Ju Lim's Portfolio
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Transcript of Ju Lim's Portfolio
Hello
My name is Ju Lim.Hope you enjoy my portfolio.
Feel free to contact me if you have any questions. [email protected]
Toolset for women
Shuffle SnailKids Push Toy
elloNew piggy bank for tween
Kid’s tableware that teaches basic table manner
Toolset For Creative Women
In the current market place, there are no tools specifically designed for women. Soloset tools, through carefully refined curvilinear designs, evoke femininity.
In the current market place, there are no tools specifically designed for women. Soloset tools, through carefully refined curvilinear designs, evoke femininity.
OverviewProject Brief
Goal : Find a product that is typically ignored by people and try to redesign this product, and foster an emotional connection to it.
People care more about the protection of their laptop, and less about the overall look of the bag.
Every household has tools. It’s a “need” product. People don’t care about the tools unless they need them.
Photo albums used to be very important things for families, but these days people are using hard-drives to replace the photo album.
Findings....
Goal : Find a product that is typically ignored by people and try to redesign this product, and foster an emotional connection to it.
Problem : Tools are a “must have” product but people pay less attention to the tools. Tools have long life cycle but designs tends to hide them away.
Solution : Design a tools set that will create emotional connection with design and creating value of the tools.
Current MarketObservation Research
Finding problems- what’s missing?
“Manly “ToolsMost tools are geared towards men. There are designed for durability and function.
Tools are must have itemEveryone uses tools
Women’s Tools
Most women’s tools are pink, but that’s not a good solution. There are more important design considerations such as ergonomics, ease of use and overall aesthetics.
Pink is not the answer
Researched Places:
Pointiest part / Nail Remover
Rubber Handle for comfort and shock absorption
Hammering Nail Heaviest part.
Plus or Minus shape Defines function
Flat Surface to grip screws
Rubber grip for comfort
OpportunitiesCriteria
What are the key concepts?
There are many women who use tools. Tools are for everyone and every household. But most tool set are marketed to men.
Why not design a tool set for women that is functional and fosters a sense of care?
There are many women who use tools. Tools are for everyone and every household. But most tool set are marketed to men.
+FEMININE
Feminine Line Feminine ShapeFeminine Color
CONNECTIONCreating Emotional Connection
Pliers Hammer Screwdriver
PRECIOUSCare
Picking BrandBrand for Women Toolsets
Analyzing Brands
Why not design the precious tool set for women that performs the function and creates an emotional connection?
Magis: Each product has the iconic design, which makes unique and gives fun experiment to consumer.
Bang & Olufsen: Products are not only aesthetically pleasing but are also functional and easy to use.
Eva Solo: Products that combine functionality and high quality with a sense of the individual who will use the product.
Lexon: Products are designed to brighten daily life, in the office, home, leisure or travel.
Simple design, gives a modern look with choice of material and color of productInnovative design, trying to solve the problems with current productAward winning design products, available to everyoneWell-designed products, looks nice by itself
Brand AnalysisEva Solo
Analyzing Style of Eva Solo
Simple & CleanSimple geometric shape with clean surface and joints.
Elegance LineElegance soft lines that creates feminine look to the product and luxury feeling..
FunHumor and unique details to give little bit of fun to the user.
Design
Eva Solo designs are Simple which gives a very modern look and Eva Solo designs are Innovative, which solves the problems with the current product.
Materials
Stainless SteelDifferent kind of steels that allows product to give different feeling such as Matt Stainless Steel, Polished Stainless Steel and Brushed Stainless Steel.
AluminiumMetal
Plastic
Silicone
Flexible
RubberNon-Slip Rubber
FabricNylonMicro FibreKnitwearNeoprene
Brand AnalysisEva Solo
Analyzing Color of Eva Solo
Most Eva Solo products are Black, Silver, white and clear. These colors create clean and modern looks for the Eva Solo products. Eva Solo uses natural colors for the material which gives a clean, feminine and somewhat luxurious looks to the design.
Main
Eva Solo started to use many colors, so there are possible colors that can be use in their product line.
