June 2014
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Transcript of June 2014
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June 2014
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WHO WE ARE
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Youth 18-29, new citizens, voters of color, low income, female
RAE Voters accounted for - • 81% of population growth in the US
between 2000 and 2010 and…• 95% percent(!) between 2008 and 2010.• Now represent over half of eligible voters
RISING AMERICAN ELECTORATE
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A CHANGING ELECTORATE
US Census Voter Registration and Voting Survey
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WHO VOTES MATTERS
The Party of Non-Voters – Pew Research 2010
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WHO VOTES MATTERS
Who Votes Now: Demographics, Issues, Inequality, and Turnout in the United States, Leighley and Nagler, 2013
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• Stronger Nonprofits: Nonprofits whose communities vote have greater access and clout
• Active Citizens: People who register to vote are more likely to connect with neighbors and contact elected officials
• Nonprofit Reach: We reach people campaigns can’t and have an impact on turnout when we do
WHY NONPROFITS – WHY VOTING
Why Voting
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2012 EVALUATION
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Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population.
NONPROFIT VOTERS A DIVERSE GROUP
Quant
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Nonprofit Voters outperformed their counterparts in the general population by 6 points.
NONPROFIT VOTERS HAD HIGH TURNOUT
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Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.
BY RACE AND ETHNICITY
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• Personal: In-person appeals work best
• Timing: Closer to election (Aug-Election Day)
• Integrate: Classes, events, services
• Motivate: Your issues, your asking
• Celebrate: Make Election Day special
ENGAGING VOTERS AT YOUR YWCA
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National Voter Registration Day is September 23
NATIONAL VOTER REGISTRATION DAY
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NONPROFIT VOTE RESOURCES
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[email protected] (8683)www.nonprofitvote.orgNonprofit VOTE89 South StreetSuite 203Boston, MA 02111