Journal (Jaya College) - Investment Awareness of Working Women Investors in Chennai City (1)

7/26/2019 Journal (Jaya College) - Investment Awareness of Working Women Investors in Chennai City (1)

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NVESTMENT AWARENESS AMONG ND AN WORK NG

WOMEN W TH REFERENCE TO CHENNA C TY

C.Kavitha, Assistant Professor of Commerce, Bhaktavatsalam Memorial College forWomen

Abstract

From ancient times, women have been managing homes. Hence they are called Home

makers. But since the last 10 to 15 years, this situation has been changing. hese days, in all

sorts o! !ields, women are working e!!iciently and enthusiastically along with men or i! it is said

that women work more e!!iciently than their male colleagues, it wouldnt be an e"aggeration. #nthe metro cities, the $ercentage o! working women is more and %hennai is getting trans!ormed

into metros. he $resent research has been done to know the investment awareness among #ndian

working women with re!erence to %hennai. &ow' a' days, women want to be !inancially

inde$endent ( secure their !uture with enough !unds. his research is based on the study o!

investment behavior ( $atterns !ollowed by working women in various sectors in %hennai.

Key words:

#ndian working women, investment avenues, #nvestment awareness

ntrod!ction

#n the ancient times, women were not allowed to even get education. heir role was

$urely to look a!ter home. heir world was limited to their !amilies. But then, the $eo$le slowly

started recogni)ing the im$ortance o! education !or women. *nd today, we !ind many highly

educated women. hey are $rogressing in real sense because in almost all sectors we !ind women

working success!ully. *nd o! course, while doing so, they havent !orgotten their +ob o!

homemaker. n both the !ronts i. e. home ( +ob, they are doing +ust !ine. hey know how to

manage work li!e balance. &ow'a'days, we !ind more and more women who are !inancially

inde$endent. *s a woman ( an investor, sha$ing o! !inancial !uture is as the many other roles

they $lay in li!e. -omen today, have more earning $otential ( more in!luence over !inancial

decisions than ever be!ore. -omen re$resent almost hal! o! the work!orce ( many businesses


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are owned or managed by women. any women in!luence or control the ma+ority o! all

consumer decisions. *s a result, it becomes im$ortant !or women to !ocus on !inances now more

than ever. hroughout their lives, as a woman, they !ace di!!erent !inancial challenges than their

male counter$arts. #! women are going to take control o! their !inancial !uture, its im$ortant that

they recogni)e those di!!erences ( em$ower themselves. /arning money is only hal! the

euation !or achieving !inancial inde$endence. /!!ectively $utting your money to work !or you is

eually im$ortant. #n addition, circumstances are !reuently di!!erent !or women, and whatever

choices you make will be better as a result o! greater knowledge o! the underlying issues ( your

o$tions.

"inancial Planning Process

Financial $lanning is an ongoing $rocess to hel$ you make sensible decisions about money thatcan hel$ you achieve your goals in li!e. * sound !inancial $lan must include the !ollowing ste$s

1. /stablishing the goals in li!e short, medium ( long term

2. -orking out what assets ( liabilities we have

3. /valuating our current !inancial $osition

4. evelo$ing our $lan

5. #m$lementing the $lan

6. onitoring ( reviewing the $lan at least yearly ( making ad+ustments when needed.

#esearch $b%ectives:

1. o !ind out the investment habits o! the #ndian working women.

2. o know the role o! #ndian working women in making investment decisions.

3. o know the investment avenues that the #ndian working women usually $re!er.

&iterat!re #eview:

#akesh 'r. K and (hrinivas ).(.M *+-/ with his study on individual investment behavior in

mutual !unds on 400 investors covering the categories o! /"ecutive ( &on'/"ecutives and


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observed that 175 investors are interested in investing in bank s$onsored mutual !unds because

o! security and 126 investors are interested in investing in institutions because o! their returns,

remaining 78 investors are interested in investing in $rivate sector ( +oint venture to ma"imi)e

their returns and to hedge against risk.

