Julie Tyson & Eric Baldwin
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Transcript of Julie Tyson & Eric Baldwin
The Deutsche Bank Championship
FIVE KEYS TO GREATNESS
Video
BY THE NUMBERS
Weeks Stature Month Tournament 1 Major Championship JULY The British Open2 RBC Canadian Open3 Int'l Federation Event AUGUST World Golf Championship - Bridgestone Invitational 4 Major Championship PGA Championship5 Wyndham Championship6 The Barclays7 SEPTEMBER The Deutsche Bank Open8 BMW Championship9 TOUR Championship
10 TEAM MATCH PLAY EVENT The Presidents Cup
PLAYOFFS
$23 Million+ Raised for Charity
$500 Million in Estimated Economic Impact to Greater
Boston
BY THE NUMBERS
1,800+ Volunteers
Nearly 30 Hours Global TV Distributed to 576MM Households
SIGNIFICANT IMPACT
• Digital – PGATOUR.com: 3.9M daily uniques/552K avg. daily
unique users (up 51%) – PGATOUR.com Video Starts: 866K (up 166%)– Mobile Uniques: 321,612 (up 115%)– Facebook: 437K Likes (up 32%)– Twitter Followers : 262K (up 174%)
• Broadcast TV– Cume Weekend Rating: 5.7 (73% change from ’11)– Cume Reach: 31.9MM (10% change from ’11)– Average Viewing Time: 87 mins (93% change from
’11)
BY THE NUMBERS – AVID FAN FOLLOWING
Snapshot of Media Outlets at Event
• 328 Media Representatives
Attended
• 21,497 Print and Online
Articles/Mentions of Event
• Boston Herald
• New York Times
• NESN
• Boston Globe
• Providence Journal
• ESPN
• FOXSports.com
• CBSSports.com
• AP
• Reuters
• Golf World
• Golfweek
• Golfchannel.com
• Orlando Sentinel
BY THE NUMBERS – EDITORIAL COVERAGE
Mission & Objectives
Deliver a world-class Championship to Deutsche Bank, EMC and all of our
supporting partners and constituents that enables us to drive ticket and
sponsorship sales while reinforcing our brand that signifies excellence,
community involvement and charitable giving.
Mission
Mission & Objectives
Objectives• Secure and retain prominent and committed local, regional, and national partners while putting a focus
on driving new business.
• Maximize our ticket sales by integrating our efforts into every element of the championship while tapping into a new audience through a comprehensive marketing campaign
• Deliver a world-class brand for Deutsche Bank , EMC and the Championship while making sure we are operating at our most efficient level
• Continue to reinforce the Championship’s value position to our partners and foster collaboration and cross-promotion
• Continue to enhance our world-class volunteer program and promote the inherent qualities that exist in social responsibility, citizenship and volunteerism
• Drive charitable proceeds by utilizing our Birdies for Charity program as well as our other charitable initiatives that support the mission of The Tiger Woods Foundation along with the Deutsche Bank Americas Foundation
• Continue our efforts to elevate and differentiate the Championship by thinking outside the box and reinventing our thought process
• Continue to integrate the Championship into the fabric of the community
CULTURE
Happy Factor
Spectators/Fans
Media
Players
Sponsors/Partners
Volunteers
The Experience
FAN EXPERIENCE
Access/Transportation
On-Site Engagement
Convenience
Families
Product
The Experience
18th Green Grandstand
Autograph AlleyGolf Town Swing Zone
Kids Village Mini Putt
Opening Ceremonies
Rope Side Seats
FAN EXPERIENCE - PHOTOS
The Experience
PLAYER EXPERIENCE
Convenience
Access to Special Events
Details
Families
Caddies
The Experience
VOLUNTEER EXPERIENCE
Access/Transportation
On-Site Engagement
Convenience
Families
Product
The Experience
SPONSOR EXPERIENCE
Our Assets
Attention to Detail
Understand the ‘Why’
Be Creative
Service
The Experience
Sponsor experience - PHOTOS
Founders Marquee
Fan VillageBeringer Wine Bar
16th Green Sky Chalet
Special Events Integration
Wedgwood Club
TESTIMONIALS
The Deutsche Bank Championship
Thank You