Journalism 2001: Reporting and Writing Week One September 10, 2007.
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Transcript of Journalism 2001: Reporting and Writing Week One September 10, 2007.
Journalism 2001:Journalism 2001:Reporting and WritingReporting and Writing
Week OneWeek One
September 10, 2007September 10, 2007
AnnouncementsAnnouncements
Attendance!Attendance! Name cardsName cards Composition prerequisiteComposition prerequisite
– Comp 1120Comp 1120 If drop any classes, 100% tuition If drop any classes, 100% tuition
refund if dropped by September 11refund if dropped by September 11– Drops to 75%Drops to 75%
IntroductionsIntroductions Instructor: Lucy KragnessInstructor: Lucy Kragness
– University of Minnesota Duluth ExperienceUniversity of Minnesota Duluth Experience 3/96 to present: Executive Assistant to the Chancellor3/96 to present: Executive Assistant to the Chancellor 1/05 to present: Jour 2001 instructor1/05 to present: Jour 2001 instructor 10/90 to 3/96: Alumni Director, University Relations10/90 to 3/96: Alumni Director, University Relations 8/90 to 10/90: Acting Director, Alumni and Media 8/90 to 10/90: Acting Director, Alumni and Media
RelationsRelations 11/84 to 10/90: Publications Director, Alumni and Media 11/84 to 10/90: Publications Director, Alumni and Media
RelationsRelations 3/89 to 5/94: Taught Publications Editing, a three-credit 3/89 to 5/94: Taught Publications Editing, a three-credit
spring quarter journalism coursespring quarter journalism course 6/85 to 6/90: Volunteer editorial adviser, Statesman 6/85 to 6/90: Volunteer editorial adviser, Statesman
student newspaperstudent newspaper
– Freelance Experience:Freelance Experience: 7/86 to present: Freelance writer, photographer for 7/86 to present: Freelance writer, photographer for
several regional and national publicationsseveral regional and national publications
– Newspaper Experience:Newspaper Experience: 9/83 to 9/84: One-person bureau in Sheridan, Wyo., 9/83 to 9/84: One-person bureau in Sheridan, Wyo.,
for the Billings Gazette in Billings, Mont.for the Billings Gazette in Billings, Mont. 3/81 to 9/83: Assistant state editor at the Billings 3/81 to 9/83: Assistant state editor at the Billings
Gazette in Billings, Mont.Gazette in Billings, Mont. 3/80 to 3/81: Managing editor of the Williston Daily 3/80 to 3/81: Managing editor of the Williston Daily
Herald, Plains Reporter (weekly) and the Williston Herald, Plains Reporter (weekly) and the Williston Basin Reporter (bi-weekly), all in Williston, N.D.Basin Reporter (bi-weekly), all in Williston, N.D.
11/79 to 3/80: Assistant managing editor/Sunday 11/79 to 3/80: Assistant managing editor/Sunday editor at the Williston Daily Heraldeditor at the Williston Daily Herald
6/79 to 11/79: Reporter, business editor at the 6/79 to 11/79: Reporter, business editor at the Williston Daily HeraldWilliston Daily Herald
11/78 to 6/79: Assistant editor at the Northeaster 11/78 to 6/79: Assistant editor at the Northeaster newspaper in Minneapolis.newspaper in Minneapolis.
– Education:Education: Master of Education in Educational Computing and Master of Education in Educational Computing and
Technology, University of Minnesota Duluth, 2001. Technology, University of Minnesota Duluth, 2001. Bachelor of Arts in Journalism, University of Bachelor of Arts in Journalism, University of
Minnesota Minneapolis, 1979.Minnesota Minneapolis, 1979.– Personal:Personal:
Married, two grown stepchildren, grandma!Married, two grown stepchildren, grandma!
