July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer...

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July 28, 2020 COVID-19 AUTO MARKET UPDATE Jonathan Smoke Chief Economist, Cox Automotive

Transcript of July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer...

Page 1: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

July 28, 2020

COVID-19 AUTOMARKET UPDATE

Jonathan SmokeChief Economist, Cox Automotive

Page 2: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

COVID-19 LOCAL IMPACT ASSESSMENT

Source: Cox Automotive

Page 3: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

CONTINUING CLAIMS AT 16.2 MILLION NATIONALLY

Source: Department of Labor

Page 4: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

CONSUMER SENTIMENT DOWN AGAIN LAST WEEKMorning Consult’s Index of Consumer Sentiment on Monday was down 24.2% since February 29

Source: Morning Consult

114.23113.8

81.23

85.87

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ICS Value (7-Day Average)

Page 5: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

CONSUMER SENTIMENT VARIES ACROSS MAJOR MARKETS

Since February 29th Since July 20th

Source: Morning Consult

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Consumers remain on edge with new challenges popping up every week

Consumer Level of Concern

16% 8% 13%

28%21% 23%

57%71% 65%

Early Outbreak(March)

Shelter in Place(Late March-April)

Reopening(May-Mid June)

Not very/Not at all Somewhat Extremely/Very

Source: 2020 Cox Automotive COVID-19 Consumer Impact Study

Q9. How concerned are you about the coronavirus overall?Q27a6. Will having virtual/at-home learning for your child(ren) impact your or your spouse’s employment situation?

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12% 9% 11%

20% 20% 19%

68% 70% 70%

June26-27

July10-11

July24-25

↑↑

43%of households with children entering virtual learning expect to see it impact their employment

From: Wave 15 Survey: July 24-25

Page 7: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

7Source: 2020 Cox Automotive COVID-19 Consumer Impact Study

The number of in-market shoppers has dropped by ¼ since the start of COVID-19

% OF CONSUMERS IN-MARKET TO PURCHASE A VEHICLE WITHIN THE NEXT 6 MONTHS

Early Outbreak(March)

20%Shelter in Place

(Late March - April)

20%Reopening

(May – Mid June)

17%

15%(July 24-25)

Q4. Now as of today, when do you think you will be in the market to purchase or lease a vehicle?

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17%

34% 33% 29% 29% 29%

EarlyOutbreak(March)

Shelter inPlace (Late

March-April)

Reopening(May-Mid

June)

June26-27

July10-11

July24-25

Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 8

Uncertainty plagues over half of those delaying their purchase

Delaying Vehicle Purchase/Lease*

*Among 6-month auto intendersQ10. Have you done, or do you think you will do any of the following because of the coronavirus? *Note: Added “have done” in Wave 4 Q4aa. How would you complete the following sentence? “Right now is a ______ time to buy a vehicle?” (Options: perfect, smart, scary, stupid, pointless, other)

Factors At Work• Spike in COVID-19 cases• Uncertain financial stability• Fewer miles traveled• Civil unrest• General uncertainty in the market

From: Wave 15 Survey: July 24-25

55%of those delaying a vehicle purchase call this an “uncertain” time to buy a vehicle

38%of shoppers not delaying a vehicle purchase still call this a “good” time to buy a vehicle

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RETAIL SALES RECOVERY ESTIMATES

Source: Cox Automotive

-16.6%

-17.1%

21.3%

-70.0%

-60.0%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

1/8/20

20

1/15/2

020

1/22/2

020

1/29/2

020

2/5/20

20

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2/19/2

020

2/26/2

020

3/4/20

20

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020

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Y/Y % Change in 7-Day Moving Average of Retail Sales

New Used

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ZERO PERCENT FINANCING DECREASES

Source: Cox Automotive

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Jan-

17

Feb-

17

Mar

-17

Apr-

17

May

-17

Jun-

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Jul-1

7

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-17

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0

0% APR Finance Share

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NEW SALES HAMPERED BY SUPPLY

Source: Cox Automotive

2,000,000

2,200,000

2,400,000

2,600,000

2,800,000

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3,200,000

3,400,000

3,600,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Active New Vehicle Inventory by Week

2019 Active Inventory 2020 Active Inventory

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USED INVENTORY DOWN

Source: Cox Automotive

0.0 Days

20.0 Days

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60.0 Days

80.0 Days

100.0 Days

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160.0 Days

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Inve

ntor

y Da

ys' S

uppl

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Days Supply Wholesale Inventory and Retail Inventory

Rolling 7 Day Supply Retail Rolling 7 day Supply Wholesale

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USED PRICES AT NEW HIGH POINTS

Source: Cox Automotive

80%

85%

90%

95%

100%

105%

110%

115%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51

MY 2017 Retail and Wholesale Price Indices (wk1=100)

2019 Retail Index 2020 Retail Index 2019 Wholesale Index 2020 Wholesale Index

Page 14: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

SALES IMPACT VARIES BY DMA AS EVIDENCED BY UNIQUE CREDIT APPS

April 5th July 26th

Source: Cox Automotive

Page 15: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of

COX AUTOMOTIVE LEADING INDICATORS

• Leads on Autotrader were up 52% y/y in July through Saturday and on Kelley Blue Book up 27%; both are strong but losing some momentum

• Dealer.com continues to see both New and Used Vehicle Form Submissions outperform, and used lost momentum over the weekend

• Dealertrack unique credit applications on same-store basis were down 11% y/y last week, which was a declining trend from the prior week

• Xtime saw a 15% decrease y/y last week in consumers having their cars serviced, which was a slight decline from the prior week

Page 16: July 28, 2020 COVID-19 AUTO MARKET UPDATE€¦ · Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 7 The number of in-market shoppers has dropped by ¼ since the start of