Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart
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Listen to the Tiger 虎虎虎虎虎虎
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Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Transcript of Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart
Listen to the Tiger 虎生命的呐喊
Why?
• Raise awareness and engagement: wild Tigers
• Raise awareness and engagement: China
Success?• Awards
• Partnership
• Information~Email: 1654; Sina Weibo: 872; Tencent Weibo: 305; Twitter: 75
• Visits 300% + 1000 new volunteers
• Wait till 2022?
Failure?• 2179 in one month of
campaign (now ~5500)
• Impact?
• Costs
The future• Continue to complement
regulatory approaches with demand reduction, but…
• Beware the gap: socially unacceptable
• Evaluation • HK workshop November
2011