TextsTexts
News Writing and Reporting for News Writing and Reporting for Today’s Media, Itule & Anderson (7Today’s Media, Itule & Anderson (7thth Edition)Edition)
Associated Press StylebookAssociated Press Stylebook
Student ResponsibilitiesStudent Responsibilities Mandatory attendanceMandatory attendance
– Please arrive on timePlease arrive on time– Turn off cell phonesTurn off cell phones– Avoid surfing the Internet!Avoid surfing the Internet!– Respect classmates/instructorRespect classmates/instructor
Weekly writing/editing assignmentsWeekly writing/editing assignments In-class assignmentsIn-class assignments Class participationClass participation Snowy? Call UMD snow hotline: 726-SNOWSnowy? Call UMD snow hotline: 726-SNOW Current event quizzesCurrent event quizzes Bring fully charged laptop to class each Bring fully charged laptop to class each
weekweek
Daily reading of the Duluth News-TribuneDaily reading of the Duluth News-Tribune Front page, opinion, local news, sportsFront page, opinion, local news, sports
Weekly reading of the Weekly reading of the StatesmanStatesman Daily viewing of a local news programDaily viewing of a local news program
– WDIO-TV: Channel 10 (Charter Channel 13)WDIO-TV: Channel 10 (Charter Channel 13) ABC affiliateABC affiliate
– KDLH-TV : Channel 3 (Charter Channel 4)KDLH-TV : Channel 3 (Charter Channel 4) CBS AffiliateCBS Affiliate
– KBJR-TV: Channel 6 (Charter Channel 5)KBJR-TV: Channel 6 (Charter Channel 5) NBC AffiliateNBC Affiliate
– KQDS Channel 21KQDS Channel 21What’s the connection between KDLH/KBJR?What’s the connection between KDLH/KBJR?What’s the connection between KQDS 21 and the What’s the connection between KQDS 21 and the
Duluth News-Tribune?Duluth News-Tribune?
There is a primary election There is a primary election tomorrow in Duluth.tomorrow in Duluth.
True
False
0%0%
1.1. TrueTrue
2.2. FalseFalse
How many candidates are How many candidates are running for mayor in the running for mayor in the
primary?primary?
2 7 11
0% 0%0%
1.1. 22
2.2. 77
3.3. 1111
How many candidates for mayor How many candidates for mayor will advance to the general will advance to the general
election?election?
2 4 6
0% 0%0%
1.1. 22
2.2. 44
3.3. 66
Who is the current mayor of Who is the current mayor of Duluth?Duluth?
Herb
Bergs
on
Gary
Doty
John
Fed
o
0% 0%0%
1.1. Herb BergsonHerb Bergson
2.2. Gary DotyGary Doty
3.3. John FedoJohn Fedo
Is Mayor Bergson seekingIs Mayor Bergson seeking re-election in the primary? re-election in the primary?
Yes No
0%0%
1.1. YesYes
2.2. NoNo
The Vikings and Packers opened up The Vikings and Packers opened up their season on Sunday. How did the their season on Sunday. How did the
teams do?teams do?
Both
lost
Packe
rs w
on, Vik
ings
...
Both
won
0% 0%0%
1.1. Both lostBoth lost
2.2. Packers won, Packers won, Vikings lostVikings lost
3.3. Both wonBoth won
GradingGrading
Major writing assignments: 28%Major writing assignments: 28% In-class assignments: 26%In-class assignments: 26%
– Lowest assignment droppedLowest assignment dropped Weekly assignments: 24%Weekly assignments: 24%
– Lowest assignment droppedLowest assignment dropped Class participation: 14%Class participation: 14% Final project: 3%Final project: 3% Story pitches: 5%Story pitches: 5% Egradebook:Egradebook:
– http://www.d.umn.edu/egradebookhttp://www.d.umn.edu/egradebook
Extra CreditExtra Credit
Article published: 10 pointsArticle published: 10 points– Need prior approvalNeed prior approval
Letter to the Editor published: 10 pointsLetter to the Editor published: 10 points– Duluth News-TribuneDuluth News-Tribune– Minneapolis Star-TribuneMinneapolis Star-Tribune– St. Paul Pioneer PressSt. Paul Pioneer Press
Media tours: 10 pointsMedia tours: 10 points Other: ArrangedOther: Arranged
Final Project: PortfolioFinal Project: Portfolio
Store academic information on your Store academic information on your Electronic Portfolio. Each student has Electronic Portfolio. Each student has 100 mb of storage.100 mb of storage.– Access Electronic Portfolio at: Access Electronic Portfolio at:
https://portfolio.umn.edu/portfolio/index.https://portfolio.umn.edu/portfolio/index.jspjsp
Late assignmentsLate assignments
Journalism definition:Journalism definition:– The collection and editing of news for The collection and editing of news for
presentation through the mediapresentation through the media Old news = no news:Old news = no news:
– No late assignments!No late assignments!