Colors
Micro FibreBlack, Havana Brown, Red, Orange, Lime and Blue
Multi-Layer Laminated GlassLime, Turquoise, White, Black and red
CeramicBlue, Chalk White, Sand and Dark Grey
Accent ColorAccent Color to give little joy to the product and it create accent color through environment
IdeationsEva Solo Style + Hammer
Applying Feminine Curve
Hammer Head
Two Simple Curves combine to create feminine feeling
Big curve for the Nail remover
Needs to be flat Need to Simplify the form to be more Eva Solo
Soft Big Curve
Narrow Curve
Narrower back
Stylizing the shape of the hammer with Eva Solo soft Curve to give a feminine look to the hammer.
Balancing the weight through putting handle on the heaviest part
Different material for better grip and comfort
4 Soft Curves to create Feminine feeling to the hammer
IdeationEva Solo Style + Screwdriver Handle
Applying Feminine Curve
Soften edges and handle to be more ergonomic for a woman’s hand so it’s easier for them to use the screwdriver.
Has big separation
Rounded Edge to push the screwdriver
Needs to fit comfortably with a woman’s hand
Soften edges and handle to be more ergonomic for a woman’s hand so it’s easier for them to use the screwdriver.
Engraved spiral will indicate which direction to turn
Fingers will wrap around it with more comfort
More rounded Edge to give more comfort when user need to push the screw
IdeationsEva Solo Style + Pliers
Applying Feminine Curve
Hiding the joint of the pliers to give a clean look, thicker grip for comfort and soft lines of overall shape to give feminine feeling.
Need to be fit comfortable with woman hand
Rounded Edge to give more feminine look
Handle of pliers is too thin need to be bigger
Joint can be very loose
Finding the curve that can be apply to the pliers
Making it round and simple shape / finding what can be simplify
Hiding the joint of the pliers to give a clean look, thicker grip for comfort and soft lines of overall shape to give feminine feeling.
Joint is inside of the pliers
Rounded Edge to give more soft feel
Thicker handle with small curve
3D Models
Front Back
Joint is hidden hole in the middle creates unique shape
When it is apart
Finding the curve that can be apply to the pliers
3-D ModelingSolidWorks Models
Applying Materials
Applying same materials to function as other toolsets.
Solid Steel for function and durability
Metal for function and durability
Silicone for better grip and comfort
Shock-Block inside to absorb the sting of the hand
Metal for function and durability
Rubber for better grip and comfort
Plastic for light weight
Metal for function and durability
Silicone for better grip and comfort
Just like jewelry that is passed from mother to daughter, Soloset...
Is a precious tool set designed for women
A Push toy for ages 3 and up, Shuffle Snail is an eco-friendly toy that allows kid to interact with other kids.
Shuffle Snail Kids Push Toy
A Push toy for ages 3 and up, Shuffle Snail is an eco-friendly toy that allows kid to interact with other kids.
Current MarketObservation Research
What’s important?
Company: Fisher- PriceAge: 12 Months to 3 YearsMaterials: Plastic / RubberPrice : $15.99
What’s good about ?: Colorful Tactile Visual Fun
FIsher-Price : Company1 Year and Up : AgePlastic : Material$7.99 : Price
What’s good about it? Friendly animal Fun Reaction
Most toys are colorful, light-weight and have simple, rounded shapes. Many pull-toys have a string instead of stick.
Researched Places:
What’s good about it? Friendly animal Fun Reaction
Company: TomyAge: 8 Months and UpMaterials: PlasticPrice : $10.99
What’s good about it?: Colorful Cute Reaction
Key Elements:
- Simple Shape- Colorful- Friendly animals- No sharp edges- Safety first
Child ResearchObservational Research
What do they like?
Name : JacobAge: 4 Years OldFavorite Color : BlueFavorite Toy : Spiderman
Jacob likes to play with toys that gives reactions. The more reaction the toy gives, the more he interacts with it.
Jacob has a brother who is 3 years older than him. They play together often times but they have different taste of toys and games so some-times they play separately.
Toy that a child could play with alone or with other kids.
Name : JacobAge: 4 Years OldFavorite Color : BlueFavorite Toy : Spiderman
Kids get tired of playing with just one toy. Kids get more active and involved with toy when there are more people playing it together.
