Jumping in the Stream ofLive Video

U-M Trends and Technology Group

Introductions● Matthew Adams - @mtthwjdms

○ College of Literature, Science, & the Arts

● Patricia F. Anderson - @pfanderson○ Taubman Health Sciences Library

● Chase Masters - @billchase2edu○ Taubman Health Sciences Library

● Nicole Rhoads - @nniiccoollee○ Michigan News

● Shawn Sieg - @ssieg○ University Human Resources

https://www.facebook.com/groups/UMTnT/

When you put your hand in a flowing stream, you touch the last that has

gone before and the first of what is still to come.

– Leonardo DaVinci

Why/When do you need to live stream?● Live interaction is a significant component of your event

○ Increase reach of a live event

○ Eliminate geographical location of presenters

● Versus recorded video○ Facebook video○ Instagram video○ Snapchat○ Twitter video○ Vine○ YouTube, Vimeo, etc.

How do I select the right platform?● U-M supported vs. Non U-M supported

● Existing online community favored by the platform○ Facebook: Facebook Live○ Google+: Google Hangouts○ Twitter: Meerkat, Periscope (owned by Twitter)○ None:

■ Blab■ BlueJeans■ Snapchat■ Ustream■ YouTube

How do I select the right platform?● Feature sets

○ Archiving content○ Chat○ Design○ Desktop vs. mobile

○ Number of presenters/attendees

● Ease of use○ Learning curve

Unilateral best practices● Before

○ Tell your audience when you are going to chat○ Create a strong simple title and good description○ Wear solid colors, avoid plaids○ Pick the right locale (background matters)○ Outline a plan

Unilateral best practices● During

○ Make sure you have a strong wired/less connection.○ Use headphones with a mic or an external mic.○ Camera angle...not to high, not to low○ Acknowledge your audience by saying their name or responding to comments, likes, etc.

○ If you have a planned next livestream, let people know.

● After○ When the event is over, end the stream.○ If it was recorded, share it broadly.

Here’s what theylook like...

Blab

BlueJeans

Facebook Live - Streamer

Facebook Live - Viewer (web)

Google Hangouts

Periscope - Streamer

Periscope - Viewer

In Memoriam...

Meerkat - Streamer

Meerkat - Viewer

Questions/Discussion

https://www.facebook.com/groups/UMTnT/