July 2013 Issue 2 Vaastu Shastra - JK . horizons...July 2013 Issue 2 Vaastu Shastra - the science of...

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  • July 2013 Issue 2

    Vaastu Shastra - the science of channelizing positive energy

    Vaastu Shastra - the science of channelizing positive energy

    Expert view on Vaastu Shastra

    The Visionary Speaks In conversation with

    Prof. Christopher Benninger

    H I G H L I G H T S

  • Its time once again to put on your thinking caps and get ready to

    participate in the contest. Send in your entries for the below mentioned topic related to the next issue's theme and the best contribution will be featured in the next issue of New Horizons as well as win you exciting prizes! So get inking!


    Topic Global warming : the Challenges ahead for the Construction Industry".

    the writer in you!Discover

    Last date of submission of entries is 15th Sep., 2013Please submit your entries to neti.shukla@jkcement.com; shivapriya.iyer@jkcement.com

    I am delighted by the transformation of the Customer Technical Services newsletter and for this I would like to extend my heartiest congratulations to the magazine's hard working and dedicated editorial board. I am very sure this passionate team will only endeavour to better their commendable work with each consecutive issue.

    I would also like to thank everyone who has participated with inputs and contributions. I am also delighted to see the participation of the Architect community. I hope more of you will join in the conversation on this shared communication platform.

    Message from Special Executive

    Editorial Board

    (From Left to Right)

    Ms. Neti Shukla - Officer (CTS),

    Mr. R.P. Singh - Head (CTS),

    Mr. Nitish Chopra - Head (Branding & Communication) &

    Ms. Shivapriya - Officer (Branding)

    - Mr. Raghavpat Singhania

  • Editors Desk

    C O N T E N T S

    Editorial Board: Nitish Chopra

    Head (Branding & Communication)

    ShivapriyaOfficer (Branding)

    Neti ShuklaOfficer (CTS)

    For any feedback, inputs and suggestions please contact: editor.horizons@jkcement.com

    SDA 4

    CSM 6

    PAS 8

    CSA 9

    Interview with 10-11Prof. Christopher Benninger

    Big Ideas - Winning Entry 12

    Exhibitions 13

    DOA 14

    Grey Cement North Marketing 17Contacts

    Grey Cement South Marketing 18Contacts

    White Cement Marketing 19Contacts

    CTS Executives Contacts 20

    Know How 5, 16

    Tech-Talk 7, 15

    Dear Friends & Colleagues,

    First and foremost, I would like to thank each and every one of

    you for your heartening support for the inaugural issue of New

    Horizons. The tremendous response received from you is

    highly appreciated and I would like to congratulate the entire

    team for the enormous success of this endeavour.

    This issue of New Horizons features a very special and

    enlightening talk with Prof. Christopher Benninger, one of the

    leading architects of our country. I'm sure you will be eager to

    gain lustrous pearls of wisdom from one of the field's most

    coveted authority. The issue also covers the various events that

    took place within the organization from April to June.

    As stated in the last issue, the theme of this newsletter is Vaastu

    Shastra. We received an overwhelming response for the

    contest, not only from the CTS team but also from Architect

    Fraternity and each participating effort is much appreciated.

    Mr. J.V. Joshi, a highly acclaimed Vaastu expert has also shared

    his valued thoughts on the subject. He has done some

    wonderful interior design work in compliance with the ancient

    science, which includes the Central Marketing Office Delhi,

    Padam Tower.

    We hope that the future issues of New Horizons continue to be

    engaging and we are able to make this a more effective

    communication platform. I look forward to your continued

    support and positive feedback.

    Best regards,

    Rana Pratap SinghHead - Customer Technical Services

    J u l y - 2 0 1 3

  • In a Stockist & Dealer Awareness program basic information about our products, literature, packaging & trade policies is

    conveyed to our registered dealers & stockists.