Opportunities:Toys that can played with alone or with others. Toys that can interact with kids and encourage them to be more active.
Finding:
Animal ResearchObservation Research
Studying Animal’s Characteristic
Spines on the backProtect their body with Spines
Round Ears and black dot Eyes
Small Feet5 toes front / 4 toes back
Flatten NoseMain Characteristic of Pig
Pink color Body
Soft Fur
Curly Tail
Love to eat
Picking 4 different animals or insects that have strong characteristics.
Hard Cover ShellMain Characteristic of snailSpiral shape shell
Bank of musclesRipping movement that pushes snail
Slimy Body
Adjustable Eyes
When it flips over, it’s hard for the turtle to flip back
Hard Cover Shell
Head and feet hides inside
Walk slow on the land
IdeationSnail Ideation
Simplifying the shape
Simple function and shape but it has the Snail characteristic
It’s hiding all the mechanical function it will look like real snail movement.
IdeationHedgehog Ideation
Simplifying the Shape
Hand massager can be detach from the toy
Toy that has humor that will give joy to the view
IdeationSnail Ideation
Concept development
Final direction, simple shape with simple mechanic that will give great interaction with kid.
Final direction, simple shape with simple mechanic that will give great interaction with kid.
ProcessShuffle Snail
Modeling Shuffle Snail
Actual 1:1 modeling with materials
3-D modeling : First using form to see the overall shape and how it is going to function. After, building actual model with maple wood, form, different kinds of yarn, wax, small wheels, magnet, and epoxy glue.
Shuffle Snail Kids Push ToyShuffle Snail offers a great experience to kids who play with the toy.
ello “Ello” is an educational device that teaches “tweens” to manage money
ObjectiveProject Brief
Project brief: New ways of working, design a product that can provide better working situation.
Which direction?
ArthurSoux Chef
Most of time I experience with ingredients. When I cook at home I tend to shop all the in-gredients instead of try to cook with ingredients in the fridge. Sometimes I feel like it’s waste of food when it doesn’t taste good but it’s part of my experi-ence.
LucyHigh School Student
I only work two days, Friday and Saturday at my parent’s restaurant. And that’s how I get my allowance. My parents ask me to get bank account because it’s easy to manage but I like seeing my envelope getting bigger.
Russ MillerRetired
I check the internet news everyday, because of access to internet I rarely read news paper. I e-mail to my grand child since they are outside of state. Other than check-ing e-mail and reading news paper it’s hard to follow the systems.
Cooking Device Money Management Device Network for elderly Device
Project brief: New ways of working, design a product that can provide better working situation.
Network for elderly Device
Money Manage Device
Problem : As we become more of a consumer society, the issue of money man-agement is becoming prevalent. The ability to handle one’s own finance is becoming a
new necessary skill.
ObjectiveProject Brief
Goal : New ways of teaching money management to children ages 7-9. Design a product that will help foster responsible money management and spending.
Interview..
Alex & JinnParents with 2 kids
It’s hard to go shopping especially when there’s toy store around. My two kids will grab things they want and tear out until we buy the things they want. Sometime it’s hard to explain about how money works since they think all the adult has money to buy everything.
Karen8 Years Old
There are so many things that I want to buy. Often time, my parents say no to things that I want and since I don’t have money I just have to listen to my parents. I try to save money when my mom gives me dollar but it’s not enough for things that I want to buy.
Parents Tween
Goal : New ways of teaching money management to children ages 7-9. Design a product that will help foster responsible money management and spending.
Money Management Device
Solution : Designing a device for “tween” to assist in teaching the management of money.
Found : The skill of “money management” for the “tween” generation is not con-sidered a primary issue despite our prevailing consumer culture. There is a lack of educational tools.
Tween ResearchTween Culture Research
Finding problems- what’s missing?
Giving allowance is a good way to teach kids how to manage money.
Tween Culture
Tween girls are more interested in shopping than tween boys. Age 7-9, kids know basic math so they know what they can buy with the amount that they have. At this age, tween girls want many things since they’ve become interested in things related to aesthetics. At the same time, they don’t have money to buy things they want.
