2kwWk1NVjVwQXRvTldwSzFpUT09

HAIR STYLE Monday, June 22 | 2:00 p.m. EDT The Twenties: The finger wave was more than a hair style—it became a symbol of change for women. Bea shares a classic finger wave technique and creates a salon-friendly version.

Click link below to join: https://elcompanies.zoom.us/j/94865132829?pwd=TkoySjlRR3dyOVdqRE1NeWNsOXBCdz09

HAIR COLOR Monday, June 22 | 8:00 p.m. EDT The Eighties: A look back at the stars of the era and how their looks helped shape what we see today. Ian shares a technique that uses the colors of the 1980s in a modern way.

Click link below to join: https://elcompanies.zoom.us/j/91146321947?pwd=WXVvNGNReG8ybE9Fc2I5MzZiaDg1dz09

MAKEUP Tuesday, June 23 | 11:00 a.m. EDT Janell looks at trends through the decades, from the smoky eye and dark red lip of the 1920’s to the heavily lined, overdrawn lips with brown and natural tones of the 1990’s.

Click link below to join: https://elcompanies.zoom.us/j/91730748696?pwd=WkFFV3BrYVY2U2FsZUE2djZ4SDU2dz09

June 22 Beauty Through the Decades Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

June 23 Beauty Through the Decades Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

BREAKING IT DOWN Looking at current fashion, music and celebrity trends and breaking down the looks to replicate in-salon.

HAIR CUT Monday, June 29 | 11:00 a.m. EDT For Linda Evangelista, it was more than a hair cut. The pixie became her signature look and ushered in the era of the supermodel. Ricardo re-creates the cut that made her famous with technical demonstrations on graduation, layering and disconnection.

Click link below to join: https://elcompanies.zoom.us/j/95783545647?pwd=M3RIaUFLLzhtaHVDUGwwd1pNUzVvZz09

HAIR STYLE Monday, June 29 | 2:00 p.m. EDT Natural texture is trending—how we can make it more commercial? Using Debbie Harry of Blondie as her muse, Bea looks at the importance of individuality, creating different textures with different tools to encourage movement.

Click link below to join: https://elcompanies.zoom.us/j/95302592360?pwd=T2l2VnBDelA1eFdQa21jRDIya01EQT09

HAIR COLOR Monday, June 29 | 8:00 p.m. EDT Go in-depth on three iconic hair color looks. Each look is broken down to help you re-create for your guests in the salon. Learn placements, variations and formulas you can use on different natural bases to achieve stunning hair color.

Click link below to join: https://elcompanies.zoom.us/j/96711195563?pwd=cldSTXZVZEdjbXBNVXBrNWF3RFp2dz09

MAKEUP Tuesday, June 30 | 11:00 a.m. EDT Starting with the theme “Just Doing You” and taking inspiration from the show Euphoria, explore its effect on outside-the-box makeup. Then pivot to “Colorful Eyes,” subtle and dramatic eye applications. Both looks showcase “Lit From Within Skin,” featuring that radiant summer glow.

Click link below to join: https://elcompanies.zoom.us/j/97245220853?pwd=TU50akY2dURvNGx3a1BIQW5PVUZOUT09

June 29 Breaking It Down Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

June 30 Breaking It Down Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

BREAKING IT DOWN Looking at current fashion, music and celebrity trends and breaking down the looks to replicate in-salon.

HAIR CUT: TEXTURE Monday, July 13 | 11:00 a.m. EDT Renee shares her interpretation of looks over the generations and how to re-create them, including techniques and hair care.

Click link below to join: https://elcompanies.zoom.us/j/91238729446?pwd=RnVuQnU0N3MxeWdvbkh5bVdRQnBrUT09

HAIR STYLE Monday, July 13 | 2:00 p.m. EDT Supermodels: Why their style dominated the 1990’s—and how it’s totally on-trend right now. How can we create modern texture with inspiration from the 90’s?

Click link below to join: https://elcompanies.zoom.us/j/92315748992?pwd=bklHQkFHd1diRmVSOU1ENkJoaS9UZz09

HAIR COLOR Monday, July 13 | 8:00 p.m. EDT Go in-depth on three iconic hair color looks. Each look is broken down to help you re-create for your guests in the salon. Learn placements, variations and formulas you can use on different natural bases to achieve stunning hair color.

Click link below to join: https://elcompanies.zoom.us/j/95233509873?pwd=bFhrZzVpMnVvTVFxVVIxTmE0eUNqZz09

MAKEUP Tuesday, July 14 | 11:00 a.m. EDT “Summer Blues” uses the Pantone Color of the Year, Classic Blue, to create beautiful eye looks. Then create the look of bronzed, sun-kissed skin in “Easy Breezy” makeup applications.

Click link below to join: https://elcompanies.zoom.us/j/91984511925?pwd=L3NIRDBjK1VLcFE0S0hTN1BwbndnQT09

July 13 Breaking It Down Hair Cut: Texture with Renee Gadar–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

July 14 Breaking It Down Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

COLLECTION REWIND Revisit past Aveda collections, favorite techniques and how they were created and ways you can adapt them for guests today.

