"Jongeren en ruimte – een trendverkenning" (Ellen Anthoni van Trendwolves)
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Jongeren en ruimte een trendverkenning @EllenAnthoni
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Transcript of "Jongeren en ruimte – een trendverkenning" (Ellen Anthoni van Trendwolves)
Jongeren en ruimte een trendverkenning
@EllenAnthoni
TREND RESEARCH?Trend research is the study of patterns/changes in attitudes/behavior/phenomenons of consumers/markets/societies following a structured method guided by gut feeling driven by passion
0 - 5 jaar
5 - 10 jaar
10 - 30 jaar
Markt
Consument
Maatschappij
Wat gebeurt er in onze markt?
Hoe gedragen consumenten zich?
In wat voor een wereld leven we?
STEEP
DIFFERENT LEVELS
OUR RESEARCH MODEL1. Scanning
2. Curating
3. Collecting
4. Clustering
5. Analysis
6. Naming and defining
7. Presentation
ANALYSIS
trend:
futureinfluencers drivers coolhunts impact
WHY INFLUENCERS?
Bron: Stijn
WHY YOUTH?
Gen (wh)Y (°1980-1995): selfish, lazy, indifferent?
Gen Z(ombie) (°1996-2010): stubborn, aggressive, addicted to the internet?
Generation thinking… THE youngster doesn’t exist
Blurred Lives Detachment from categorization, in a normative search for what’s right & wrong
Jesse Kanda for Arca
Identity shopping
Mix Match
Identity collageing of youngsters
Dazed Digital
Access to historical and cultural inspiration
Sahel Sounds
Weird mashups
Fatima Al Quadiri
We all want equal rights
Social media emancipation
#GenderMixing
Mikki Blanco
Over bi-gender
Trans = hot“tranny boxing” by Joseph and Vic Lentaigne
Vaquera
To the undefined
.
Slash/slash/slash thinking, outside the box with modular boxes
PinkCloud
Self-organised businesses, questioning sectors
Jira Jira, Martijn Hartwig en Dario GoldbachTemporary, modular, fast and easy, questioning regulation
Mixing and matching in public space, question regulating powerWalklet
LootTemporary youth clubs
Networked digital hobo’s, travelling without borders
TechNomads, questioning work week and working place
Leonie MüllerLiving in the train, questioning the concept of a home
Living on the streets, questioning the concept of housing
Co-housing in a bus
Self-organisation of mobile living
Many concepts of mobile living/travelling
”I look at the future with multifocal binoculars, always adapting the focus to the flux. ”
Cata Pirata (33) from Skip’n Die
Fresh work concept, professional approach Tuin Jan
EliiFresh living concept
Future Preparedness
Ready for upcoming challenges, with a hands-on mentality
Chiu ChihIn search for creative sustainable solutions
Acting green = cool
Platforms to support sustainable projects
Cycle thinking
Less is more 100 things challenge
EcomooseUpcycling
Repair CaféReducing consumption by repairing
PumpipumpiReducing consumption by sharing
Usership instead of ownership
GeefpleinReducing consumption by giving away
Reducing consumption by swapping
Eco-system thinking
Tailor-made for the connected youngster
E-tree, energy, wifi and clean drinking water, Israel
Recycling in public space Re-use of old oil ships
No energy to waste
Energy Floors
The LowlineNo place to waste
Towards a smart world
☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷ !!!!!!!!!!!!!!!!!!!!!! ☷☷ ! ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ! ☷☷ · ☰ SLOWCIAL BEING ☰ · ☷☷ ¡ ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ¡ ☷☷ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷
≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈TIME FOR SLOWING DOWN, HUMAN CONTACT AND MEANING ≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈We live amidst continuous news flows. Whether it’s via smartphone or tablet, through push messages or texts from friends or the tons of marketing clutter that companies throw at you just to get Facebook likes, the information overflow is on-going.
Being connected 24/7, means you incessantly see the whole world flash by. Yet real focus and real, offline contact or in-depth research is hard to achieve in a world of non-stop connectivity. Young people’s reaction to this is fairly facile though. In managing this endless influx of info, they take time to consciously slow down, interact with one another in real-time and to ponder on life.
This desire for a real, tangible, offline world (in which youngsters can actually use all their five senses), is a trend we previously described in last year’s report. Since then, this aspiration for the real has only increased.
Gathering Connectivity Well-BeingMeaning
Gathering / | \ / | \ / | \ / | \ / | \ / | \ / | \ / | \ Connectivity-------------------------Well-Being \ | / \ | / \ | / \ | / \ | / \ | / \ | / \ | / Meaning
1
A network society: big networks of acquaintances
Peer network society @[email protected]
Impact of tech on stress level became clear Smartphone lane
Longing for off-time On/off room by Sibling
Longing for digital downtime Ruup by students at the Estonian Academy of Arts
Re-inventing urban spaces Urban Foraging
Inventing new ways of urban farming Herbie
Taking time for real social contact Sofar
Offline meeting, online organized
Eat-in where you bring food and share
Gathering in public spaces, meeting neighbors De Leefstraat, Gent
Framilies: a network of friends and family to take care of kids
Llano Exit Strategy, TexasCo-housing
Co-workingNew Lab, NY, innovation space for entrepreneurs
“Farmscrapers, Shenzen
Self-sustaining mini-cities
More green, less greenhouse gasses
Concrete with magnesium phosphate breaks CO2 down
Inventive solutions for more green
Guerilla planting with seed bombs
Anti-pee paint
Inventive solutions for less pipi
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Swallowed(up(by uncertain2es(and(
expecta2ons((
Worldwide playground
Humour spreads through social media
Urban humour
Urban humour
Urban humour
David Shirley for Urban Outfitters
Banksy, UK
A bit more creepy
Revaluation of play
Sports in public spaces Let’s play app
Happy sports fields Streetwear brand Pigalle with III-studio, Paris
Design that makes you smile
Art that makes you smile Biloxi Junior High, Mississippi
Don’t take yourself too seriously
New Modesty
Self-imagery and style revisited
We are only 1 out of 8 billion
Blurry selfies
The End of the Selfie Esteem
Tiredness of well-designed creative concepts
Hi/Lo, Coffee shop Utrecht
Elii architects
More modest life choices
Shitty Guide Antwerp, Undefined
Or even the choice for unstylish and vulgar
please send me your ideas @EllenAnthoni or [email protected]