Why Tween girls?
Giving allowance is a good way to teach kids how to manage money.
Teaching the value of money is crucial to many parents but even more so to children. Many children do not understand the concept of money management. When those same kids hit early adult years, they are lost.
Giving your child an allowance is a good way to teach them how to manage money. Teaching money management to kids is an essential component of daily life to assure that your child is ready for the financial world that they will soon face.
Tween ResearchUser Research
Finding
Most tweens know how to calculate prices and how much money they have.
Joshua : 9 Years Old
“I only put coins in my piggy bank”
No allowanceGets $2.00 if he read
He has wallet which he doesn’t carry around.
Katie: 9 Years Old
“I don’t like doing homework but it makes me smart!”
Her mom gives the money when-ever she asked her but maximum is $5.00
Faith: 8 Years Old
“My mom save my money for me”
Sometime she gets money from playing with her brother.
Trip to 7eleven
Event research that I design
Most tweens know how to calculate prices and how much money they have.
Teacher promised them that she will buy snacks for them..
Each person went to the section and picked something they liked.
Price Range of things Kid bought:$1~ $5
Faith had extra $2 for herself so she wanted to get more things with her own money.
Summary:The child who had no money followed the instructions of the teacher .There were no complaints toward what the teacher had promised and proposed. However, Faith who had extra money believed that she had the ability with buy more products with the extra money she had
Found:Kids at that age know how much they have and what they can buy with amount they have.
Scenario
Tween ResearchUser Research
Finding problems- what’s missing?
Design a device that will teach the value of the money.
Summary:Most tween girls came with their parents. Tween girls had toys that were interested in buying, however, their parents prevented them from purchasing further products.
Found:Kids have money with them but most of time they still need permission from their parents regarding their purchases.
Observation research on local Target
Design a device that will teach the value of the money.
Found:Kids have money with them but most of time they still need permission from their parents regarding their purchases.
Opportunities
One of the greatest gifts parents can give their child is the knowledge of how to earn, budget and manage the finances.
IdeationIdeation on Function & Shape
Ideations on shape, different materials, how to interact with the device and how it’s going to charge.
IdeationIdeation on Function & Shape
Ideations on Kinetic powered device.
Ideations on Kinetic powered device.
IdeationIdeation on Function & Shape
Butterfly shape, so it will look like jewelryWhen tween girls are wearing as necklace
IdeationIdeation on Function & Shape
Simple shape with interactive functionTo give more fun experience with kid
3-D ModelingSolidworks Model
Butterfly-shaped device
Kid can bend the handle to select the choice. Flash light on the bottom of the device so kid can use it as flashlight.Batteries are required.
Bee-shaped device
Easy to manufacture for the company. Simple shape with different kinetic system. Turn wheels for power & pull to take pictures. No batteries are required.
Firefly-shaped device
Simple shape with simple kinetic system. No batteries are required. Curved sides for easy grip for kid.
Pullto take picture
SpinSpin
LightCamera
Kinetic Device will give more interaction
Spin to activate the device (power on)Pull to take pictures (it can take random pictures)Touch Screen
Blob ScenarioHow It works
$15
Saving
$15
$152 weeks later...
New device for kid.. Mom showing how it works..
It alert! When I get allowance from parent.
7
Balance : $ 5.00
3.25.09
House chores to get more allowance
$14. 52
You have $14. 52
Balance : $ 6.00
Kid does house chores to earn money. Device alert when
there’s enough money for toy
$15
Saving
$2
You need$13 more!
I finallyget a DOLL!!!
When kid go to store..... They will find something they like. With device kid can put the price and device will figure out how much they need to save to buy the toy.
Balance : $ 2.00
$ $ $$$ $$ $
$ $
How much do you want to save?
10
1
$ 3 .00
$ $
You need $11. 52
Colored money will show how much kid need...
Balance : $ 2.00
$14. 52
Balance : $ 6.00
Device alert when there’s enough money for toy
Coupon to purchase the toy
Dad or mom transfer money to kid’s device through online bank account
It will alert the device and kid will start to learn the value of the money.