(haik Pasha Ma%eeb Abd!l, M!rty 'r. 0. 1., #.)amsee Krishna, 2o3i Kiran ).4emantha

*+-+/, the study e"amines that the level o! im$ortance assumed by the retail euity women

investors on various investment ob+ectives based on the socio economic variables and selective

investment $ro!ile !actors. -ith the hel$ o! average score analysis with the hel$ o! 9ruskal

-allis H'est !ound out that the investors attach:attract more im$ortance to liuidity, uick gain,

ca$ital a$$reciation and sa!ety in euity investments com$ared to others

'as Kanti (an%ay *+-+/studied the middleclass women investment behavior and !ound that

the trends o! investment by women are not similar in nature and they vary between several

!inancial instruments. he study reveals that amongst other avenues the bank de$osits remain the

most $o$ular instrument o! investment !ollowed by insurance and small saving scheme with

ma"imum number o! res$ondents investing in !i"ed income bearing o$tion.

#esearch Methodology:

he research work was carried out in %hennai ( its outskirts. -orking women in di!!erent

industry sectors were interviewed !or this $ur$ose. -orking $ro!essionals were !rom banks,

cor$orate, ;#%s and other small !irms.


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(am3ling 0echni7!e: 8.6? >> =14.6? 30 =5.>? 1

2 @eal /state

415

=>7.8? 7> =16.5? 24 =4.6? 2

3 3.1? 80 =1>.1? 37 =>.2? 4

5 Bullions36>=68.7? 122 =23.2? 3> =>.0? 5

6 %ommercial

177=35.7? 133 =25.2? 205 =38.0? 6

> %or$orate

15>=28.7? 162 =30.7? 20> =38.4? >

7 utual !unds

14>=2>.5? 151 =27.>? 227 =43.3? 7

8 /uity

138=26.4? 140 =26.6? 24> =4>.0? 8

10 Are!erence

13>

=25.>? 143 =2>.2? 246 =46.7? 10

he !ollowing in!ormation has been drawn !rom the in!ormation !urnished in table1.

a+ority o! the res$ondent =>8.6? stated that they had a high degree o! awareness about

bank de$osits as investment avenues.

*s regards real estate, as an investment channel, >7.8 o! the working women res$ondents

showed a high level o! awareness

he other investment avenues, which !ollow bank de$osits a!ter real estate are 5.1 res$ondent high awareness?, ;i!e insurance scheme =>3.>? and Bullions

=68.7?

he working women investment avenues which are not very $o$ular amongst the investor

are Are!erence ?, /uity share =4>?, mutual !unds =43?, cor$orate bonds

and de$osits =38? *!ter having assessed the awareness level o! the !emale investors


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about the various avenues, it is necessary to identi!y the !actors that contribute to women

investor awareness.

A28 A1' 1)8(0$# AWA#818((

he relation between age and awareness o! women investors, the age'wise distribution o!

investment avenues with high awareness and also with low awareness amongst the investors is

analy)ed hereunder.

0AB&8 +: A286W(8 '(0#B90$1 $" 1)8(0M810 A)8198( W04 424

&8)8& $" AWA#818(( AM$12 W$#K12 W$M81

Age in ears Bank in

'e3osits

#eal 8state

((( &C B!llionBelow 30 >4.6 32.1 65.1 63.5 >>.7

31'40 >7.4 73 >2.1 >0.5 68.3

41'50 72.7 >4.5 75.5 73.5 65.5

51'60 >7.7 >6 67.5 68.8 68.8

*bove 60 71 >>.4 >7.5 76.8 >1.4*(o!rce: 'ata Collected thro!gh ;!estionnaire/

#t may be seen !rom table 2 that the res$ondents are almost eually distributed among the

di!!erent age grou$ while claiming their high level o! awareness about these avenues. here!ore,

the age o! women investor cannot be taken to in!luence their level o! awareness

0AB&8 : A286W(8 '(0#B90$1 $" 1)8(0M810 A)8198( W04 &$W

&8)8& $" AWA#818(( AM$12 W$#K12 W$M81

Cor3orate

'e3osits

Cor3orate

Bond

M!t!al

"!nd

87!ity

(hare

Preference

(hare

44.4 31.> 37.1 38.> 31.>

42 38.7 31.7 25 34.1

38.3 28 28 27.3 26.2

26.> 27.1 1>.7 18.2 1>.1

32.1 22.6 32.1 2>.4 27.6

*(o!rce: 'ata Collected thro!gh ;!estionnaire/

1)8(0$# P#8"8#81C8( $" 1)8(0M810 A)8198(

able 4 and 5 $rovide the in!ormation about the $re!erence o! sam$le investor towardsvarious investment $roducts.