InternshipsInternships
Internships key to journalism Internships key to journalism positionspositions
Marty Sozansky, Department of Marty Sozansky, Department of Composition, coordinates internshipsComposition, coordinates internships
Student Academic Integrity Student Academic Integrity PolicyPolicy
UMD is committed to providing UMD is committed to providing students every possible opportunity students every possible opportunity to grow in mind and spirit. This to grow in mind and spirit. This pledge can only be redeemed in an pledge can only be redeemed in an environment of trust, honesty and environment of trust, honesty and fairness. As a result, academic fairness. As a result, academic dishonesty is regarded as a serious dishonesty is regarded as a serious offense by all members of the offense by all members of the academic community.academic community.
Student Conduct CodeStudent Conduct Code
Students are expected to follow the Students are expected to follow the Univesity’s Student Conduct CodeUnivesity’s Student Conduct Code
Disruptive classroom behavior that Disruptive classroom behavior that substantially or repeatedly interrupts substantially or repeatedly interrupts either the instructor’s ability to teach, or either the instructor’s ability to teach, or student learning, is prohibited.student learning, is prohibited.
Disruptive behavior includes ringing cell Disruptive behavior includes ringing cell phones, text-messaging, watching videos, phones, text-messaging, watching videos, playing computer games, surfing the playing computer games, surfing the Internet, doing email.Internet, doing email.
Students with DisabilitiesStudents with Disabilities
Individuals who have any disability, Individuals who have any disability, either permanent or temporary, that either permanent or temporary, that might affect their ability to perform might affect their ability to perform in this class are encouraged to in this class are encouraged to inform the instructor at the start of inform the instructor at the start of the semester. Adaptation of the semester. Adaptation of methods, materials, or testing may methods, materials, or testing may be made as required to provide for be made as required to provide for equitable participation.equitable participation.
How will the class work?How will the class work? Weekly reading assignmentsWeekly reading assignments In-class assignmentsIn-class assignments Weekly out-of-class assignmentsWeekly out-of-class assignments Major reporting assignmentsMajor reporting assignments Current event quizzesCurrent event quizzes
– A journalist must follow the news!A journalist must follow the news!
All assignments need to be completed in All assignments need to be completed in Microsoft Word, saved as a Rich Text Microsoft Word, saved as a Rich Text Format (rtf) file and sent as an attachment Format (rtf) file and sent as an attachment to: [email protected]: [email protected]
Questions about syllabus?Questions about syllabus?
Syllabus, assignments, lectures at:Syllabus, assignments, lectures at:http://www.d.umn.edu/~lkragneshttp://www.d.umn.edu/~lkragnes
Let’s practiceLet’s practice Connect to UMD Wireless AccessConnect to UMD Wireless Access
– http://www.d.umn.edu/itss/computing/wireless/http://www.d.umn.edu/itss/computing/wireless/ Microsoft Word available almost free to all Microsoft Word available almost free to all
students:students:– http://www.d.umn.edu/itss/software/http://www.d.umn.edu/itss/software/
Open Microsoft WordOpen Microsoft Word Open blank fileOpen blank file Type: testingType: testing Under save as, go to Rich Text FormatUnder save as, go to Rich Text Format Save file to desktop as: Class testSave file to desktop as: Class test
Open Mail ProgramOpen Mail Program New messageNew message Send to this address: [email protected] to this address: [email protected] Copy yourself: Add cc:Copy yourself: Add cc: Attach fileAttach file Send!Send!
““It's impossible to teach anyone to It's impossible to teach anyone to be a journalist because most of the be a journalist because most of the skills necessary to be a good skills necessary to be a good journalist — an insatiable curiosity, journalist — an insatiable curiosity, a tenacity for the truth and a love of a tenacity for the truth and a love of words — must be developed within. words — must be developed within. Those of us who have chosen to Those of us who have chosen to teach journalism don't really teach, teach journalism don't really teach, we merely light the way.”we merely light the way.”
— — Prof. Malcolm Gibson, College Program Guide, Prof. Malcolm Gibson, College Program Guide, published by The New York Times Co. published by The New York Times Co.
