Joomla 1.7 SEO
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Transcript of Joomla 1.7 SEO
Theo van der Zee (@theovdzee)
CEO & Co-founder, FinishJoomla (@finishjoomla)
Joomla!Day Germany, September 2011
Joomla 1.7 SEO
Theo van der Zee
Follow me on Twitter: @theovdzee and @finishjoomla
Source: http://gs.statcounter.com/
Global Configuration
Joomla 1.7 SEO
Article Manager
Menu Manager
Global Configuration
With default ACL settings only Super Users can access Global Configuration.
Site Name
Global Configuration > Site Settings
The very least to include in your Site Name is the name of your site.
Site Name
Global Configuration > Site Settings
When your site is offline, the Site Name will be the first thing visitors will see.
Global Configuration
Search Engine Friendly URLs
Global Configuration > SEO Settings
SEF URLs give a much clearer signal about the page subject than non-SEF URLs.
Search Engine Friendly URLs
Global Configuration > SEO Settings
http://www.example.org/index.php?option=com_content&Itemid=101
vs.
http://www.example.org/index.php/pagename
Search Engine Friendly URLs
Global Configuration > Site Settings
“Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Cras ornare, neque in egestas
aliquam, dolor tortor vehicula enim, nec vulputate
metus risus sit amet urna. Morbi turpis neque
http://www.example.org/index.php/pagename vel
donec sapien leo. Porttitor hendrerit consectetur
quis, bibendum nec ipsum. Aliquam nec est quis
neque varius ultricies.”
SEF URLs create better links when the full URL is used as anchor text.
Use URL rewriting
Global Configuration > SEO Settings
Use URL rewriting
Global Configuration > SEO Settings
Use 'Save as' in Notepad as Windows won't allow a file name to start with a dot.
Use URL rewriting
Global Configuration > SEO Settings
http://www.example.org/index.php/pagename
vs.
http://www.example.org/pagename
Add Suffix to URL
Global Configuration > SEO Settings
Add Suffix to URL
Global Configuration > SEO Settings
http://www.example.org/pagename.html
vs.
http://www.example.org/pagename
Add Suffix to URL
Global Configuration > SEO Settings
“We’re happy to crawl all of these file
extensions. It doesn’t matter what you
choose between any of those.”
-- Head of Google’s Webspam team Matt Cutts
Source: http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/
Add Suffix to URL
Global Configuration > SEO Settings
“[...] You may not be using HTML for that
page in 20 years time, but you might want
today's links to it to still be valid. The
canonical way of making links to the W3C
site doesn't use the extension.”
Source: http://www.w3.org/Provider/Style/URI.html
Unicode Aliases
Global Configuration > SEO Settings
Unicode Aliases
Global Configuration > SEO Settings
http://www.example.org/Πώς-θα-έρθετε
vs.
http://www.example.org/getting-here
Unicode Aliases
Global Configuration > SEO Settings
Copy-pasting unicode aliases can be troublesome.
Include Site Name In Page Titles
Global Configuration > SEO Settings
Include Site Name In Page Titles
Global Configuration > SEO Settings
Source: http://www.seomoz.org/article/search-ranking-factors#metrics-6
Include Site Name In Page Titles
Global Configuration > SEO Settings
Unless seeing your brand name will increase CTR, place it in the back of your title.
Global Configuration
Site Meta Description
Global Configuration > Metadata Settings
Site Meta Description
Global Configuration > Metadata Settings
Try keeping the length of your meta description between 150-160 characters.
Site Meta Description
Global Configuration > Metadata Settings
Meta description
Words in the title tag and meta description are bolded based on the search query.
Site Meta Description
Global Configuration > Metadata Settings
“Even though we sometimes use the
description meta tag for the snippets we
show, we still don't use the description meta
tag in our ranking.”
-- Head of Google’s Webspam team Matt Cutts
Source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
Site Meta Keywords
Global Configuration > Metadata Settings
Site Meta Keywords
Global Configuration > Metadata Settings
-- Head of Google’s Webspam team Matt Cutts
Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
“I hope this clarifies that the keywords
meta tag is not something that you need
to worry about, or at least not in Google.”
“[...] Google does not use the keywords
meta tag in our web search”
Content Rights
Global Configuration > Metadata Settings
Content Rights
Global Configuration > Metadata Settings
Put your content rights visually on your website, so human visitors see them as well.
Content Rights
Global Configuration > Metadata Settings
“Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Cras ornare, neque in egestas
aliquam, dolor tortor vehicula enim, nec vulputate
metus risus sit amet urna. Morbi turpis neque
http://www.example.org/pagename vel donec
sapien leo. Porttitor hendrerit consectetur quis,
bibendum nec ipsum. Aliquam nec est quis
neque varius ultricies.”
HTML is often stripped by crawlers, use absolute URLs instead to get more links.
Show Author Meta Tag
Global Configuration > Metadata Settings
Show Author Meta Tag
Global Configuration > Metadata Settings
Put the name of the author visually on your website, so human visitors see it as well.
Menu Manager
Menu Manager > Menu Items > Details
The Menu Manager allows you to set a unique title per menu item.
Menu Title
Menu Manager > Menu Items > Details
Source: http://www.seomoz.org/learn-seo/title-tag
Menu Title
Menu Manager > Menu Items > Details
Menu Title
Try to keep your page titles below 70 characters to prevent them from being cut off.
Menu Manager > Menu Items > Details
To regenerate the Alias after it was generated, simply clear the field and save.
Alias
Menu Manager
Menu Manager > Menu Items > Page Display Options
Browser Page Title
Browser Page Title overrides the Menu Title as title in the browser when it is set.
Menu Manager > Menu Items > Page Display Options
Page Heading
Page Heading is displayed as an H1 heading when it is set.
Menu Manager > Menu Items > Page Display Options
Page Heading
Source: http://www.seomoz.org/article/search-ranking-factors#metrics-6
Article Manager
Article Manager > Articles Items > Edit Article
Use the article Title to make unique titles for each of your articles individually.
Title
Article Manager
Article Manager > Articles Items > Metadata Options
Make sure every article has an unique Meta Description.
Meta Description
Questions?