Julie Franki Creative Portfolio

*Please visit www.HealthyChoicesBigRewards.com for complete program details.

P+ 5067-0708

2:15 p.m. Work of art.

The fine arts have a way of inspiring us to reflect on the big

questions like “Why?” and “What does it mean?” To our business

customers, Physicians Plus means great things. Like offering

employees our Good Health Bonus (up to $200 per year).*

Offer our rewards to your employees for healthy behavior — for doing

things like taking a Health Risk Assessment or purchasing locally grown,

fresh produce. To start earning rewards, your employees simply log on to

GO-TO Healthy Choices. It’s the kind of smart thinking that can help you

turn a less-than-healthy staff into a more productive one.

Madison Museum of Contemporary Art

Physicians Plus: why settle for “just work”

when you can have a “work of art”?

Exhibit photographs by Sonja Thomsen.Inset: “Meatscapes” series by Nicolas Lampert.

Unlike the ones with chocolate sprinkles, these “donuts” weigh several tons

and can mean longer life for cancer patients. Run a company like this and you’re

grateful for each healthy day and employee.

Like you, Physicians Plus values good health both on and off the job. In fact, we

promote it daily with our Good Health Bonus (up to $200 per year).*

Your workforce can start collecting their rewards now by logging on at

GO-TO Healthy Choices. There, employees can earn $25 just for completing an

online Health Risk Assessment and get a personalized plan to improve their health.

3:35 p.m. Making donuts.

*Please visit www.HealthyChoicesBigRewards.com for complete program details.P+ 5056-0708

TomoTherapy headquartersMadison, WI

Take a smart first step toward greater health for them

and improved productivity for you: Physicians Plus.

While taking inventory at work, you can’t help but take stock of what you have in life: your family, your business and, of course, your health. To encourage good health, Physicians Plus offers you and your employees the Good Health Bonus (up to $200 per year).*

Start earning your rewards now. Log on to GO-TO Healthy Choices. Thisinnovative online resource assesses your health and provides a personalized plan to improve it. Manage back pain. Lose weight. Stop smoking.

At Physicians Plus, we are dedicated to the well-being of south central Wisconsin. Check out our online inventory

now, and enjoy the rewards of healthy behavior.

8:34 a.m. Inventory.


The Shoe Box, Black Earth,

P+5044-0707


P+ 5069-0708

Dr. Kenneth FelzMeriter Medical ClinicMiddleton, WI

10:20 a.m. How are you?

We really want to know how you’re doing. Better yet, we really want you to know.

That’s why we provide our members with GO-TO Healthy Choices — a friendly online

resource where you can take a Health Risk Assessment and get a personalized plan to help

improve your health. We even give you a $25 reward for doing so. In fact, our member

families can earn up to $200 per year* from our Good Health Bonus program.

Feeling better already? Good. That’s exactly why Physicians Plus

offers you healthy choices and big rewards.

Getting kids to unplug from computers is a challenge. Heck, plenty

of adults should get more active, too. Which is why Physicians Plus

created GO Get Out — a program that encourages kids and families

to have fun while being active. It’s why we help support places like

the Aldo Leopold Nature Center.

Getting into nature is reward enough. Still, we offer our members

added rewards for the healthy choices they make. Consider our

Good Health Bonus (up to $200 per year).* To start earning

yours, simply log on to GO-TO Healthy Choices and take the

Health Risk Assessment. Plus, you can get a personalized plan to

manage back pain, lose weight or stop smoking.

10:32 a.m. Got one!


Aldo Leopold Nature Center Monona, WI

P+5045-0707

Get out. Get active. Get hooked on health with Physicians Plus.

5:20 p.m. Finally.

When Physicians Plus members make their day more active or healthy, they earn a nice reward. We call it the Good Health Bonus (up to $200 per year).*

To start, simply log on to GO-TO Healthy Choices and take our Health Risk Assessment for a $25 reward. This innovative online resource will assess your health risks and provide a personalized plan to help you make healthier choices. Complete two Lifestyle Improvement and/or Condition Management programs and you can earn an additional $75. Or earn rebates on the purchase of locally grown, fresh produce. Or enjoy discounts on eyeglasses, massage therapy and more.

Every body’s different. Which is why we offer you a choice. Express your health your way. Choose Physicians Plus.

