JONATHANLACOSTE,wtwh-marketing.s3.amazonaws.com/itsallmarketing/... · What’s Next – B2B...
Transcript of JONATHANLACOSTE,wtwh-marketing.s3.amazonaws.com/itsallmarketing/... · What’s Next – B2B...
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JONATHAN LACOSTE Co-Founder/COO at Jebbit
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What’s Next – B2B Marketing Innovation
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About Jebbit Jebbit is the leading digital marketing platform to customize, measure, and optimize Post-‐‑Click Engagement™.
ü Founded in 2011 by BC grads at Highland Capital’s
Summer@Highland Accelerator Program
ü Spring 2013, TechStars Accelerator Program
ü Raised angel round and venture Series A round ü Intro Video “Top 25 most
promising company in the world.”
“#1 Startup at 2014 SXSW”
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1000+ Campaigns
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Marketing Innovation – Moving Fast
2005 2012 2014 2008-‐‑2010
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#1 Challenge
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60-70% of buying decisions are made before a customer approaches the seller
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#1 Strategy - Content Marketing
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The Winners are Those Who Deliver the Most Relevant Content
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Top Digital Marketing Tactics
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7 Deadly Sins of B2B Marketing
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1. Not understanding the customer
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2. Failure to practice flexibility and constantly adapt
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3. Not understanding if their
message has been heard
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4. Failure to stop and test
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5. Not measuring data/insights
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6. Failure to optimize campaigns
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Pitfalls of B2B Marketing
7. Wasting ad spend
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How should we avoid all these pitfalls?
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1. Diversify your media channels
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2. Leverage Dynamic Creative
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3. More Programmatic Buying
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4. Utilize Post-Click Engagement
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1. See an ad/email/post.
2. Answer questions on landing/website pages.
How it Works
3. Enter email to get reward.
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Post Click Engagement -
1. Product/Brand Education
2. