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June28 webinar
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Transcript of June28 webinar
June 28th Webinar
Webinar content
About LaraTypes of Facebook accountsExamples of eachpWhat’s best for business?
2www.SocialRabbit.net
Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.comy
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social RabbitS i lR bbit twww.SocialRabbit.net
• Winner of Telstra NSW Micro Business A d 2008Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www SmartCompany com au• Blogger for www.SmartCompany.com.au
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These are Mocks – sock covers for mobile phones
www.SocialRabbit.net
About Facebook
• Over 400 million people using it globallyp p g g y• If it was a country it would be the world’s 3rd largest• On average 50% of users logon to Facebook daily• The average user spends 55 minutes on Facebook a DAY• The average user likes 4 pages a month• The largest Facebook page over 17 million likers = Texas Holdem Poker• 70% of Facebook users are OUTSIDE of the USA• On average people have 130 friends on Facebook
4www.SocialRabbit.net
ProfilesProfile
ONLY personal use!
Limited to 5000 friends
Posts by profile owner appear in friends newsfeeds
Have to approve each friend
C d t ll f i dCan send messages to all friends
Can be customised with app’s
Can be public or privateCan be public or private
Found by search engines (but can be locked down)
Updates come from profile ownerUpdates come from profile owner
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Usernames available
No insights
www.SocialRabbit.net
GroupsGroup
Can be used for business or personal
As many people as want to can join your groupjoin your group
Posts by the group admin only appear in members newsfeeds, but NOT in friends of members ffeeds unless they are members
Can be set for automatic joining, or approval
Li it d t di tLimited to sending messages to 5000 members
CANNOT be customised
Can be public or privateCan be public or private
NOT found by search engines
Updates come from individualUpdates come from individual admins
Admins are all listed
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Usernames NOT available
NO insights
www.SocialRabbit.net
Groups
Can be:
• Public: anyone who wants to can join• Public: anyone who wants to can join
• Private: anyone can ask to join and it is up to the admins to decide whether they approve it or notwhether they approve it or not
• Secret: by invitation only and the group won’t show up in ANY searchessearches
7www.SocialRabbit.net
PagesPage
Can be used for business or personal
As many people as want to can “like” your pagelike your page
Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment
People can just “like” the page no need for approval
U d t b t t llUpdates can be sent to all members
Can be customised with app’s
Always publicAlways public
Found by search engines
Updates come from the Page notUpdates come from the Page, not the admins
No one knows who the admins are (unless they say)
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Usernames available
Insights about visitors available
www.SocialRabbit.net
Why have a Facebook Page
To promote your product /service/businessTo promote your product /service/businessTo increase brand awarenessTo reach people globallyTo increase the number of people you reachTo increase the number of people you reachTo increase salesTo tell customers about new products/servicesT t f db k d t / iTo get feedback on products/servicesTo create a community for your business/brandTo engage your customersTo increase purchase intentTo build a relationship with your audienceTo make your customers feel loved!
9www.SocialRabbit.net
What you can do on a page….
Choose where visitors landAdd tabsAdd applicationsppSee who visits your pageSee where people visit on your pageAdd a store to sell thingsAdd a store to sell thingsSend updates to your likersFind out when people are joining & leavingDemographics of who is visitingDemographics of who is visitingUnique URLBlog feed
10www.SocialRabbit.net
Coming up Next Week
Setting up a page – how to from the first clickFilling in the info on your page
11www.SocialRabbit.net
For more info check out:
The Chief Rabbit’s Blog on www.SocialRabbit.net
The shop on www.SocialRabbit.net/shop for 101 Facebook tips for $5!The shop on www.SocialRabbit.net/shop for 101 Facebook tips for $5!
Social Rabbit TV for practical demos www.YouTube.com/user/thesocialrabbit
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