HAIR CUT Monday, July 20 | 11:00 a.m. EDT Explore the Neo Goth collection technique for Christabel, a shoulder-length, layered hair cut with a strong fringe.

Click link below to join: https://elcompanies.zoom.us/j/95253144042?pwd=dm9nTWNuMFBZdnU2UEVhbHg5WXE4dz09

HAIR STYLE Monday, July 20 | 2:00 p.m. EDT From Sublime Spirit, Bea demonstrates the Johanna look and discusses how the collection focused on styling and how the looks were directed.

Click link below to join: https://elcompanies.zoom.us/j/95653109610?pwd=WHpNaHJ1S3hZdGpoOVcrZTErc1RQQT09

HAIR COLOR Monday, July 20 | 8:00 p.m. EDT Ian revisits the technique and formulation behind the Bali Bronze, the most requested color look in all the collection years.

Click link below to join: https://elcompanies.zoom.us/j/95882249889?pwd=VHdpWkVRNjB4SSswbnJPR2g4WGhidz09

MAKEUP Tuesday, July 21 | 11:00 a.m. EDT Learn how to re-create the halos and hues from past collections, including Jewels of the Earth and Rare Bloom.

Click link below to join: https://elcompanies.zoom.us/j/97913592884?pwd=Z056aTV0cXhoR1NlcGszNHlEeDBBUT09

July 20 Collection Rewind Hair Cut with Ricardo Dinis–11:00 a.m. EDT Hair Style with Bea Carmichael –2:00 p.m. EDT Hair Color with Ian Michael Black–8:00 p.m. EDT

July 21 Collection Rewind Makeup with Janell Geason 11:00 a.m. EDT

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TECHNICAL OFFERINGS

AIR STYLES Achieve beautiful styles, no blow dryer required. In this class, Antoinette shares quick salon techniques for finished styles on either wet or dry hair. Go beyond the blowout, and get your creativity flowing with Antoinette.

Monday, June 15 | 2:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/99509099264?pwd=YnU3b2E3dXcxeHFyUDlFUjY3ZGJEQT09

BACKSTAGE PASS Don’t miss this exclusive opportunity to learn techniques from one of the world’s best show hairdressers. Join Antoinette as she shares her expertise in all the ways to manipulate the hair, including braiding and styling for a range of unique finished looks.

Monday, July 27 | 2:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/99998944658?pwd=THVOZk1rRk5FZEU3TS9uRm9vMDdiZz09

June 15 Air Styles Hair Style with Antoinette Beenders 2:00 p.m. EDT

July 27 Backstage Pass Hair Style with Antoinette Beenders 2:00 p.m. EDT

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WELLNESS OFFERINGS

EATING WELL PART 1 AND 2 Explore the connection between nutrition and wellness. This two-part course provides a fresh perspective on food and challenges you to manage your nutritional health in a holistic way based on moderation, balance and simplicity.

PART 1 Wednesday, June 3 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/98884843371?pwd=THJpN2FheUNsSGN1dUZJcEpvTE9RQT09

PART 2 Wednesday, June 24 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/96446105419?pwd=TkRjU0tOak85WUZkd2F5MU5jL0RIZz09

SKIN CARE 101 Are you interested in revealing your most beautiful skin? Learn to custom-care for your skin from head to toe using Aveda Skin Care and Body Care products, application techniques and tools to reveal your natural beauty.

Wednesday, July 22 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/95755668033?pwd=dVVtd0tKY1c5RUdqNHpVUlhUV0NJQT09

June 3 Eating Well Part 1 Hosted by Helga Hefner–8:00 p.m. EDT

June 24 Eating Well Part 2 Hosted by Helga Hefner–8:00 p.m. EDT July 22 Skin Care 101 Hosted by Helga Hefner–8:00 p.m. EDT

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WELLNESS OFFERINGS

AVEDA CARES FORUMS Hosted by Janell Geason, these sessions explore Aveda Care campaign themes (thrive, love and giving), as well as returning to work, what team members are going through and best practices.

Wednesday, June 10 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/97646350705?pwd=VU55T01aTWpuRzdxNUxKY3MxUXhRZz09

Wednesday, July 1 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/99682459537?pwd=ZXkxemZSZndrTGZ4SFlNYlJ2Wm43Zz09

Wednesday, July 15 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/98670309202?pwd=S3hhQmVaZ3lFR3VrdGpuS2lweVEwdz09

Wednesday, July 29 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/99047262917?pwd=SFJWU0xyQjVkRzFORzRzSEZoQ3hsQT09

June 10 Aveda Cares Forum Hosted by Janell Geason–8:00 p.m. EDT

July 1 Aveda Cares Forum Hosted by Janell Geason–8:00 p.m. EDT July 15 Aveda Cares Forum Hosted by Janell Geason–8:00 p.m. EDT

July 29 Aveda Cares Forum Hosted by Janell Geason–8:00 p.m. EDT

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WELLNESS OFFERINGS

AVEDA MISSION PARTNERSHIP UPDATES Join David Hircock and Melissa Chelminiak for an inspiring update on three of Aveda’s key partnerships: the Yawanawa in Brazil, Asia Network for Sustainable Agriculture and Bioresources (ANSAB) in Nepal, and Kailash Satyarthi Children’s Foundation (KSCF) in India.