Chapter 1: Today’s MediaChapter 1: Today’s Media
Remembering 9/11Remembering 9/11– Moment of silenceMoment of silence
Where were you on 9/11?Where were you on 9/11? How did you hear the news?How did you hear the news? News events help define generationsNews events help define generations
Chapter 1: Today’s MediaChapter 1: Today’s Media
Text focuses on print reporters:Text focuses on print reporters:– Jim Heffernan, former opinion editor, Jim Heffernan, former opinion editor,
Duluth News-TribuneDuluth News-Tribune– Tim Franklin, Minnesota Flyer magazine Tim Franklin, Minnesota Flyer magazine
(former Statesman editor, editor/reporter (former Statesman editor, editor/reporter in Cloquet, Grand Marais, Duluth)in Cloquet, Grand Marais, Duluth)
– Tom Wilkowske, former Wave editor, Tom Wilkowske, former Wave editor, Duluth News-TribuneDuluth News-Tribune
Journalism skills helped these UMD Journalism skills helped these UMD grads:grads:– TV news reportersTV news reporters
Dennis Anderson, anchor for WDIO-TVDennis Anderson, anchor for WDIO-TV Amy Rutledge, former anchor for KDLH-TV; Amy Rutledge, former anchor for KDLH-TV;
Westmoreland Flint representative; new anchor for KQDS Westmoreland Flint representative; new anchor for KQDS Channel 21Channel 21
Kyle Underwood, WDIO-TVKyle Underwood, WDIO-TV– Public relationsPublic relations
Susan Latto, UMD Public Relations DirectorSusan Latto, UMD Public Relations Director– Sports InformationSports Information
Bob Nygaard, UMD Sports Information DirectorBob Nygaard, UMD Sports Information Director– Grant writers/non-profit organizationsGrant writers/non-profit organizations
Cindy Finch, Woodland HillsCindy Finch, Woodland Hills– Publication editorsPublication editors
Cheryl Reitan, UMD Publications DirectorCheryl Reitan, UMD Publications Director– AdvertisingAdvertising
John Hyduke, Westmoreland FlintJohn Hyduke, Westmoreland Flint– Government relationsGovernment relations
Julene Boe, City of DuluthJulene Boe, City of Duluth Jess Myers, Minnesota Senate Office/former Hockey NewsJess Myers, Minnesota Senate Office/former Hockey News
Newspaper industry Newspaper industry shrinkingshrinking
1,745 U.S. daily newspapers in 19801,745 U.S. daily newspapers in 1980 1,457 U.S. daily newspapers in 20021,457 U.S. daily newspapers in 2002 In 1970: 78 percent of adults read a In 1970: 78 percent of adults read a
newspaper dailynewspaper daily In 2002: 58 percent of men and 53 In 2002: 58 percent of men and 53
percent of women read a daily percent of women read a daily newspapernewspaper– Biggest drop in readers 34 and youngerBiggest drop in readers 34 and younger
Newspaper industry not Newspaper industry not deaddead
One of the most profitable U.S. industriesOne of the most profitable U.S. industries– Captures huge share of U.S. advertising dollar*Captures huge share of U.S. advertising dollar*
Direct Mail: 19.4 percentDirect Mail: 19.4 percent Daily Newspapers: 18.6 percentDaily Newspapers: 18.6 percent Broadcast television: 17.8 percentBroadcast television: 17.8 percent Radio: 8 percentRadio: 8 percent Cable television: 6.9 percentCable television: 6.9 percent All other 29.3 percentAll other 29.3 percent
– All media face challengesAll media face challenges
* Source: McCann-Erickson Inc., Newspaper Association of America (News * Source: McCann-Erickson Inc., Newspaper Association of America (News Reporting and Writing, The Missouri Group)Reporting and Writing, The Missouri Group)
Multimedia OrganizationsMultimedia Organizations
Time WarnerTime Warner– Began with Time magazineBegan with Time magazine
Walt Disney CompanyWalt Disney Company– Walt Disney StudiosWalt Disney Studios– Walt Disney amusement parksWalt Disney amusement parks– ABC television networkABC television network– Several local radio and television stationsSeveral local radio and television stations– ESPN and its magazineESPN and its magazine– The Disney StoreThe Disney Store– The Disney ChannelThe Disney Channel
Microsoft NetworkMicrosoft Network– Recruited from newspapers, broadcast Recruited from newspapers, broadcast
stationsstations
““The New Old Journalism”The New Old Journalism”
Article by Adam L. PennenbergArticle by Adam L. Pennenberg– Journalism professor at New York Journalism professor at New York
UniversityUniversity
http://www.wired.com/culture/lifestyle/news/http://www.wired.com/culture/lifestyle/news/2005/04/673662005/04/67366
General assignment reportersGeneral assignment reporters Spot newsSpot news Night reporterNight reporter
