June 8 – 10, 2014

BIGGER, BETTER, STRONGER.

Relationships & Resources

Charting Your Path: Innovative Strategies for Building Your Organization

Grow Your Business

• Networking• Community Involvement• Client Relationships

Relationships Resources

• Leveraging Your Certification• Identifying Your Specialty

Networking 2014

Don’t hide behind Planet Email

•Meet Face-to-Face • Attend Industry Events• Exchange Business Cards• Have Coffee or Lunch

Traditional Networking More Beneficial

Community Involvement

TOMS®

Ways To Get Involved

•Community Foundations•Sponsor Events•Volunteer•Employee Donation Match Programs•Join Nonprofit Boards•Adopt Sustainability Practices

Organic Growth• Customer Driven Improvements• Nurtured Investments

Client Referrals

• Case Studies• Word-of-Mouth• Recommendations

Resources

How Programs and Industry Partnerships Drive Business Opportunity

• Learning Opportunities• Seminars• Workshops• Mentoring

• Catalyst for Change• Expands Your Business’ Reach

UNDERSTANDING THE BENEFITS

Leveraging Your Certification

• Respond to Bids, Procurements and/or RFP/RFQ

• Get Listed• Build More Relationships

What Now?

Submitting Your Response

• Do we offer the services or products they are requesting?

• Do we have the capabilities to achieve the scope of work?

• Do we believe in this client?

Questions to Consider Before Responding

Identifying Your Company’s Specialty

Marketer’s Tool - Positioning•What are your clients buying from you the most?•How does your service or product differ from your competition?•What makes your product or service unique?

Thank You!

Q&A With Denise Burgess

Moderator : PARSONS Diversity and Outreach Manager Kelli Kelly