Joseph P. Raia Consulting Presentation 2 26 09 Pp 97 Format
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Joe Raia Joseph P. Raia Consultin
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Transcript of Joseph P. Raia Consulting Presentation 2 26 09 Pp 97 Format
Joe Raia
Joseph P. Raia Consulting
Expert Focus Group Moderator / Group Facilitator
31 Years Experience in Marketing Research & Strategy Development
Moderated B2B and B2C Focus Groups Among Customers, Prospects and Employees Covering Current and New Products, Concepts and Services
Experience Working with Senior Executives Expertise in Marketing and Brand Strategy
Development for B2B and B2C Passionate About Helping Companies
Develop Strategies to Build Customer Loyalty and develop loyal, motivated and engaged employees.
BP ExxonMobil Chemical Saudi AramcoBank of America FMC Corporation Shell OilBlockbuster GE Money Shell ChemicalCalpine Halliburton Shell Energy Svcs.Centex Homes H-E-B Stewart & StevensonCenterPoint Humana 3MCompaq Imperial Sugar TXUConocoPhillips JCPenney Texas InstrumentsDigital Equipment Metropolitan Transit. The Sports AuthorityDillard’s Michael’s Union CarbideDirect Energy Pennzoil-Quaker State UnocalEastman Kodak Reliant Energy USAAExxonMobil Westinghouse Valvoline
Developed and managed a national project for Michael’s, a major retail organization (1000+ stores), embarking on a multi-million dollar store redesign. Brought in to develop a strategy for ensuring that the customers would be best served by the new design.
Engagement began with qualitative and quantitative research which led to a strategy incorporating organizational, customer service and store design and environment changes across the entire store network.
Worked closely with CEO and senior management team to implement significant changes that eventually led to a buyout by The Blackstone Group.
Developed and managed project with the Houston Metropolitan Transit Authority to determine an effective strategy to increase ridership and plan for future infrastructure needs.
Engagement included a series of focus groups and interviews with users and non-users of the transit system.
The strategy was implemented and affected every level of the organization and significantly influenced a new multi-billion dollar transit plan. Worked closely with CEO and senior management team to implement the strategy.
Developed and managed project with USAA, a multi-billion-dollar insurance and financial services company. The challenge was to develop a creative method for evaluating the service level of customer service representatives and provide immediate input on remedial training required.
Created a leading edge customer service quality monitoring program designed to maximize customer service training
Resulted in substantially increasing the quality level of customer service. CEO was a champion of the program.
Developed, closed and managed engagement with ExxonMobil Chemical to evaluate the market potential for a new synthetic rubber for business-to-business-to-consumer product.
The engagement involved qualitative and quantitative market research among vehicle owners and tire dealers leading to strategy development.
Product was successfully marketed to major manufacturers, creating a multi-million dollar business. Awarded with ExxonMobil’s PRIME award (Peer Recognition in Marketing Excellence).
Involved in development of a strategic marketing campaign for Tony Chachere’s, a major consumer food product manufacturer.
The engagement was to develop a marketing campaign to introduce the product into a new market. Entailed qualitative and quantitative research and development of a marketing strategy comprised of television, radio and print advertising
Resulted in a 40% increase in sales.
Developed, closed and managed consulting engagement with Stewart & Stevenson that involved determining the feasibility of a potential acquisition.
The project involved qualitative and quantitative research among both company employees and customers.
Resulted in a strategy for the acquisition that prevented multi-million dollar losses in that division.
Involved in creation of marketing strategy and advertising campaign for Diagnostic Clinic, a Houston healthcare provider.
The engagement involved conducting both qualitative and quantitative research among patients and physicians
Led to development of a marketing campaign and strategy that differentiated them in the market and resulted in a 25% increase in new patients.
Vice President Client Service - Directions Research
Vice President – Ipsos Loyalty President – Coleman & Coleman Advertising Manager Business Development – Brand
Imagination President / Co-Founder – International Forum
Corp. President – Associated Business Consultants
BBA Marketing – University of Houston Member American Marketing Association Member Greater Houston Partnership Eagle Scout
