Juan Freire - Esadecreapolis
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Transcript of Juan Freire - Esadecreapolis
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Multitudes e innovación
Juan FreireBarrabés NextLaboratorio de Tendenciashttp://juanfreire.net/@jfreire
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Estrategia empresarial
Finales siglo 20:
> externalización de producción (commodities)> “core” innovación y diseño (“nueva I+D”)
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N América
LATAM
Africa
Europa
ChinaIndia
SE Asia
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¿Innovar en el siglo 21?
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Innovar es:- caro- arriesgado- lento
Necesitamos:- eficiencia- rapidez- creatividad (disrupción)
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why
who
where when
what
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why
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N América
LATAM
Africa
Europa
ChinaIndia
SE Asia
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Comunidades
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who
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where
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Comunidades
Plataformas
Empresas
comunidad
control central
ecosistema
compra / copia
Wikipedia
Android
Apple
Farmacéuticas
TecnológicasModa c
erra
do a
bier
to
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when
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diseño comercialización
mercadolab
usuarios
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diseño post-diseño
mercadolab
usuarios
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post-diseño
mercadolabs
usuarios
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what
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Nuevas organizaciones
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Empresas y plataformas
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Estrategia empresarial
Principios siglo 21:
> externalización de innovación y diseño> visión, talento y marca> coordinación de procesos de “I+D”, producción y logística
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Estrategias de las personas
- redes de soporte alternativas- creación de espacios abiertos de “I+D”- comunidades de práctica
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Comunidades de práctica
- problemas comunes (objetivos) - métodos comunes (trabajo) - reglas comunes (gobernanza) - plataformas comunes (tecnología)
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Innovación frugal
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Innovación inversa
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