StoryboardHow It works
Story about Jenny with “ello”
Jenny is 8 Years old and there are so many things she wants to buy....
Parents worried, and decided to get “ello” for Jenny.
Jenny was happy with this new device because it was very cute.
Jenny took pictures of things that she liked.
As she click the cart icon she could organize the things she wants to buy.
Jenny does house chores to receive money from dad and mom so she can buy thing that she wanted.
4
$10.42
When Jenny went to store she found many things that she like.
Jenny decided to try her new “ello” that she received.
Jenny had to turn the wheel to start the “ello”
When Jenny have saved enough money to buy the thing she want, Jenny click on the flower icon to send e-mail.
The coupon sent to the e-mail and Jenny can print them out.
Jenny can use her coupon to buy the thing she wanted. And Jenny is happy....
4
$10.42
elloExperience, is a learning tool for kids. “ello” allows them experience how money works in the world.
New Piggy Bank for kids
Etikit is kid’s tableware that teaches kids basic table manners so families can enjoy their meal time together.
Etikit is kid’s tableware that teaches kids basic table manners so families can enjoy their meal time together.
ApproachProject Brief
Goal : Design tableware that can fulfill an unmeet need.
There are kids who don’t behave, so it’s hard for families to eat together without mom or dad’s food getting cold. Kids get distracted easily especially during mealtimes. It’s important for kids to learn how to behave during mealtime.
Because you don’t want them to be like this...
How do you teach your kids to be polite and well behaved at the dinner table?
Do you have to sit with them and teach them every steps? Or Do you let them do whatever they want?
ResearchObservation on kid’s behavior
Finding problems
Family eats together, however either mom or dad needs to take care of the kid first.
Troy1 1/2 years oldNot a big eaterWould rather play with his food than eat it.
What Parent Say:
-Troy gets bored while eating his meal, he always plays with his food-He gets messy after finishing the his meal-He gets no bowl or plate because he usually drops them-His parents need to watch him while he is eating
What Troy Does:
-He can use his spoon and fork but he likes using his hand because he can play with his food.-He likes to play with anything that’s on the tray-It is easier for him to use his hand rather than a fork to eat. -Troy likes to play with his food, his cup, and his fork rather than using them to eat.
Family eats together, however either mom or dad needs to take care of the kid first.
What Parent Say:
-Troy gets bored while eating his meal, he always plays with his food-He gets messy after finishing the his meal-He gets no bowl or plate because he usually drops them-His parents need to watch him while he is eating
What Troy Does:
-He can use his spoon and fork but he likes using his hand because he can play with his food.-He likes to play with anything that’s on the tray-It is easier for him to use his hand rather than a fork to eat. -Troy likes to play with his food, his cup, and his fork rather than using them to eat.
Cole4 years oldNot a big eaterNeeds help finishing his meal
What Parent Say:
-Cole gets bored while eating food -They want Cole to think that eating is more a learning game, or something that challenges him.-Bought him a set of tableware with characters he likes, but after 2-3 meals he doesn’t really care about it anymore.
What Cole Does:
-Cole brings a toy to the table-Cole gets bored while eating his food which he doesn’t like, so he starts to play with peas on the table.-He has a wide open cup he uses, but his parents place it away from his arm.
ResearchObservation on kid’s behavior
Finding problems
Preschool kids: 3-5 years old
Dinner Time
14 kids sit on the bench table with their friends. Each kid get their own tray, plate, cup and fork.
Kid’s behaviors:
-Very loud since they sat with their friends together.-They follow their teachr’s rules.-Kids wait for their teacher to serve the food or things they need.-Since their chairs don’t have back support, kids tend to move around a lot and end up spilling water or dropping utensils on the food.-They use their hands to eat food and kids use their clothes to wipe their hands or mouths.-Each kid throw away their own plate and cups.
Teachers:
-They don’t eat together, they watch kids and they provide for the kids’ needs.-After kids are done eating, the teacher cleans the table (wiping the table or picking up the food)
Kids Klub (Camera was not allowed)
Table wares: -Paper plates, cups and plastic forks (one time use)
Teachers:
-They don’t eat together, they watch kids and they provide for the kids’ needs.-After kids are done eating, the teacher cleans the table (wiping the table or picking up the food)
Findings...