    Program at HyderabadExecutives Present:Mr. D. Sai Samba Siva Rao (CTS)Mr. M. Ravinder (Accounts)Mr. K. Basawaraj (Marketing)Mr. N. Ashwani Rao (Marketing)

    Program at KathuaExecutives Present:

    Mr. Yasir Majid Khan (CTS)Mr. R. K. Jha (CTS)

    Mr. D. D. Sharma (Marketing)

    Program at Hardoi Mr. Rajesh Mishra (CTS)

    Mr. Alok Anand Saxena & Mr. Neeraj Awasthi (Marketing)Executives Present:

    Program at JallandharExecutives Present: Mr. Dinesh Sharma (CTS), Mr. Daljeet Singh &

    Mr. Neeraj (Marketing), Mr. Ashish Garg (Stockist)

    Stockist & Dealer Awareness Program



  • 5

    Expert views on Vaastu ShastraKnowHow

    Mr. J.V. Joshi, a renowned figure in the world of Vaastu consultants in New Delhi has been practicing this science since 20 years. He graduated from J.J.School of Architecture, Bombay way back in the 70s and is now a guest faculty at Amity University and Apeejay Institute of Engineering. He had always been drawn towards the intricacies of this complex science and discovered his own natural inclination towards Vaastu Shastra as a study.

    Vaastu Shastra is an ancient doctrine, which consists of precepts born out of a traditional view on how the laws of nature affect human dwellings. The designs under Vaastu are based on directional alignments. While Vaastu had long been essentially restricted to temple architecture, there has been a revival of it in India, in recent decades. All proportions related to construction were mentioned in these ancient texts and special attention to details was to be paid to all the stages, from planning, to finishing. The importance of proportions are clearly emphasized in these doctrines.

    According to Joshiji, with the passage of time several transitions have taken place in architecture yet certain commonalities exist in all strains of the science. But today, architecture has become an expression of materialism.

    One of the most significant principles of Vaastu is the magnetic field of a particular place. A German research, which concluded that the earth and the solar system are magnets lend credence to the fact that all great historic structures lie on magnetic node points, example, the Qutub Minar, Stonehenge etc. Vaastu also lays great emphasis on the five elements - earth, fire, water, sky & air.

    The importance of positioning and direction governs the science. It is believed that East and North are the best directions for the purpose of working. According to a research done in Oxford University, the thoughts of people facing east were recorded and then, those of the subjects facing south were recorded. The astonishing result was that if one faces south, unhealthy thoughts preoccupy the mind but on facing the east, good thoughts start pouring in.

    At workplaces, if the staff seating is one directional (classroom seating pattern), it ensures relativity, discipline and good relations. Better concentration levels and focus is also achieved. But, one must sleep with the head towards the south. This is done with a consideration to the centrifugal force.

    According to Joshiji, energy in nature has to be put to beneficial use and tapping in to the positive energies for the enhancement of output is aimed at in this practice. Sometimes, we see that a patient's condition does not improve but when his or the bed's

    position is changed, he starts showing remarkable signs of improvement. That is because of natural magnetic fields. Nature is the ultimate conqueror and Vaastu works in rhythm with the law of the universe. This is why places with positive energy see more visitors. You would see that in ancient structures there were no columns in the centre even in huge halls. This was done with a view to generate positive energy. However, there are many limitations of Vaastu as well because negativity cannot be removed, but can only be curbed.

    The movement away from this ancient science by modern designers has generally been attributed to the excuse that the 'freedom of designing is lost' in Vaastu, by modern designers. But according to Joshiji, only simplicity can make things easier. Designing should be done according to function & in certain proportions. He observes that very odd shaped buildings are being designed these days, with glazing in the south, where summer lasts nearly 10 months in a year. Many builders and designers are not following any guiding principles. Today, the focus has shifted from living a harmonious life to houses made as status symbols.

    Joshiji says that great aesthetics can be achieved by planning correctly according to Vaastu compliance. Even well-performing industries have closed down because of the move away from Vaastu Shastra.

    He strongly believes that for all architecture students, knowledge, training and experience of the science are the foundation for becoming a veritable expert in their field. It is only through balance and harmony within as well as without, that we can achieve true success.

    Mr. J.V. Joshi (Vaastu Consultant)

    J u l y - 2 0 1 3


    This activity is oragnised at a stockists counter to increase brand awareness and to respond to all sales & technical related

    problems faced by consumers during construction activities.

    Program at JammuExecutives Present:

    Mr. Yasir Majid Khan (CTS )

    Program at HyderabadExecutives Present:Mr. D. Sai Samba Siva Rao (CTS)Mr. N. Ashwani Rao (Marketing)

    Program at DarbhangaExecutives Present:

    Mr. Kundan Kumar