EUROPE

edizon-innovation.com

PROGRAM 2020

UNCOVER WHAT YOUR CUSTOMERS

REALLY WANT&

CREATE GROWTHSTRATEGIES

Our mission is to increase and convey knowledge on the Jobs-to-be-Done (JTBD) theory and the Outcome-Driven Innovation® (ODI) process, to empower innovators in creating valuable solutions that people love. The mission can be broken down into four specific "jobs":

/ Convey knowledge on customer-centric innovation with JTBD+ODI through blogs, trainings and publications

/ Facilitate a cross-industry community of innovators on customer-centric innovation with JTBD+ODI through online and personal networking channels

/ Appreciate achievements in JTBD+ODI knowledge transfer through certificates

/ Increase knowledge on customer-centric innovation with JTBD+ODI through research with Tony Ulwick and scientists

The JTBD Europe Award is conferred by the JTBD Institute Europe anually. The winners will be announced at the JTBD Summit Europe in Vienna.

Jobs-to-be-Done with ODI delivers customer-centric growth strategies for the following topics:

/ Innovation Strategy / Product Strategy / Market Strategy / New Business Strategy / Digitalization Strategy / Customer-Experience Strategy / Application Strategy

Get your JTBD+ODI Certificate.

Webinar

Sprint

Summit

Master Class

Best Practice Class

Level 1 Certificate JTBD+ODI

Level 2 Certificate JTBD+ODI

Level 3 Certificate JTBD+ODI

JTBD WEBINAR (German) Jobs-to-be-Done with ODI

May 06, 2020 – 1 hour

JTBD SPRINT Jobs-to-be-Done with ODI

Frankfurt, Germany

Feb 26, 2020 – 3 hours

2nd JTBD SUMMIT EUROPE Level 1 Certificate – JTBD+ODI

Vienna, Austria

Mar 25 – 26, 2020 – 1 ½ days

2nd JTBD MASTER CLASSLevel 2 Certificate –JTBD+ODI

Vienna, Austria

Jun 18, 2020 – 1 day

JTBD WEBINAR (English) Jobs-to-be-Done with ODI

Aug 26, 2020 – 1 hour

JTBD SPRINT Jobs-to-be-Done with ODI

Zurich, Switzerland

Sept 16, 2020 – 3 hours

2nd JTBD BEST PRACTICE CLASS Level 3 Certificate – JTBD+ODI

Roche Diabetes Care,

Switzerland/Germany (tba)

Oct 21 – 22, 2020 – 2 days

JTBD WEBINAR (English) Jobs-to-be-Done with ODI

Jan 29, 2020 – 1 hour

powered by Edizon Innovation GmbH www.edizon-innovation.com

JTBD Webinar

Get an online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® frame-work and its latest developments, while drinking your morning-coffee, in a 1-hour webinar.

The webinar will be held by an Edizon Managing Partner or Innovation Strategist.

We offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.

JTBD WEBINAR (English) Jobs-to-be-Done with ODI

Jan 29, 2020 – 1 hour

JTBD WEBINAR (German) Jobs-to-be-Done with ODI

May 06, 2020 – 1 hour

Free attendance

JTBD WEBINAR (English) Jobs-to-be-Done with ODI

Aug 26, 2020 – 1 hour

INTRODUCTION

JTBD Sprint

Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments in a 3-hour workshop.

The workshop will be held by an Edizon Managing Partner or Innovation Strategist.

Apply learnings on real innovation tasks in your business, develop concrete ideas for your company’s products and services and learn from best practices and success stories of top innovators.

JTBD SPRINT Jobs-to-be-Done with ODI

Frankfurt, Germany

Feb 26, 2020 – 3 hours

JTBD SPRINT Jobs-to-be-Done with ODI

Zurich, Switzerland

Sept 16, 2020 – 3 hours

Free attendance

INTRODUCTION

2nd JTBD Summit Level 1 Certificate – JTBD+ODI

Vienna, Austria

Mar 25 – 26, 2020 – 1 ½ days

JTBD Summit

Get a new perspective on innovation with Jobs-to-be- Done and Outcome-Driven Innovation® in this 1 ½-day summit.

The summit keynotes will be held by Edizon, Strategyn, JTBD experts and corporate users.

Use the interactive format and discussions to connect with innovation executives from B2Band B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the "Level 1 Certificate JTBD+ODI".

1 ½-day ticket: EUR 1,390 Early bird ticket: EUR 970 (until Jan 25, 2020)

STRATEGY + NETWORKING

JTBD SUMMITEUROPE 2020

2nd

JTBD corporate users get 1 ticket free and 1 additional ticket when applying for the JTBD Europe Award.

APPLY NOW

for the JTBD Europe Award on jtbd-summit.com

www.jtbd-summit.com

©ThirtyFive

©ThirtyFive

JTBD Master Class

Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 1-day workshop. The focus will be on: "How to Define the Market" and "How to use the Data Model to Formulate a Winning Growth Strategy".

For each step, an Edizon Managing Partner or Innovation Strategist and a Partner from Strategyn will hold a theoretical lecture, followed by real-life examples. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. You will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Bring your own questions and innovation challenges!

Attendees will receive the "Level 2 Certificate JTBD+ODI".

2nd JTBD MASTER CLASSLevel 2 Certificate –JTBD+ODI

Vienna, Austria

Jun 18, 2020 – 1 day

1-day ticket: EUR 1,190Early bird ticket: EUR 830 (until April 18, 2020)

STRATEGY

2nd JTBD BEST PRACTICE CLASS Level 3 Certificate – JTBD+ODI

Roche Diabetes Care, Switzerland/Germany (tba)

Oct 21 – 22, 2020 – 2 days

JTBD Best Practice Class

Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Out-come-Driven Innovation® process in this 2-day workshop. The workshop will go through all ODI steps in detail and will be held at Roche, which has already executed ODI projects.

For each step, an Edizon Managing Partner or Innovation Strategist will hold a theoretical lecture, followed by real-life examples and example exercises. Marco de Polo, Global Head Strategic Insights & Open Innovation at Roche, will then share their experiences, learnings and best practices. Additionally, you will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Attendees will receive the "Level 3 Certificate JTBD+ODI".

2-day ticket: EUR 1,490Early bird ticket: EUR 1,040 (until Aug 21, 2020)

STRATEGY + APPLICATION

Sign up for the JTBD events online or write an email to info@edizon-innovation.com with your name, job title, company name and company address.

You can also find us on:

powered by Edizon Innovation GmbHConsultancy for Growth by info@edizon-innovation.comCustomer Centric Innovation www.edizon-innovation.com

All prices exclusive 20 % VAT.