Wednesday, June 17 | 8:00 p.m. EDT Click link below to join: https://elcompanies.zoom.us/j/94017994497?pwd=L2VtRHJJNTdveXNwNDhjQ3NFS0VyZz09

June 17 Aveda Mission Partnership Updates Hosted by David Hircock and Melissa Chelminiak–8:00 p.m. EDT

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EDUCATOR BIOS

ANTOINETTE BEENDERS Antoinette Beenders, the longtime Aveda International Creative Director, is currently Senior Vice President–Professional Global Artistry. She works closely with the world’s top photographers, models and creative talent to develop dynamic beauty concepts and striking images that combine high-fashion sensibility with environmental consciousness. Whether working backstage at New York Fashion Week, developing new styling products or creating a continuing education curriculum for Aveda’s global network, Antoinette holds true to her vision and perfectionism.

IAN MICHAEL BLACK Ian Michael Black has been part of the Aveda tribe since 1999 when he joined the Aveda Academy in London. He is known throughout the global hair color industry for his passion and ability to create innovative placement techniques and formulations. In the classroom, Ian is an inspirational educator who enjoys challenging his students to push the limits of hair color. In his current role as Aveda Artistic Director, Hair Color, Ian collaborates on product development, trend collections and visual campaigns for Aveda.

BEA CARMICHAEL Bea Carmichael has worked for more than 20 years as a hair stylist in the UK, beginning her career in London salons. She has been a lead stylist at Fashion Week shows in Europe and New York and an educator at the Aveda Advanced Academy London.

In her current role as Aveda Global Educator, Hair Styling, Bea enjoys motivating and inspiring others. She believes that by sharing techniques and skills of the craft with each other, Aveda Artists can push the boundaries of hair together.

MELISSA CHELMINIAK Melissa Chelminiak, Director, Mission, Partner and Stakeholder Engagement, has been with Aveda for 13 years. She works to drive awareness of Aveda’s mission and engagement with its social investment commitments.

Melissa collaborates with teams across the organization to develop strategic mission campaigns and initiatives, including the annual Aveda Earth Month and Breast Cancer campaigns. She also develops and maintains Aveda’s relationships with nonprofit partners around the world.

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RICARDO DINIS Ricardo Dinis joined Aveda in his native Canada as Creative Director for Collega, Aveda’s Canadian distributor. He then spent three years in Spain as Creative Director at the Aveda Lifestyle Salon & Spa in Madrid.

Ricardo’s professional and geographic journey has brought him to his current role as Aveda Artistic Director, Hair Cutting. He collaborates on trend collections and visual campaigns for Aveda and develops and teaches advanced hair cutting courses around the world.

RENEE GADAR Renee was her family’s hairdresser by age 9 and became known as the community “kitchen beautician” by 14. As a professional, Renee worked at Arrojo Studio in New York, becoming a senior stylist while advancing her skills with intense studies on textured hair.

As Aveda Global Artistic Director, Texture, Renee strives to educate others about the fascinating range of all hair textures. She travels the world as an educator for Aveda and The Elevate Hair Team and provides services for private clients in New York.

JANELL GEASON Janell Geason is known for her awe-inspiring creativity, technical expertise and innate ability to connect with her students. Janell was named NAHA Makeup Artist of the Year in 2008 and 2009.

As Aveda Artistic Director, Makeup, Janell travels globally to teach professional makeup artists, and she performs at Aveda shows and events. Her role includes leading education for Aveda Makeup, collaborating on new products and beauty images, and working as a lead makeup artist at New York Fashion Week.

HELGA HEFNER Helga Hefner, a global trainer since 1986, specializes in skin and body care and oversees the development and training of Aveda’s esthiology programs. Helga is responsible for creating foundational and advanced education curriculums on skin and body care for the Aveda Institutes and the Aveda salon/spa network. In addition to lecturing and conducting technical demonstrations and workshops, she also works with Aveda’s marketing and research and development teams on innovative skin and body care concepts and treatments, as well as new product developments.

DAVID HIRCOCK David Hircock, Executive Director, Corporate Affairs and Global Communications, has been with The Estée Lauder Companies for 23 years. He was an advisor to Aveda founder Horst Rechelbacher and later to Aveda’s Global President Dominique Conseil.

David is a respected expert on issues of human rights, conservation of biodiversity and partnering with indigenous peoples. One of his most successful endeavors has been working with Kailash Satyarthi, the 2014 Nobel Peace Prize winner, and his team to eradicate child labor in India.

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