JOSH COCHRAN

SHANNON DELBOZQUE

SAMUEL HAWLEY

Sprint's Outstanding OverdriveThe mobile Wi-Fi hotspot can connect five devices via 3G and 4G

networks By Cliff Edwards

Sprint HistorySprint History

1899 -Sprint founder Cleyson Brown begins Brown Telephone

Company

1975- Brown Telephone Company becomes Sprint and

launches first Public Data Network

1992-Makes history as first carrier to offer commercial

Internet access

2004-Sprint Nextel merger is announced

Sprint's Outstanding Overdrive

Sprint HistorySprint History

Legacy of Innovation

Completed the first nationwide, 100% digital, fiber-optic network

First carrier to offer commercial Internet access

First major company to provide local, long distance and wireless

services

First carrier to provide access to live streaming video

Sprint's Outstanding Overdrive

Sprint Nextel Corporation BackgroundSprint Nextel Corporation Background

Customer-focused company strategy

Nation's largest independent local telephone provider

No. 3 U.S. carrier behind Verizon Wireless and AT&T

Two wireless networks serving more than 48 million

customers

Sprint's Outstanding Overdrive

Chapter 4-Evaluating the CompetitionChapter 4-Evaluating the Competition

Oligopolistic competitive market structure

Few major carriers in U.S. with especially fierce competition

between Verizon Wireless, AT&T, and Sprint

Any action of one seller is noticed and reacted to by the other sellers Competition for target customers based on:

Price for benefits offered and service offered

Product selection and location or access

Customer experience

Sprint's Outstanding Overdrive

StrengthsStrengths WeaknessesWeaknesses

Connect 5 wifi devices

Easy to use

Great for traveling

Display screen

Data usage

Connection speed

Limited battery life

Limited use of 4G

Reverts to 3G in weak

signaled areas

Sprint's Outstanding Overdrive

Sprint Leap-Frogs Previous technologiesSprint Leap-Frogs Previous technologies

Verizon MiFi

As many as 5 Wi-Fi enabled

devices

$100 after $50 rebate w/ 2-

year service agreement

Access to Verizon mobile 3G

network

Only weighs 2.05 oz

Competition

Questions?

Sources

http://www.businessweek.com/technology/content/mar2010/tc20100326_445051.htm

http://www.youtube.com/watch?v=4y4z8zSHrjM

http://www.youtube.com/watch?v=TwV4XJJAAas