Josep M. Pagès Secretary General European Nurserystock ... Pages.pdfEuropean nurseries (ENA...

ORNAMENTAL PLANT PRODUCTION IN EUROPE

Josep M. Pagès Secretary General

European Nurserystock Association - ENA

ENA - European Nurserystock Association • Founded in 1991 by DE, NL, FR, BE & UK.• Represents nursery stock producers' organizations.• 20 European countries:

– EU: BE, BG, DK, FI, DE, GR, HU, IE, IT, NL, PL, PT, ES, SE,UK.– Non‐EU: NO, RS, CH, UA.

• Italy: ENA presidency 2012‐2014 – ENA renewed its statutes – became an NPO, based in Belgium.

ENA - European Nurserystock Association

# Nurseries Production area (ha) # workers Production value (M €)Italy 7.459 15.890 32.500 1.265.000.000 € 2015France 3.611 15.471 19.289 1.214.848.000 € 2015United Kingdom 1.150 10.000 10.000 1.090.000.000 € 2014Germany 1.800 23.900 21.000 829.000.000 € 2015Spain 1.500 4.500 7.500 760.000.000 € 2015Netherlands 3.432 18.186 9.431 600.000.000 € 2015Belgium 722 5.264 889 313.000.000 € 2015Poland 3.199 6.800 16.900 235.000.000 € 2015Switzerland 377 945 2.399 191.089.306 € 2015Greece 300 1.500 2.500 100.000.000 € 2016Sweden 100 450 300 74.000.000 € 2014Portugal 312 617 1.150 70.000.000 € 2013Ukraine 100 3.000 10.000 70.000.000 € 2016Denmark 111 2.270 450 53.000.000 € 2015Hungary 1.200 7.800 2.000 40.000.000 € 2015Finland 100 400 510 35.000.000 € 2016Ireland 180 650 1.250 27.250.000 € 2015Norway 166 210 500 23.687.751 € 2014Serbia 376 1.000 1.000 20.000.000 € 2016Bulgaria 60 500 800 12.000.000 € 2016

European nurseries (ENA countries)

European nurseries (ENA countries)# Nurseries Production area (ha) # workers Production value (M €)

Italy 7.459 15.890 32.500 1.265.000.000 € 2015France 3.611 15.471 19.289 1.214.848.000 € 2015United Kingdom 1.150 10.000 10.000 1.090.000.000 € 2014Germany 1.800 23.900 21.000 829.000.000 € 2015Spain 1.500 4.500 7.500 760.000.000 € 2015Netherlands 3.432 18.186 9.431 600.000.000 € 2015Belgium 722 5.264 889 313.000.000 € 2015Poland 3.199 6.800 16.900 235.000.000 € 2015Switzerland 377 945 2.399 191.089.306 € 2015Greece 300 1.500 2.500 100.000.000 € 2016Sweden 100 450 300 74.000.000 € 2014Portugal 312 617 1.150 70.000.000 € 2013Ukraine 100 3.000 10.000 70.000.000 € 2016Denmark 111 2.270 450 53.000.000 € 2015Hungary 1.200 7.800 2.000 40.000.000 € 2015Finland 100 400 510 35.000.000 € 2016Ireland 180 650 1.250 27.250.000 € 2015Norway 166 210 500 23.687.751 € 2014Serbia 376 1.000 1.000 20.000.000 € 2016Bulgaria 60 500 800 12.000.000 € 2016

# Nurseries: 26.255Production area: 119.353 ha# Workers 140.368#Production value: 7.022.875.057 €

production area

production areaproduction value

Germany• 1.900 nurseries,

24.000 ha, 1 bn €, 410.000 articles (cvs.+ size + look)

• Lower Saxony, Schleswig‐Holstein, and North Rhine‐Westphalia, et al.

Italy• 7.500 nurseries

15.900 ha; 1,2 bn €

• Tuscany (Pistoia), Lombardia, Veneto, Piemonte, Sicily, Marche, Lazio, Puglia

France

• 3.600 nurseries15.500 ha; 1,2 bn €

• Pays‐de‐la‐Loireand Rhône‐Alpes

United Kingdom

• Production:1.150 nurseries£1.1 billion; 12.000 ha

• Imports: £1.1 billion (75% from NL)

The Netherlands

• 2.415 nurseries

• 18.000 ha (500 ha greenhouses)

• 600 M€

• Zundert, Boskoop, Haaren, Opheusden and Twenthe

Spain

• 1.500 nurseries4.500 ha; 769 M€

• Valencia, Andalusia, Catalonia, Galicia, Aragon, Canary Islands

Belgium

• 722 nurseries5.000 ha; 313 M€(export +30%)

• Flanders (85%)Wallonia (4.000 ha Xmas trees)

Poland

• 3.200 nurseries; 6.800 ha; +7.000 taxons; 235 M€

• Warsaw ‐Mazowiecki region, Lublin –Lubelski, Kraków/Katowice (Południowy), Wielkopolska(Greather Poland)

