José Pedro Espinoza Sánchez
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Experience Summary of Qualifications More than 16 years as UX, Graphic Designer & Information Architect. Digital Strategist, analysis, SEO, Big data and strong user understanding Designing Internet web sites, web apps and native apps for different platforms: smart tvs, iOS, android, Windows, Blackberry and media player devices Mexico City José Pedro Espinoza Sánchez - [email protected] [email protected] Design & Visual communication degree José Pedro Espinoza Sánchez 55 1703-2009 UNAM 1998-2002 01/oct/1979 Innovation manager Imagen Digital jan 2010 - mar 2017 (7 years, 3 months) IMAGEN DIGITAL Editorial Manager Garuyo.com 2013 - 2014 (1 year) Webmaster Sony Electronics jun 2004 - dic 2009 (5 years, 7 months) Web designer HP ene - dic 2003 (1 year) Web designer Cineteca Nacional may 2001 - jun 2002 (1 year, 2 months) CINETECA NACIONAL Designer Sixtar Corporation jun 1999 - ene 2001 (1 year - 8 months) SIXTAR S Marketing Strategies Judge IAB 2012 - 2014 (2 year) Online Strategiest La Capital Mx 2014 - 2017 Additional Collaborations Education Design & Visual communication degree Facultad de Artes y diseño UNAM 1998-2002 Digital Strategist Director PLP Comunicación abr 2017 - present
Transcript of José Pedro Espinoza Sánchez
Experience
Summary of QualificationsMore than 16 years as UX, Graphic Designer & Information Architect.
Digital Strategist, analysis, SEO, Big data and strong user understanding
Designing Internet web sites, web apps and native apps for different platforms: smart tvs, iOS, android,
Windows, Blackberry and media player devices
Mexico City
José Pedro Espinoza Sánchez - [email protected]
Design & Visual communication degree
José Pedro Espinoza Sánchez
55 1703-2009 UNAM 1998-2002
01/oct/1979
Innovation managerImagen Digitaljan 2010 - mar 2017 (7 years, 3 months)
IMAGENDIGITAL
Editorial ManagerGaruyo.com2013 - 2014 (1 year)
WebmasterSony Electronicsjun 2004 - dic 2009 (5 years, 7 months)
Web designerHPene - dic 2003 (1 year)
Web designerCineteca Nacionalmay 2001 - jun 2002 (1 year, 2 months)
CINETECANACIONAL
DesignerSixtar Corporationjun 1999 - ene 2001 (1 year - 8 months)
SIXTARS
Marketing Strategies JudgeIAB2012 - 2014 (2 year)
Online StrategiestLa Capital Mx2014 - 2017
Additional Collaborations
Education
Design & Visualcommunication degreeFacultad de Artes y diseñoUNAM 1998-2002
Digital Strategist DirectorPLP Comunicaciónabr 2017 - present
Digital Strategist Consultant
José Pedro Espinoza Sánchez - [email protected]
Help clients to get into Internet world with simple explanations that they can understand to trust on Internet and our suggestions using data
Send reports about visits, sales, new user registrations, average time, clicks and suggestions to improve results
Authored information architecture guidelines and best practices using SWOT methodology
Developed wireframes and interactive for different projects
Create strategist based on goals. Using presentations in Power Point, Excel and Word to explain client next steps.
PLP Comunicación abr 2017 - present
- Digital Strategies for Festival TAG rfrom march to september 2017- Social Media Strategies, e-mailing marketing and e commerce maintenance- SEO Strategies, web site redesign and E-mail marketing
Festival TAG CDMX
Tubbies.mx
NaranXadul.com
Projects
José Pedro Espinoza Sánchez
Innovation Manager
José Pedro Espinoza Sánchez - [email protected]
Lead information architect, interaction/user experience, design, sales, quality assurance and content teams to create community networks like women, gamers, technology, health, sports, news, etc
Authored information architecture guidelines and best practices
Design and document user journeys, web analysis, interaction patterns and screen flows
Support the web design and usability teams using devices with iOS, Android, Chrome, Firefox, CrazyEgg, and Google Analytics
User experience design and documentation practices
Responsible for the design and implementation of New Futures in web projects
Imagen Digital - Multimedia Entrerpriseene 2010 - mar 2017 (7 years, 3 months)IMAGEN
DIGITAL
- New Tv channel in Mexico 3.1- Empowerment of women in our present society.- News all over the world.- Leader Radio Station in Mexico city.- Health, medical news and information.- Motability car advices and reviews- Entertainment for Geeks.- The best place for mexican Millenials.- Recipes and health life style.- Radio station : New Music for new audience.- Sports Specialists.- Guide to the Economy.- Best tips for women.