P+ 5054-0708


CLIENT: Physicians Plus {B2B ad campaign [top], B2C ad campaign [bottom]}

WAVE Strategy, LLC

6958_TradeshowTabletop_081028_FINAL.indd 1 10/28/08 4:24:56 PM

CLIENT: WAVE Strategy {direct mail promotion, book design, trade show display}

It’s all about the journey.

Fly out of Dane County Regional Airport and

suddenly you’re connected to a world of business

opportunities — and non-stop comforts. Fly

direct to Denver,Detroit, Memphis

and more — without the hassle of a long drive.

Impress yourCincinnati client; hold

your next meeting in our conference room. Wow

them with our architecture. Charm them with your

Midwestern ways. Then connect to anywhere in

the world. Paris,Hong Kong or

Cairo. They’re all just a short drive from your

home or office. Fly local. Enjoy the journey.

Visit our website at msnairport.com.

Non-stopbusiness.Nice.

“In the Top 20 of the world’s

most noteworthy airports

for 2007 and 2008.”

— Passenger Terminal World

Fly out of Dane County Regional Airport and you

can avoid the mad dash to that busier hub so

frustratingly far away. Instead, relax. Consider our

non-stops to Newark, Cleveland,Washington D.C. and more. The time you save

driving, parking and walking to our gates means

you can spend more time with your family at home.

Or use the extra time to enjoy a coffee or sandwich

before boarding. Whether you’re traveling for

business or pleasure, across state lines

or around the world, a more

satisfying travel experience is right in your

own backyard. Fly local. Enjoy the journey.

Visit our website at msnairport.com.


World travel. Local joy.



for 2007 and 2008.”



Fly out of Dane County Regional Airport and

what you’ll never miss is the pure joy of travel

— business or pleasure. Start your journey here

with one of many non-stops to Dallas-Fort Worth,

Atlanta,Washington D.C. and beyond.

No need to rush. After all, your family is only one

short drive and a connecting flight away from

Tokyo,London or Vienna. Upon return,

gaze up at our award-winning architecture and

smile. Enjoy the short walk from gate to

parking. You’re home. Fly local. Enjoy

the journey. Visit our website

at msnairport.com.

What are you missing?



for 2007 and 2008.”


CLIENT: Dane County Regional Airport {B2B + B2C ad campaign}

We’ve got a talent for business.™

Baraboo

Beaver Dam

Madison

Milwaukee North

Milwaukee South

Platteville

Portage

Reedsburg

Sun Prairie

West Madison

Everything business needs to be the best.

Locations & Contact Information

© 2008 QTI Management Services, Inc.

Call any of our offices and ask to speak with one of our Business Development Managers. They’ll connect you to the right QTI professional that fits your needs.

QUALITY | TALENT | INTEGRITY

Madison | Downtown 608-257-1057

QTI Consulting 608-663-4801

QTI Human Resources 608-258-5525

QTI Professional Staffing 608-232-2650

Baraboo 608-355-3000

Beaver Dam 920-885-7920

Milwaukee Bluemound 414-777-7788

Milwaukee State Fair 414-744-5062

Platteville 608-348-8113

Portage 608-742-7800

Reedsburg 608-524-2003

Sun Prairie 608-825-9511

Middleton 608-664-2180

Website qtigroup.com

7121_EmployerBroch_080721.indd 1 7/21/08 10:38:45 AM

We’ve got a talent for business.™

Baraboo

Beaver Dam

Madison

Milwaukee North

Milwaukee South

Platteville

Portage

Reedsburg

Sun Prairie

West Madison

Everything business needs

to be the best.

Locations & Contact Information

© 2008 QTI Management Services, Inc.

Call any of our offices and ask to speak

with one of our Business Development

Managers. They’ll connect you to the right

QTI professional that fits your needs.

QUALITY | TALENT | INTEGRITY

Madison | Downtown 608-257-1057

QTI Consulting608-663-4801

QTI Human Resources 608-258-5525

QTI Professional Staffing 608-232-2650

Baraboo

608-355-3000

Beaver Dam920-885-7920

Milwaukee Bluemound414-777-7788

Milwaukee State Fair414-744-5062

Platteville608-348-8113

Portage

608-742-7800

Reedsburg608-524-2003

Sun Prairie608-825-9511

Middleton608-664-2180

Websiteqtigroup.com

7121_EmployerBroch_080721.indd 1

7/21/08 10:38:45 AM

ManufacturingWe’ve got a talent for

Manufacturing headline here.