Engaging kids at mealtime can be a challenge. Either mom, dad or an adult need to be there to finish their meal. It’s hard for families to go to a nice restaurant for a pleasant dinner.
Starting from age 2 up, kids like to follow what their parents are doing. Kids “wannabe like adults.”
Design Criteria
Design kid’s tableware that can teach basic table manners. Design needs to be similar to the adult’s so that they feel like they are one of them, yet with colors to give sense of a playful feeling. Design needs to be formal and not too playful so that kid won’t think that meal time is play time.
+Simple tray Basic etiquette
Brand for the productAbout brand and their products
About Boon Inc.
We are driven by a strong desire to create contemporary products that help simplify parents’ lives while retaining their personal style. Our team creates quality designs that are innovative, stylish, and fun.
Catch bowl, it help first-timer eaters control little spills Interlocking toddler-sized plate
and bowls
Ergonomic hand grip for kid’s small hand.
Ergonomic design has no sharp edges and the handles are designed with soft, comfortable grip
Sphere-shaped snake container, rigid form protects snacks from crushing.
Sketching ideations focused on the interaction between kids and the tableware.
IdeationsSketching ideas
Sketching ideations focused on the interaction between kids and the tableware.
IdeationsIdeations with criteria
3-D mock-ups to find the scale.
Ideations and Mock-upsSketches to physical mock-up
3-D mock-ups to find the scale.
3-D Mock-ups
No handle/ need to fit inside of dishwasher
Need to be straight
Form need to be more simple for storage
Corner needs to be round for safety
IdeationsIdeations on silverware and cup
Simple with color accent, can be use separately
Simple with color accent, can be use separately
IdeationsSketches of dishes, tray shape and handle
Washable and flexible
3-D Mock-upsPhysical mock-ups to find the scale
3-D Mock-up Models
Laser-cut of formActual cup and dish
Problems-Narrow space on top, the dish is covering the desert spoon and the fork-Needs to be smaller, it’s hard for kids to reach the cup.
Round edges and lip on the tray to contain spills
Simple color indication
Etikit brochure
Edges are round so it’s easy to clean
3-D Mock-up Models
Vacuum formed styrene for the trayLaser-cut wood for silverwareActual plate and bowl with lip on the edgeActual cup
Final Direction-Need to be simple for easy cleaning and storage
Final DirectionFinal direction for 3-D modeling
Simple shape for storage and for cleaning the table wares
Different size of circle
Radius for safety
Simple shape easy to clean
Straight edge so it can be place on any table
How Etikit is use?Environment & Storyboard
1. Peter, 4 years old. Peter’s family went to the restaurant for a nice family dinner.2. Because of Peter’s bad behavior, people complained. 3. Since so many people complained, the waiter came to Peter’s parent to make Peter behave.4. The next day, Mom went to the Boon store to get a new bowl for Peter.5. But, Boon had new a product called “Etikit,” which mom thought was perfect for Peter.6. She sat with Peter and showed him how to use the Etikit. 7. Through an explanation and learning, Peter became a polite kid. 8. Peter’s family is now happy that everyone can enjoy their meal together.
Etikit Explored render with Menu
User : Pre-Schooler Age: 3-6 years
I AM STILL EATING BIG “V” SHAPE
I AMDONE EATING ON THE RIGHT SIDE
NAPKIN
SIDE DISHES(Bread, Salad, Dessert, etc)
MAIN DISH
CUP
DESSERT SPOON & FOLK
When You Ask..
Say.. “May I Please....”
TO BE A “POLITE KID”
Say...”Thank You “ AfterYou Get What You Need
When You Are Done with Meal
Ask If You Can Be “Excuse”
THANK FOR THE MEAL
FOLKALWAYSON LEFTSIDE
KNIFEALWAYSON RIGHTSIDE
SPOON
LEFT HAND RIGHT HAND
How to use Etikit & How to be a polite kid
Thank You
Thank You [email protected] Lim