Greece

• 300 nurseries; 1.500 ha; 100 M€

Sweden

• 100 nurseries450 ha; 74 M€

Portugal

• 312 nurseries617 ha; 70 M€

Hungary

1.200 nurseries

2.200 ha

40 M€

Finland

• 100 nurseries, 400 ha; 35 M€

Ireland

• 180 nurseries; 650 ha; 45M€

Bulgaria

• 60 nurseries; 500 ha; 12 M€

• Veliko Turnovo ‐Northern Bulgaria; Pazardzhik‐Plovdiv ‐ Central Bulgaria; Sofia

Switzerland

• 377 nurseries; 945 ha; 191 M€

Serbia• 231 nurseries,

1.000 ha; 20 M€

• North (Province Vojvodina:Subotica, Banat) 43,5%

• Central (Pomoravlje: Veliki Šiljegovac, Kruševac) 26%

• Belgrade, Šumadija, 19%

• West (Mačva: Lipolist, Šabac) 6.5%

Ukraine

• 100 nurseries 3.000 ha; 70 M€

EU international trade:

2017. Data from Eurostat

IMPORT EXTRA‐EU 2016

NETHERLANDS 11.243.852 €

GERMANY 6.747.798 €

ITALY 6.671.902 €

SPAIN 5.495.777 €

BULGARIA 2.391.012 €

FRANCE 2.205.719 €

POLAND 2.064.531 €

Total EU‐28 44.042.466 €



EXPORT EXTRA‐EU 2016

NETHERLANDS 144.484.853 €

ITALY 88.803.712 €

GERMANY 63.668.980 €

LITHUANIA 42.870.783 €

SPAIN 36.942.672 €

DENMARK 22.429.674 €

POLAND 19.899.255 €

Total EU‐28 480.207.709 €



‐ €

200.000.000 €

400.000.000 €

600.000.000 €

800.000.000 €

1.000.000.000 €

NETHERLANDS ITALY GERMANY BELGIUM (and LUXBG)

DENMARK SPAIN FRANCE POLAND

EXPORT 2016

EU28_INTRA EU28_EXTRA



‐ €

100.000.000 €

200.000.000 €

300.000.000 €

400.000.000 €

500.000.000 €

GERMANY FRANCE UNITED KINGDOM

AUSTRIA BELGIUM (and LUXBG)

ITALY DENMARK POLAND

IMPORT 2016

EU28_INTRA EU28_EXTRA

2128%

1090%

489%

287%253%219%134%

97% 95% 93% 85% 80% 68% 56% 51% 41% 39% 28% 23% 22% 20% 15% 14% 12% 6% 6% 4% 4% 0%0%

500%

1000%

1500%

2000%Foreign trade coverage ratio 2016


100%

IMPORTER

EXPORTER


Foreign trade balance2016

SWOT analysis EU nursery industry

SWOT analysis EU nursery industrySTRENGTHS• Production: all Europe, wide assortment, high quality.

• Organization: good communication, international trade.

• Benefits of plants: – Universities and research centres discovering them.

– Important role in mitigation of climate change.

– Increases social cohesion.

– Good examples of urban parks, gardens and plantings.

SWOT analysis EU nursery industryWEAKNESSES• Nurseries:

– Don’t outline plant benefits. – Lesser amount of young people starting a nursery.

• Planning: – Isolation between amenity sector buyers and nurserymen. – The territory and landscaping planning system is very fragmented.

– Lack of planners that use plants to create environmental benefits.

• Customers: – Don’t know the environmental benefits of plants.– Lack of promotional channels

SWOT analysis EU nursery industryOPPORTUNITIES• Communication: between experts, the nurserystock industry has knowledge.

• Cities/Urban areas– Development of new urban green spaces. Population growth and climate change.

– More cities developing strategies on resilient city concept. Many have poor air quality.

– Architects and city developers becoming aware of how to use plants in the projects

– Houses and offices in parts of cities with a lot of parks have a much higher € value

• Market: – City planners and politicians + convinced to mitigate climate change (Paris Agreement).

– Widening the market by introducing attractive new varieties.

– Increasing demand for sustainable products

– Citizens: looking for natural experiences and natural life; Child education in green.

SWOT analysis EU nursery industryTHREATS• Lack of knowledge

– Poor involvement of key politicians

– Lack of skills/knowledge how to handle plants – and thereby reluctance to use them.

– “Hard” construction: impermeable soils, more buildings

• Economics– Lack of financial resources in municipalities. Amenity market very depending on the public spending.

– Green infrastructures highly depend on new building projects.

– Tender regulations in public acquisitions.

• Nurseries:– Pressure on the market of imports from 3rd countries.

– Globalisation: introduction of non‐European pests and diseases.

– Strict rules may block production and commercialisation (i.e. phytosanitary, Water shortage)

Green Cities for Europe

• EU Promotion joint applicationDK, NL, DE, UK, FR, BE, BG

• 2018‐2020 ‘Green Cities for Europe’

• Benefits of trees and plants in urban areas

• An open database

• [email protected]• www.enaplants.eu

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