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Second Subheadline Could Go Here

7194_SellSheets-InvestMfng_080725_FINAL.indd 3 7/25/08 10:44:39 AM

I n v e s t m e n t sWe’ve got a talent for

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writing, the positioning of this text design is subject to change. An introduction or explanatory paragraph could also fit this top space well. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam congue, magna scelerisque iaculis volutpat, neque sem pharetra sapien, eget rhoncus elit ligula sit amet lorem. Proin ac nulla. Integer venenatis. Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. Morbi auctor.

First Headline Could Go Here

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit.





Second Headline Could Go Here

7194_SellSheets-InvestMfng_080725_FINAL.indd 1 7/25/08 10:44:38 AM

CLIENT: The QTI Group, Inc. {Employer brochure, sell sheets}

CLIENTS: Capital Brewery [top L-R] {in-store POP concept, promotional poster concept} [bottom] {outdoor bulletin}

CLIENT: Arts Wisconsin {brochure, B2B ad}

CLIENTS: [L-R, top] WAVE Strategy, Physicians Plus, CETStech, LLC, [L-R, bttom] MetaStar, Arts Wisconsin, Dane County Regional Airport {logotypes}

CLIENTS: [L-R, top] The QTI Group, Inc., WAVE Strategy, Physicians Plus [L-R, bttom] Wisconsin Arts, Next Generation Consulting, CETStech, LLC {web sites}

We can save iT.

Save 2-10% on your company’s

healthcare premiums.

Ask for our Meriter choice plan.

It offers the option of no deductible for

inpatient surgeries, which can save your employees

up to $1,000 and save you 2-10% on annual healthcare

premiums. It’s an idea that can save your business.

Ask your broker about the Meriter choice plan. Visit Meriterchoice.com.

Aggressive_tabloid prnts.indd 2 5/11/09 5:58:50 PM

This morning, mary is

scheduled To have her

deducTible removed.

The best healthcare gives you choices,

gets you well, and saves you money. Our

meriter choice plan eliminates up to $1,000

deductibles on inpatient surgery. Add in lots of

health and wellness programs, and a network of

over 2,000 providers, and it’s a pain-free decision.

Visit meriterchoice.com.Ask your employer to help you save with the meriter choice plan.

Aggressive_tabloid prnts.indd 1 5/11/09 5:58:50 PM

THE BUSINESS.SAVE

E very dollar can make a difference.

When your company uses Meriter Choice,

you can save 2-10% on healthcare.

Ask your broker about the Meriter Choice

plan from Physicians Plus.

HealthyChoicesBigRewards.com

SAVE_prnt Tab.indd 1 5/11/09 5:33:36 PM

THE FOUL LANGUAGE.SAVE

O our plan makes it easy to find a doctor. That’s because Physicians Plus has

the broadest provider network on the market, giving you easy access to the doctors you want.

Ready to save yourself from a headache? Ask your employer to consider Physicians Plus.

HealthyChoicesBigRewards.com

SAVE_prnt Tab.indd 3 5/11/09 5:33:36 PM

WHY CAN’TOUR PLANDO THAT?

Let employees access

the broadest provider

network on the market.

Our health plan can do things others can’t.

Like keep your employees closer to work

and make your workplace more productive.Ask your broker to visit WhyCantOurPlanDoThat.com.

WHY_tab prnt.indd 4 5/11/09 5:42:38 PM

WHY CAN’TOUR PLANDO THAT?

Cut the red tape

and make

reimbursements easy.

Our health plan can do things others can’t.

Like making it easy for employees to get

reimbursements. When a plan works for them,

you can bet they’ll work harder for you.Ask your broker to visit WhyCantOurPlanDoThat.com.

WHY_tab prnt.indd 6 5/11/09 5:42:38 PM

CLIENT: Physicians Plus {B2B [top] + B2C [bottom] campaign concepts}

www.HealthyChoicesBigRewards.com

WANT $100? Need a tailored weight loss plan ASAP?