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he !ollowing observation may be made !rom the data $rovided in table 4. ost investor $re!erred Bank e$osits as their !irst choice o! investment, out o! ten

investment $roducts $laced be!ore them.

&e"t to bank de$osits, small saving scheme constitute the second choice o! investment

among the sam$le investors.

he small saving scheme !ollowed by the li!e insurance $olicies as the ne"t most

$re!erred vehicle !or the investment by the sam$le investor.

0AB&8


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0AB&8 =: W$#K12 W$M81 1)8(0M810 P#8"8#81C8( $" 1)8(0M810

A)8198( *"29#8( 1 P8#C810A28/

Preference B' C' ((( &C M" B #8 C.B 8( P(

1st 50 2.3 17.4 18.2 2.5 1.5 1.8 1.8 4.2 5.12nd 21.5 7.2 35.> 21.> 3.6 3.6 2.> 3.2 2.3 2.8

3rd 13.5 8.3 22.4 33.7 6.> 3.6 1.6 1.8 3.7 1.8

4th 4.7 24.5 7.2 12 12.2 16.> 15.6 6.5 6.5 2.8

5th 2.3 21.> > 4.2 23 13.4 11 7.6 3.2 6.5

6th 2.3 13.> 1.8 2.> 23 18 11 11.2 6.7 5.>

7th 1.5 > 1.5 1.5 11.6 16 25.3 14.1 11.6 6.5

8th 1.3 6.7 1.5 1.> 6.3 1.2 8.3 36.1 16.8 7

10th 2.4 3.7 0.> 1.5 4.3 12 6.6 4.3 13.1 43.2

otal 100 100 100 100 100 100 100 100 100 100 able 5 !urnishes the in!ormation relating to the no. o! investor in $ercentage term. he

!ollowing $oints may be noted !rom this table

*bout 50 o! the working women investor given their !irst $re!erence to Bank de$osits asthe most $re!erred investment $roduct.

&early 36 o! the !emale investor chosen


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&o


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2. ime was the main constraint. *s !ar as the de$th o! the research $a$er is concerned, it

would be un!air to assume that the su!!icient amount o! data has been collected within

such a limited time !rame.

3. he data collection has been done !rom a limited geogra$hical area. Hence the !indings (

conclusion have got their own limitations.

4. he in!ormation given by the res$ondents might be biased because some o! them might

not be interested to give correct in!ormation.

Concl!sion:

odays women are getting the best +ob o!!ers with high take home $ay $ackages. #t has

become the $resent day need !or working women in #ndia to increase their wealth. *s most o!

the women are low in !inancial literacy, it becomes hardly $ossible !or them to manage their

$ort!olios on their own. *lso the risk bearing ca$acity o! working women in #ndia is low. his

is due to lack o! sound !inancial knowledge. here is an e"$losion in the growth o! middle

class !amilies due to double income and increase in number o! working women. Hence e!!ort

should be made to attract women investors by $roviding right in!ormation and knowledge

about the market through advertisement

i!!erent grou$s o! working women investors like, $ro!essionals, entre$reneur $ay less

attention while evaluating the $ros and cons o! investing in di!!erent securities. he need andbene!its o! the systematic and analytical evaluation o! di!!erent alternatives and

com$etitive avenues need to be e"$lained to them. hen only it is $ossible to $ark their

sur$lus !unds in economical viable condition.

Managerial m3lications:

es$ite the !inancial soundness that working women have got, they are still not having

the com$lete knowledge o! $ort!olio management or in sim$le words, taking $ro$er investment

decisions. ue to insu!!icient knowledge o! !inancial instruments, women are !inding it di!!icult

to invest in the $ro+ects where high amount o! risk is involved. *nd those who are investing in

such avenues like stocks or euities, they do it many a times !ollowing their !riends advice.

Hence, there is high risk involved o! !acing heavy losses.


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ore e!!orts should be taken o! course, by working women themselves to increase their

!inancial literacy. 7'722

3. Brennan, .. =1885?, he #ndividual #nvestor, he ournal o! Financial @esearch,Dol.GD###, &o.1 $$ 58'>4


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4. 9anti as


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17. @akesh r. 9 (

Journal (Jaya College) - Investment Awareness of Working Women Investors in Chennai City (1)

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