Beat reportersBeat reporters EducationEducation Crime/courtsCrime/courts Government: city, county, regional, state, nationalGovernment: city, county, regional, state, national
Specialty reportersSpecialty reporters MulticulturalMulticultural FamilyFamily TasteTaste BusinessBusiness
How reporters cover the How reporters cover the newsnews
Newspaper Editorial Newspaper Editorial OrganizationOrganization
ManagingEditor
Sports EditorLifestyleEditor
City Editor News EditorStateEditor
SportsReporters
LifestyleReporters Reporters Copy
editors
Chiefphotographer
Photographer
Reporters
Other Newspaper Other Newspaper DepartmentsDepartments
AdvertisingAdvertising– Local displayLocal display– ClassifiedClassified– NationalNational– Advertising artAdvertising art– Ad promotionAd promotion– Public relationsPublic relations– Community relationsCommunity relations
CirculationCirculation– Mail roomMail room– DeliveryDelivery
BusinessBusiness– AccountingAccounting– BillingBilling– CreditCredit– PayrollPayroll– Credit unionCredit union– Labor RelationsLabor Relations
ProductionProduction– ComposingComposing– PlatemakingPlatemaking– CameraCamera– Data processingData processing– PressPress
What goes in the newspaperWhat goes in the newspaper
Daily editorial meetingDaily editorial meeting– Editors make story Editors make story
pitchespitches– Editor/managing editor Editor/managing editor
makes final decisionmakes final decision– Photography or graphic Photography or graphic
assignments finalizedassignments finalized Deadlines for multiple Deadlines for multiple
editionseditions
Journalism Case StudiesJournalism Case Studies
Throughout semester we’ll look at Throughout semester we’ll look at ethical dilemmas journalists face on ethical dilemmas journalists face on the jobthe job– Compiled by University of Indiana Compiled by University of Indiana
School of JournalismSchool of Journalism Today: Today: When Journalists Play GodWhen Journalists Play GodGo to:Go to:http://www.journalism.indiana.edu/gallery/Ethics/http://www.journalism.indiana.edu/gallery/Ethics/
jourgod.htmljourgod.html
Chapter 2: Ingredients of Chapter 2: Ingredients of NewsNews
What is news?What is news?– Folklore definition:Folklore definition:
NorthNorth EastEast WestWest SouthSouth
Let’s hear your definitions…Let’s hear your definitions…
Dictionary definition of newsDictionary definition of news
Merriam Webster Online Definition:Merriam Webster Online Definition:1 a1 a :: a report of recent events a report of recent events bb ::
previously unknown information <I've previously unknown information <I've got got newsnews for you> for you>2 a2 a :: material reported in a newspaper material reported in a newspaper or news periodical or on a newscast or news periodical or on a newscast bb :: matter that is newsworthymatter that is newsworthy
What is hard news?What is hard news?
Timel
y ev
ents
report.
.
Events
not
usu
ally
c...
0%0%
1.1. Timely events Timely events reported almost reported almost automatically by automatically by the media.the media.
2.2. Events not usually Events not usually considered considered immediately immediately important or important or timely to a wide timely to a wide audience.audience.
Are these hard news or soft Are these hard news or soft news?news?
Car wash by fourth graders to raise Car wash by fourth graders to raise money for a classmate with cancermoney for a classmate with cancer
Murder in LakesideMurder in Lakeside High wind creating surf conditions for High wind creating surf conditions for
wind surferswind surfers City council meetingCity council meeting Strike by AFSCMEStrike by AFSCME
Hard NewsHard News
MurdersMurders City Council meetingsCity Council meetings Government meetingsGovernment meetings Not always bad news: major Not always bad news: major
announcementsannouncements
SoftSoft NewsNews RetirementsRetirements School programsSchool programs Human interestHuman interest
ConvergenceConvergence
Collaboration between newspapers, Collaboration between newspapers, TV and InternetTV and Internet– KDLH/Duluth News TribuneKDLH/Duluth News Tribune– Newspaper reporter/radio reporterNewspaper reporter/radio reporter
Community Connectedness:Community Connectedness:– Sue Clark-Johnson, Arizona RepublicSue Clark-Johnson, Arizona Republic
A subjective/objective A subjective/objective businessbusiness
Journalist’s feelings, thoughts, Journalist’s feelings, thoughts, experiences influence a storyexperiences influence a story
Objectivity key to respect of mediaObjectivity key to respect of media What’s a gatekeeper?What’s a gatekeeper?