Want online help to lower your risk for

diabetes? Log in at GO-TO Healthy Choices — a powerful suite of tools and resources

from Physicians Plus — to take the online health risk assessment and earn a $25 reward.

Complete two online programs to earn $75 more: nutrition, smoking cessation,

weight and stress management, low back or diabetes care. Simply fill out a health risk

assessment and you can get a health improvement program personalized for you. It’s completely

secure and confidential. So, really, how are you? Our guess is, you’re feeling better already.

P+ 4998-0701

CLIENT: Physicians Plus {membership drive materials [poster, mouse pad, mobile], brochure}

CLIENT: Dane County Regional Airport {stationery [business card, letterhead, envelope, pocket folder]}

It’s all about the jo u r n e y.

Dane County Regional Airport | 4000 International Lane | Madison, WI 53704

msnairport.com | P: 6 0 8 . 2 4 6 . 3 3 8 0 | F: 6 0 8 . 2 4 6 . 3 3 8 5

It’s all about the journey. D A N E C O U N T Y R E G I O N A L A I R P O R TD A N E C O U N T Y R E G I O N A L A I R P O R T

m s n a i r port .com

D a n e C o u n t y R e g i o n a l a i R p o R t

4000 International Lane Madison, WI 53704 P : 608 • 246 • 3380 F : 608 • 246 • 3385 msnairport.com

It’s all about the j o u r n e y .


D a n e C o u n t y R e g i o n a l a i R p o R t

4000 International Lane Madison, WI 53704 msnairport.com

It’s all about the j o u r n e y .

Bradley Livingston

A I R P O R T D I R E C T O R

Dane County Regional airport4000 International Lane Madison, WI 53704

P : 608 • 246 • 3380F : 608 • 246 • 3385 l [email protected] msnairport.com

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vel, euismod semper, ligula. Fusce

fermentum dapibus urna. Nam eget

lacus. Quisque nunc dui, cursus ut,

gravida vitae, consectetur quis,

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Wisconsin’s Ice Age Trail

CLIENT: Ice Age Trail Alliance {consumer ad concept, outdoor}

Healthcare money is about to change direction.

Are you?

A tsunami of health care consumerism threatens real damage to your current financial beliefs and plans. Rising costs are just the tip of the 100-foot wave you’ll need to ride. Marketing executives in the healthcare, insurance and financial industries should prepare. WAVE STRATEGY, LLC can help you

be proactive and positioned for success. Ask WAVE about the coming healthcare tsunami. After all, we wrote the book on it.

Visit www.wavedriven.com and sign up for our free newsletter. Learn

how to ride the WAVE now.

trend driven strategy

DEAN HALVERSON and WAYNE GLOWAC

s, the

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quietest of all

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wave of change ever

7154_CRW_080502_FINAL.indd 1 5/9/08 12:43:23 PM

January 2008Sponsor Levels and Benefits

1st AnnuAl Consumer WAVe trend study

Now is your chance to be part of this revolutionary new look into healthcare consumerism as a study sponsor. Your company can help underwrite the direct

costs of completing this important body of work that will provide volumes of valuable information for your

organization and other segments of the industry.

Sponsorships are available at three different levels to address the needs and values of local, regional

and national sponsors. These sponsorships offer you access to full study data, customized reporting and special presentations to your business and management teams. Study sponsors will be included

in public relations efforts designed to position our partners as cutting-edge leaders in healthcare consumerism. Major study sponsorships are limited to one in each category, allowing the sponsorship to be a strong, competitive positioning tool.

Study Sponsors

WAVE Trendsetter | Top Level

Sponsor Investment: $25,000

Review and input on study design

Optional: Question input or

sample designation

Inclusion in all public relations efforts

Customized public relations

materials (7 items)

Primary placement in study reporting

Special sponsor recognition

Full access to reporting

Full access to custom reports

Full access to data files

Special sponsor presentation

Opportunity to sponsor

tracking systems

Sponsor Benefits:

Inclusion in regional

public relations efforts

Customized public relations materials

(4 items)

Secondary placement in

study reporting

Special sponsor Recognition

Full access to reporting

Limited access to custom reports

Special sponsor presentation

WAVE Trend Tracker | Mid Level


Sponsor Benefits:

WAVE Trend Supporter | Entry Level


Inclusion in local public relations efforts

Customized public relations materials

(2 items)

Listing placement in study reporting

Special sponsor recognition

Summary access to reporting

Limited sponsor presentation

Sponsor Benefits:

For More Information on Study Sponsorships contact: [email protected] [email protected]

Sponsorship participation deadline is December 15th, 2007. We invite your participation and support.

