Joost Landsheere Talk at UX Antwerp Meetup
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Transcript of Joost Landsheere Talk at UX Antwerp Meetup
![Page 1: Joost Landsheere Talk at UX Antwerp Meetup](https://reader031.fdocuments.net/reader031/viewer/2022022001/58ad55f31a28ab0b0f8b5a9f/html5/thumbnails/1.jpg)
How Ux connects the dots as a
transversal player in a complex environment
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Joost Landsheere
Printer, developer, concept designer, Interactive designer
Marketing & sales, Ux designer, service designer, entrepreneur
DIGITAL ARCHITECT
& food lover
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THE WORLD IS CHANGING VERY FAST. BIG WILL NOT BEAT SMALL ANYMORE. IT WILL BE THE FAST BEATING THE SLOW. Rupert Murdoch
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BUSINESS is changing …
Welcome home
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BUSINESS is changing …
Welcome home
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TECHNOLOGY is changing …
BUSINESS
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PEOPLE are changing …
BUSINESS TECHNOLOGY
The Future of Customer
Relationship
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COMPANIES still operate in a traditional way of ‘business thinking’
BUSINESS TECHNOLOGY PEOPLE
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COMPANIES should change the paradigm to ‘design thinking’
1
PEOPLE
2
BUSINESS
3
TECHNOLOGY
OBSERVE
PEOPLE DEFINE A
BUSINESS
CONCEPT
DESIGN THE
SOLUTION
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BUT THEY SUFFER AND DON’T KNOW HOW TO CHANGE
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BUSINESS CONSTRAINTS withholds a company to operate beyound the limits
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SILO THINKING creates walls between departments and limits consolidated strength
BUSINESS
CONSTRAINTS
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DAILY BUSINESS puts pressure on long-term programs to change
BUSINESS
CONSTRAINTS
SILO
THINKING
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LACK OF CREATIVITY Limits the ability to think out of the box
BUSINESS
CONSTRAINTS
SILO
THINKING
DAILY
BUSINESS
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BUSINESS THINKING
BUSINESS
CONSTRAINTS
SILO
THINKING
DAILY
BUSINESS
LACK OF
CREATIVITY
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DESIGN THINKING helps companies to transform
SILO
THINKING
BUSINESS
CONSTRAINTS
DAILY
BUSINESS
LACK OF
CREATIVITY
FOCUS ON
USER OUTCOMES
MULTIDISCIPLENARY
TEAMS
ITERATIVE
IMPROVEMENT
CO-CREATE
WITH THE USER
?
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SERVICE DESIGN HELPS COMPANIES TO CONNECT THE DOTS
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SERVICE DESIGN helps to change the traditional business structure
Strategy
design
Innovation
design
Service design
Product design Detailed
solution
Why ? Vision Service
What ? Ux Service design
How? Ux Concept design
IT
IMPLEMENTATION
Tactics? UI & visual design
Tools? Agile development
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CLEAR STRATEGIC VISION Helps to achieve better results in creation fresh ideas
Clarity
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CLEAR PROJECT SCOPE Multi-disciplinary teams need to move in the same direction
CLEAR
STRATEGIC
VISION
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PRODUCTS BEFORE PROJECTS Creates a touch point to start from
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
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IDEATION FOR AGILE DEVELOPMENT Helps you to move in small bits to the ‘TARGET VISION’
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
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MULTI-DISCIPLENARY TEAMS Allows to validate new ideas with business during creative process
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
IDEATION
&
AGILE DEV.
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SERVICE DESIGN helps to define the fundamentals of the new way of working
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
IDEATION
&
AGILE DEV.
EVERYBODY
INVOLVED IN
CREATIVE
PROCESS
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SERVICE DESIGN WE HELP
TO CONNECT
THE DOTS
WE COACH
THE MIND, NOT
THE
INDIVIDUAL
WE CONTINUE
DESIGNING
FOR THE USER
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Thank you
when digital is commodity, then human will add value !