www.imagentv.comwww.soyactitud.com
www.excelsior.com.mxwww.imagenradio.mx
www.salud180.com www.atraccion360.com
www.gamedots.mx www.swagger.mx
www.cocinadelirante.comwww.rmx.com.mx
www.adrenalina.com.mxwww.dineroenimagen.com
www.melodijolola.com
WEB SITES
APPSAndroid
goo.gl/hpQB8fgoo.gl/C9caZHgoo.gl/ETAU6D
goo.gl/6jTMtngoo.gl/8fNdeR
- Imagen TV - Excelsior - Imagen Radio 98.5 - Adrenalina- Salud180
goo.gl/eK53Cpgoo.gl/tVEFol
- Excelsior- Imagen TV
iOS
Online projects
José Pedro Espinoza Sánchez
José Pedro Espinoza Sánchez - [email protected]
José Pedro Espinoza Sánchez
Web sites Pymes solutions
2D, 3D and Adobe Flash animation for products
Product banners for Networks partners and Ads
Promotional items Ads
Products infographics, reports and presentations
Usability, user experience design and documentation for in-house development
teams/development process
Webmaster
Corporate web site maintenance and marketing on line strategies
Big Data Analysis to improve web project
Developing digital projects for Sony´s brands like Bravia, PlayStation, VAIO, Walkman, Xplod,
Handycam and Cybershot
Create marketing strategist for Online store, Sony Style.com.mx
Create the Digital Strategist for PlayStation platform launch in Mexico with US & LATAM teams
Wire framing and prototyping
E-mail marketing
Sony Electronics - Leader in technology and entertainmentjun 2004 - dic 2009 (5 years, 7 months)
HP ene - dic 2003 (1 year)
Web designer
Cineteca Nacional - Modern complex of entertainment.may 2001 - jun 2002 (1 year, 2 months)CINETECA
NACIONAL
Corporate web site maintenance
2D, 3D and Adobe Flash animation for banners
Promotional items using
Products infographics, reports and presentations
Usability, user experience design and documentation for in-house development
teams/development process
Wireframing and prototyping
Web designer
José Pedro Espinoza Sánchez - [email protected]
Judge for marketing and social media strategies category.
Analyzing web reports from different companies to determinate the best results.
Consulting competitors to give them better internet strategies.
Additional collaborations
José Pedro Espinoza Sánchez
Editorial ManagerGaruyo.com - Entertainment website2013 - 2014 (1 year)
Marketing Strategies JudgeIAB (Interactive Advertising Bureau)2012-2014
Online StrategiestLa Capital Mx - Political magazine2014 - 2017
Entertainment website that discusses themes such as Movies, Fun, Theatre,
Technology, Kids, Restaurants and Bars.
Leading content manager team (6 people).
Integrating SEO (Search Engine Optimization) to be the first option in searching results.
Social Media Strategies, Advertising, Marketing and Content.
Distribution Strategies Content with other websites to increase visits.
Strategies to increase: Emailing data base and followers in social networks.
Directing developmente team.
Analyzing web reports to improve services.
SEO Strategiest for editorial and social network teams.
Designer
Designing posters for festivals and new releases.
Arts and design for jewelry catalogs.
Mini sites.
Product photo and design.
Sixtar Corporation - Luxury jewelsjun 1999 - ene 2001 (1 year - 8 months)
SIXTARS
José Pedro Espinoza Sánchez - [email protected]
José Pedro Espinoza Sánchez
Honors & Awards2016 - Asociación de Internet
Best food and beverage website Award to www.cocinadelirante.com
2014 - Asociación Mexicana de Internet (AMIPCI)
Best News Website Award to www.excelsior.com.mx
2010 - a! Diseño
Silver Mention "a! Diseño" magazine with the project “InventMx graphic identity”.
2009 – AMIPCI (Asociación Mexicana de Internet).
Best Internet History Award to Sony Mexico www.sony.com.mx
Now you know me, Contact me!
55 1703-2009
