Zsofia Budai Acting PAO U.S. Consulate Yekaterinburg

Introduction

“We are in the middle of some kind of

industrial revolution in the media.” Tina Brown

Georgetown Hoya Moscow Times

U.S. Embassy Moscow moscow.usembassy.gov

U.S. Consulate Yekaterinburg yekaterinburg.usconsulate.gov

On Facebook facebook.com/yekaterinburg.usconsulate

On Twitter twitter.com/usconsulyekat

Wikipedia: “Social media is a term used to describe the type of media that is

based on conversation and interaction between people online. Social media are

media designed to be disseminated through social interaction, using highly

accessible and scalable publishing techniques.”

What is Social Media?

United States

Total Facebook Users: 157348340

Position in the list:1

Penetration of population: 50.72%

Russia

Total Facebook Users: 5629400

Position in the list: 29

Penetration of population: 4.04%

Source: socialbakers.com

Facebook by the Numbers

Web 1.0 vs. Web 2.0

Web Traffic on Social Networking Sites

Modern Journalist

Citizen Journalism in Traditional Media

The New York Times Model

Source: http://erickschonfeld.com/2012/04/19/is-the-nyt-paywall-working/

QUESTIONS?

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