JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management &...

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Transcript of JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management &...

Page 1: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics
Page 2: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics

Marketing ExecutionTreat Me Like a Person!

Page 3: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics

Matt DowdVP, Product Management

Ellie Mae

Travis Cameron Senior Director

America's Strategic Partnerships Tealium

Dave KohlerDirector, Lead Management &

Optimization Mutual of Omaha

Greg HolzwarthSenior Vice President of

Customer Analytics Umpqua Bank

Page 4: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics

Topics

1. What Influences Buyers

2. Connecting with New and Existing Consumer

3. How Technology can Help to Create a Better Customer

Experience •

Page 5: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics
Page 6: JourneySummit Marketing Execution - Jornaya · Tealium Dave Kohler Director, Lead Management & Optimization Mutual of Omaha Greg Holzwarth Senior Vice President of Customer Analytics

More likely to view personalized

offers as important vs unimportant

2.1X


1st Class Customer Experience Across All Your Data 2017 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1 1st Class Customer Experience Across All

1st Class Customer Experience Across All Your Data 2017 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1 1st Class Customer Experience Across All

Springwoods Village New Development Spring Stuebner ...springwoodsvillage.com/wp-content/uploads/2015/05/The-Market-at... · Springwoods Village Spring Stuebner & Holzwarth | Spring,

Springwoods Village New Development Spring Stuebner ...springwoodsvillage.com/wp-content/uploads/2015/05/The-Market-at... · Springwoods Village Spring Stuebner & Holzwarth | Spring,

Digital Velocity 2014: "Mamta's Top 3 Tealium Tips for Success"

Digital Velocity 2014: "Mamta's Top 3 Tealium Tips for Success"

Lindsay McEwan VP General Manager EMEA - Tealium

Lindsay McEwan VP General Manager EMEA - Tealium

Best Practices in Major-Life Purchase Lead Buying€¦ · Best Practices in Major-Life Purchase Lead Buying. Jornaya is taking a look at how consumers make major-life purchase (MLP)

Best Practices in Major-Life Purchase Lead Buying€¦ · Best Practices in Major-Life Purchase Lead Buying. Jornaya is taking a look at how consumers make major-life purchase (MLP)

"Mobile Deployments Demystified" - Luxottica + Tealium, Digital Velocity 2015

"Mobile Deployments Demystified" - Luxottica + Tealium, Digital Velocity 2015

: STAR–Moser, Holzwarth ... - Die Bändestar.huterundroth.at/fileadmin/.../pdf/666_medien.pdf · 1 Die Mediennutzung von Studierenden 2 Studieren heißt, mit Informationen umgehen

: STAR–Moser, Holzwarth ... - Die Bändestar.huterundroth.at/fileadmin/.../pdf/666_medien.pdf · 1 Die Mediennutzung von Studierenden 2 Studieren heißt, mit Informationen umgehen

Jornaya Overview

Jornaya Overview

DSD-INT 2016 Untrim^2 and D-Water Quality for estuarine biogeochemical modeling - Holzwarth

DSD-INT 2016 Untrim^2 and D-Water Quality for estuarine biogeochemical modeling - Holzwarth

Tealium iQ - Bronto AppCenter tag management Tealium iQ lets digital marketers easily manage tagging requirements without requiring ongoing assistance from IT resources.

Tealium iQ - Bronto AppCenter tag management Tealium iQ lets digital marketers easily manage tagging requirements without requiring ongoing assistance from IT resources.

First Principles Modeling of Electrolye Materials in All ...users.wfu.edu/natalie/presentations/Holzwarth_CSP2014.pdfin All-Solid-State Batteries * N. A. W. Holzwarth** Department

First Principles Modeling of Electrolye Materials in All ...users.wfu.edu/natalie/presentations/Holzwarth_CSP2014.pdfin All-Solid-State Batteries * N. A. W. Holzwarth** Department

DV 2016: The Top 10 - Tealium AudienceStream Use Cases

DV 2016: The Top 10 - Tealium AudienceStream Use Cases

Designing Streets for safety, accessibility, and comfort in · Designing Streets for safety, accessibility, and comfort in African cities Stefanie Holzwarth stefanie.holzwarth@un.org

Designing Streets for safety, accessibility, and comfort in · Designing Streets for safety, accessibility, and comfort in African cities Stefanie Holzwarth [email protected]

CAKE Investors August 2017 - accelerize.comaccelerize.com/wp-content/uploads/2017/08/CAKE-Investors_August...using Tealium. [Tealium] Validate emails collected through CAKE using Briteverify

CAKE Investors August 2017 - accelerize.comaccelerize.com/wp-content/uploads/2017/08/CAKE-Investors_August...using Tealium. [Tealium] Validate emails collected through CAKE using Briteverify

"How to Create a Practical and Profitable Personalization Strategy" - Brooks Bell, Maxymiser, Tealium

"How to Create a Practical and Profitable Personalization Strategy" - Brooks Bell, Maxymiser, Tealium

"Top Tips for Maximizing Tealium iQ" - First Data + WAD, Digital Velocity 2015

"Top Tips for Maximizing Tealium iQ" - First Data + WAD, Digital Velocity 2015

Emanuel “Brownie” - Batesville...Emanuel “Brownie” Holzwarth Jr. was born on October 11, 1928, on the family farm near Mound City, SD, to Emanuel and Katherine (Stadel) Holzwarth.

Emanuel “Brownie” - Batesville...Emanuel “Brownie” Holzwarth Jr. was born on October 11, 1928, on the family farm near Mound City, SD, to Emanuel and Katherine (Stadel) Holzwarth.

Digital Velocity 2014: "Rolling Tealium Out Across a Global Organization"

Digital Velocity 2014: "Rolling Tealium Out Across a Global Organization"

Einführung Szenengraphen Bestandteile Eingabe JOGL LWJGL Beispiele ARDOR3D Games 04/23/12Ardor 3D – Holzwarth/Kau 2.

Einführung Szenengraphen Bestandteile Eingabe JOGL LWJGL Beispiele ARDOR3D Games 04/23/12Ardor 3D – Holzwarth/Kau 2.

Tealium Technical Implementation Guide 4.39...Tealium Tools Tealium offers a powerful extension for the Chrome browser called Tealium Tools. This extension exposes a variety of essential

Tealium Technical Implementation Guide 4.39...Tealium Tools Tealium offers a powerful extension for the Chrome browser called Tealium Tools. This extension exposes a variety of essential