Joxel Garcia, MD, MBA Commissioner Successful Strategies for Community Interventions and...
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![Page 1: Joxel Garcia, MD, MBA Commissioner Successful Strategies for Community Interventions and Sustainability.](https://reader036.fdocuments.net/reader036/viewer/2022062321/56649e115503460f94afdcde/html5/thumbnails/1.jpg)
Joxel Garcia, MD, MBAJoxel Garcia, MD, MBACommissionerCommissioner
www.state.ct.us/dphwww.state.ct.us/dph
Successful Strategies for Successful Strategies for Community Interventions and Community Interventions and
SustainabilitySustainability
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Economics of Public Health
Public Health is inextricably linked to economic vitality of our state
Without healthy people and communities, we can never hope to achieve economically & socially vibrant cities
Transportation, housing, economic and workforce development and other urban
development issues affect health status
of all Connecticut residents
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Connecticut’s ApproachBuilding Healthy Communities
Problem Impact
– Health Implications– Economic Implications– Social Implications
Solutions– Program– Regulations/Legislation– Partnerships
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Social Marketing Fundamentals
Elements of Social Marketing
Understand “Customer Needs” / Target Audience Social and demographic makeup Psychosocial features
Distribution Channels: Making the “Product” Available Promotion and utilizing mass media Interpersonal contact is essential
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Social Marketing “P’s”
Partnership - social and health issues are complex and require a team effort to create change
Policy - create an environment that supports change for the long run
Politics - political diplomacy with community organizations
Social Marketing Fundamentals
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Conserve Connecticut
Housing/Buildings Employment/Workforce
Development Transportation
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Housing/Buildings
Indoor Air Quality Asbestos Asthma Childhood and Adult Lead
Poisoning Prevention of Falls and Fall-Related
Injury in the Elderly
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Transportation
Motor Vehicle Crashes Emergency Medical Services
Transport Access to Healthcare Facilities
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Employment/Workforce Development
Healthcare Workforce Issues Health Careers Child Daycare Women, Infants and Children
Supplemental Nutrition Program
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Key Partners
Governor’s Office Legislature Local Health Labor Economic
Development Education US EPA OSHA MCO’s
Transportation Motor Vehicle Consumer
Protection Social Services Universities Healthcare
Institutions Associations
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Partnerships: Making It Happen
Faith based organizations Community action groups Health outreach committees Public service entities Educational institutions
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Urban Health Initiatives
“Door-to-Door” “House Calls” Creating opportunities to
bring public health to communities
Asthma Summit 2001
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Keeping Connecticut Keeping Connecticut HealthyHealthy
Joxel Garcia, MD, MBAJoxel Garcia, MD, MBA Commissioner Commissioner
www.state.ct.us/dphwww.state.ct.us/dph