The Julie’s Bicycle Journey:Sustaining Creativity

Catherine LangabeerOperations Director, Julie’s Bicycle

BASIS 24th October 2011

Sustaining Creativity

Helping to make environmental sustainability intrinsic to the business, art and ethics of music, theatre and the creative industries.

2007-2009

Research

Power of the pie• energy• water• waste• travel• show lighting• set materials• digital• catering• merchandise• marketing

Basics

• the built environment:• the temporary, often out door events • the movement of art, artists and audiences• material stuff • digital stuff & . . . • . . . the bits in between

Barriers • No money• Artistic vision and lowest cost the priorities• Lack of time to research or implement new approaches,

products and relationships – especially challenging for temporary events and freelancers

• Concern over reliability of new technologies, materials or techniques

• Immature market for ‘green’ goods and services – not asked for nor promoted enough by suppliers

• Lack of professional training/development• Other industry regulation/agreements (eg. health, safety and

well-being) can work against environmental issues

Practical Solutions• Guides• Fact Sheets• Green Guides• Publications• Case studies• Campaigns• Green Riders• Networks• Events

Industry Green

� Commit� Understand� Improve� Communicate

CD Packaging

• Card packaging saves 95%

• Consumers prefer card

• 10% reduction commitment

• Industry Green launched

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Jewel case and tray, book andinlay

Digipack Digipack with card tray Card wallet

Packaging

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The IG mark in action

IG Tools

Festival benchmark

• Average results for >20,000 capacity festivals 2010

• Per audience day:– 0.5 litre of diesel– 1.6 kg of waste to landfill– 10 litres of water– Adds up to 1.8 kg CO2e

Venues

Venue benchmark

• Agreement with CIBSE

• Analysis of 104 buildings• Music venues, theatres, rehearsal spaces,

galleries• Current 180kWh/m2 elec 420kWh/m2 gas• Update 120kWh/m2 elec 160kWh/m2 gas

The Money . . .£35,000,000 up for grabsEnergy• Wembley Stadium £600,000 heating &cooling

• Royal & Derngate Theatre: £32,000 pa LED lighting. • National Theatre £30,000 by installing CO2 detectors in the car park

so extractor fans are only switched on when necessary • 6 theatres in the London Theatre Consortium collectively saved

£40,000 from energy efficiencies

Waste

• 3 Festivals saved £15,000 between them by reducing waste to landfillin 2010.

Water• Theatre Royal Plymouth saved £10,000 - 2,300 tonnes of water -

through installation of urinal control and percussion taps.

Critical Mass?

AEG Live * Aldeburgh Music * Ambassador Theatre Group * Arcola Theatre * Artichoke Artsadmin * Askonas Holt * Association of British Orchestras * Australia Council for the Arts * Big Chill * British Recorded Music Industry * Cameron Mackintosh Ltd * Capital FM Arena Nottingham * Cardiff International Arena * Creative Carbon Scotland * Dia de la Musica Heineken Festival * EMI * Festival Republic * Festivals Edinburgh * Frieze Art Fair * Glastonbury * Glyndebourne * Grassroots Festival * ID&T * Independent Street Arts Network * Isle of Wight Festival * Kew the Music * Latitude * Live Nation * London Theatre Consortium * Lovebox * Manchester Cultural Leaders Environmental Forum Manchester International Festival * Motorpoint Arena Sheffield * National Theatre National Theatre of Scotland * National Theatre of Wales * Ninja Tune * O2 Apollo Manchester * Oxford Inspires * Phonographic Performance Limited * Reading and Leeds Festivals * RambertDance Company * Really Useful Group * Royal Albert Hall Royal Opera House * Royal Shakespeare Company * Shambala Festival * SJM Concerts * Sonisphere Festival * Soundcraft Studer * Southampton Guildhall * T in the Park * The Brit Awards * The NEC Group * The Sage Gateshead * Theatre Royal Plymouth * Warner Music * Wembley Arena * Wembley Stadium * Wired Aerial Theatre

• Plannin

Arts Council England is committed to taking practical steps to embed environmental sustainability in the arts and cultural sectors. Within the life time of this funding agreement, we intend to ask all our national portfolio organisations to develop an environmentalaction policy and annual action plan to improve environmental performance and carbon emissions. Our target for this is 2013 and we will provide support and materials to enable this to happen.– tour planning alongside artistic and financial

considerations.

Funder leadership

AC/DC Aerosmith Aimee Mann Alanis Morrisette Alice Cooper Allman Brothers Band Alpha Beat Aminatu Bjork Cameron Mackintosh Andrew Bird Animal Collective Avril Lavigne Bad Religion Barenaked Ladies Beastie Boys Beck Traverse Ben Folds Ben Kweller Bloc Party Blue Man Group BoDeans Bon Jovi Brandi Carlile Brett Cate Blanchett Dennen Bruce Hornsby Bush Cake Candlebox Chrissie Hynde Cloud Cult Coldplay Counting Crows Crowded House David Bowie Don Henley Fall out Boy Feist Fiona Apple Foreigner Fugazi Garett Brennan Keane Gomez Goo Goo Dolls Grateful Dead Green Day Gwyneth Paltrow Guster Hindu Kush Hootie & The Blowfish Hot Buttered Rum String Band Hot Chilie Indigo Girls Jack Johnson Jackson Browne James Taylor Jarvis Cocker Jason Mraz Jimmy Buffett Almeida Trio John Denver Rob da Bank John Legend John Eliot Gardner Jose Gonzalez Josh Ritter Justin Timberlake Kaiser Chiefs Kelley Stoltz Kelly Clarkson KT Tunstall Kylie Minogue Krist Leonardo di Caprio Liam Frost Lily Allen Linda Linkin Park Ludacris & Tommy Lee Luke Bullen Magpie Maná Maroon 5 Martha Wainwright Martin Sexton Mary-Chapin Carpenter Liverpool Max Eastley Meadow Man Megadeth Melissa Etheridge Michal Bolton Midnight Oil Missy Higgins Moby Morrissey Neil Diamond Neil Young Nine Inch Nails No Doubt Norah Jones O.A.R Ozzy Osbourne Page and Plant Panic & The Disco Pearl Jam Perry Farrell (Jane's Addiction) Pet Shop Boys Pete SeegarPeter Frampton Pharrell Williams Phil Collins Pink Floyd Prodigy Queensryche Radiohead Richie Hawtin Rage Against the Machine Ray Lamontagne Razorlight Recoup Red Hot Chili Peppers REM REO Speedwagon Rise Against Robyn Hitchcock Rod Stewart Tricycle Rolling Stones BAC Root Ryuichi Rufus Wainwritght Sarah Harmer Seize The DaySerj Tankian Sheryl Crow Ships & Dip V Jarvi Cocker Sisters of the Mona Lisa Smashing Pumpkins Minack Theatre Snow Patrol Soho Soul Asylum Soundgarden Stars State Radio Stephen Kellogg and the SixersSting Stone Temple Pilots Styx The Cure The Dead The Duhks The Eagles PD James Ian McEwan The Klaxons The Pidgeon Detectives The Presidents of the United States of America The Pretenders The Roots The Swell Season The Three Tenors The Who Tom Petty and the Heartbreakers Tori Amos U2 Van Halen Vanessa Carlton Willie Nelson Wolves In The Throne Room Polka Wyclef

Artists?