Wave Strategy, LLC wavedriven.com

Dean Halverson p: 920-901-2064

[email protected]

Wayne Glowac p: 608-335-5538

[email protected]

a t c h c c e s s a l i d a t e m p l o yW a v eW a v etrend driven strategy

Our book.

Have you read our book, Healthcare Tsunami?

Visit HealthCareTsunami.com

Your pilots.

WAYNE GLOWACBrand Leader

Co-founder of Glowac, Harris, Madison, Inc.,

a full-service ad agency:

More than 25 years strategic marketing

and branding experience

UW-Madison teacher with published

articles on brand management and creative

message development

DEAN HALVERSONTrend Master

Founder of The Leede Research Group, a

full- service marketing information company:

Over 25 years marketing research experience

20+ years of healthcare market research;

regional and national speaker

A wave of consumerism will change U.S. business. Are you ready to ride the wave of change?

The wave is consumerism. For proof of its power, lookat the U.S. marketplace. The growing number of HealthSavings Accounts is just the beginning of the storm.

All change is inevitable, but this tsunami of changethreatens real damage to your current financial beliefsand plans. How will you respond to the new modelof healthcare? What opportunities do you see? Whatthreatens your current environment? What role will yourorganization play?

Unsuspecting leaders will do too little, too late. Leaderswith open minds will hold the advantage. WAVESTRATEGY, LLC can help you be proactive, preparedand positioned for success. Our tools can help youchart a course of action. Our plans can help you surviveand thrive consumer-driven change.

Let’s set up a face-to-face, fact-sharing meeting. Let usshow you the eye of the storm. The sooner, the better.Ask for objective guidance. Call WAVE.

Our process.

WAVE Watches consumer data and trends.

WAVE Accesses how and when customers will behave.

WAVE Validates and advances your agenda.

WAVEEmploys consumer-valued programs.

WAVE offers you:

Reality-based consumer research

Strategic marketing

Creative execution of your brand, position and message

Results that capitalize on consumer-driven chaos.

CLIENT: WAVE Strategy {B2B ad, brochure cover, sell sheet}

CLIENTS: [L-R] The Gunter Agency, Webcrafters {customer and internal newsletters}

•

4 P i c a P o i n t s J u l y . A u g u s t . S e p t e m b e r 5

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Pica PointsJuly August September 2009

Newsletter

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Article Title Lorem Ipsum

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2 Press Focus Article

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2 Bindery Focus Article

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3 Customer Focus

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3 Sustainability Focus

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4 Introduction

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continued on page 2

Customer NewsletterVolume 4 | MADISON, WISCONSIN w w w. w e b c r a f t e r s - i n c . c o m | 6 0 8 . 2 4 4 . 3 5 6 1

2211 Fordem Avenue | Madison, WI 53704

A D D R E S S S E R V I C E R E Q U E S T E D

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Customer Newsletter

Volume 4 | MADISON, WISCONSIN

w w w. w e b c r a f t e r s - i n c . c o m | 6 0 8 . 2 4 4 . 3 5 6 1

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CLIENT: Marshfield Clinic {surgical tourism brochure for Canada}

CLIENT: Kalahari Resorts {logotype evolution, exterior signage for convention center, Sandusky, OH}

CLIENTS: [top] Kalahari Resorts, [bottom] Regional Cancer Collaborative {outdoor concepts}

StateoftheArtHope.com


Print Positioning Concepts For Kalahari Campaign, Wisconsin Dells

Print Positioning Concepts For Kalahari Campaign, Wisconsin Dells

CLIENT: Marshfield Clinic {B2B ads}

The Healthiest Investment You’ll Ever Make

We saved Medicare six million dollars.

What we did for Medicare patients we can do for you and your employees.

We reduced hospitalizations for diabetes patients by about 13%.*

*The New York Times, “Shift In Health-Cost Focus Is Said To Show Promise,” July 12, 2007.

One provider has good news about health care costs.