– Editors, reporters, sourcesEditors, reporters, sources– Big responsibility: Deciding what’s newsBig responsibility: Deciding what’s news
Evolving processEvolving process– Editor/reporter tap danceEditor/reporter tap dance
What does it mean for a What does it mean for a journalist to be objective?journalist to be objective?
Let’s hear your definitionsLet’s hear your definitions
What makes news?What makes news?
TimelinessTimeliness– Train derailmentTrain derailment
Proximity/RelevanceProximity/Relevance ConflictConflict ProminenceProminence Consequence/impactConsequence/impact Human interest/noveltyHuman interest/novelty
Factors affecting newsFactors affecting news
Instincts of reportersInstincts of reporters Audience: local vs. regionalAudience: local vs. regional News holesNews holes
– Space left after ads placedSpace left after ads placed– Dummy pagesDummy pages
Availability of newsAvailability of news– Saturday a slow news daySaturday a slow news day– Wire services: AP, Gannett, LA Times, NY Wire services: AP, Gannett, LA Times, NY
TimesTimes
Philosophy of the mediumPhilosophy of the medium– Wall Street Journal, Duluth News-Wall Street Journal, Duluth News-
Tribune, Proctor JournalTribune, Proctor Journal– KBJR vs. NBC Nightly NewsKBJR vs. NBC Nightly News
Pressure from the publisherPressure from the publisher Influence from advertisersInfluence from advertisers The news mixThe news mix Competition among mediaCompetition among media Changing demographicsChanging demographics
Pitching a news storyPitching a news story
What’s the angle?What’s the angle? Succinctness/enthusiasmSuccinctness/enthusiasm
– If you’re bored by the story, why bother?If you’re bored by the story, why bother?– Less is usually more!Less is usually more!
Monitoring other mediaMonitoring other media
Assignment for 9/17:Assignment for 9/17: Using the Wednesday (9/12/07) Duluth News-Using the Wednesday (9/12/07) Duluth News-
Tribune, list the stories on the front page, local Tribune, list the stories on the front page, local section and the sports section. Determine if the section and the sports section. Determine if the stories where selected on the traditional news stories where selected on the traditional news elements of:elements of:– TimelinessTimeliness– Proximity/relevanceProximity/relevance– ConflictConflict– ProminenceProminence– Consequence & impactConsequence & impact– Human InterestHuman Interest
Keep evaluations brief: no more than three sentences each.Keep evaluations brief: no more than three sentences each.
Email Microsoft Word attachment to: [email protected] Microsoft Word attachment to: [email protected]
How to use AP StylebookHow to use AP Stylebook
Stylebook KeyStylebook Key– Addresses:Addresses:
Is this correct? 25 East Silver St.Is this correct? 25 East Silver St.
– Spellings:Spellings: Adviser/advisor; Legislative titlesAdviser/advisor; Legislative titles
Sports Guidelines and StyleSports Guidelines and Style Business Guidelines and StyleBusiness Guidelines and Style A Guide to PunctuationA Guide to Punctuation Editing MarksEditing Marks
Today’s assignmentToday’s assignment AP Stylebook editing practiceAP Stylebook editing practice Prepare a Microsoft word file, saved as Rich Text Prepare a Microsoft word file, saved as Rich Text
Format, with the following information and send Format, with the following information and send it as an email attachment to: it as an email attachment to: [email protected]:[email protected]:– Your name, hometownYour name, hometown– Your year at UMDYour year at UMD– Your major/minorYour major/minor– Your career goalsYour career goals– Journalism experience (OK if none!)Journalism experience (OK if none!)– What you hope to get out of this classWhat you hope to get out of this class– Anything else you’d like me to knowAnything else you’d like me to know– Best day for media tour from 4-6 p.m.Best day for media tour from 4-6 p.m.