Common sense tells you that lowering the cost of care will

help protect jobs. Marshfield Clinic agrees. Which is why

we provide the right care at the right time. To prevent health

complications and avoid wasted health care dollars. To

help you maintain productivity and keep your business

humming. We can show you proof.

Improve care. Save money.

Contact MaryAnn Lippert at 715-389-3609.

Will the rising cost of health care cost them their jobs, or yours?

7136_CRWfull_080502_FINAL.indd 1 5/5/08 10:05:00 AM


When will your employee

*The New York Times, “Shift In Health-Cost Focus Is Said To Show Promise,” July 12, 2007.

return to work?

Is your provider as concerned

about productivity as you

are? At Marshfield Clinic, we

provide the right care at the

right time to prevent health

complications and keep your

workforce working. We can

improve care and save your

business money. To see proof,

contact MaryAnn Lippert at

715-389-3609.

We saved Medicare six million dollars.

What we did for Medicare patients we can do for you and your employees.

We reduced hospitalizations for diabetes patients by about 13%.*

7141_CRWhalf_080502_FINAL.indd 1 5/5/08 10:25:33 AM


hey’re turning to you for answers on the rising cost of health care.

Who are you turning to?

The cost and complexity of health care can be frustrating. In

fact, it’s one of the highest costs for businesses of every size.

Frustrating? Yes. Hopeless? No. Employers can find a solution. We

at Marshfield Clinic can help you better understand the real costs of

health care. We can help you see past the short-term discounts and

complexities. After all, you deserve to know what you’re getting for

your money. You deserve to understand the facts, good and bad.

Turn confusion into clarity. Turn a major cost into a smart investment.

Turn to us. We have the know-how to make the most of your care.

Let us teach your company how to use it wisely.

YOUcan shortenthe pledge

drive!

CLIENT: Wisconsin Public Radio, {postcard, landing page template, web banners}

CLIENTS: [top] Dane County Regional Airport, Regional Cancer Collaborative, [bottom] Physicians Plus {outdoor posters, bulletins}

Non-stop to

Denver,

Atlanta, etc.It’s all about the journey.

D A N EC O U N T YR E G I O N A LA I R P R TNon-stop to

Washington D.C.,

New York, etc.It’s all about the journey.

D A N EC O U N T YR E G I O N A LA I R P R T

Non-stop to

Dallas/Ft. Worth,

Detroit, etc.It’s all about the journey.

D A N EC O U N T YR E G I O N A LA I R P R T

$200 richer.

HealthyChoicesBigRewards.com for details.

$200 richer.

HealthyChoicesBigRewards.com for details.

CLIENT: Regional Cancer Collaborative {trade show standing banners, tabletop display}

State-of-the-art. Hope.SM

State-of-the-art. Hope.SM

cvv

STATE-OF-THE-ART. HOPE.SM


Access state-of-the-art cancer-fighting technology

Participate in cutting-edge clinical trials of new cancer treatments

Remain under the care of your local hospital and physician

Minimize disruption to your life

Fight cancer with the best specialists by your side.ST. VINCENT HOSPITALGreen Bay

ST. MARY’S HOSPITALGreen Bay

COMMUNITY MEMORIAL HOSPITALOconto Falls

HOLY FAMILY MEMORIALHOSPITAL - Manitowoc

DOOR COUNTYMEMORIAL HOSPITALSturgeon Bay

BAY AREA CANCERCARE CENTER - Marinette

RADIATION ONCOLOGYSPECIALISTS - Green Bay

GREEN BAY ONCOLOGYGreen Bay

ST. NICHOLAS HOSPITALSheboygan

7324_RCCtabletop_081009b_FINAL.indd 1 10/9/08 4:39:51 PM

Old New

CLIENT: WIsconsin Academy of Sciences, Arts and Letters {magazine cover redesign}

7396_PolarDashStartFinish_081229.indd 1 12/29/08 2:48:54 PM

7396_PolarDashSandwich-23.5x35.5_081229_FINAL.indd 1 12/29/08 2:09:15 PM

7396_PolarDashStartFinish_081229.indd 2 12/29/08 2:48:54 PM

CLIENT: Physicians Plus {event signage, ad}

Julie Franki Creative Portfolio

Design

Transcript of Julie Franki Creative Portfolio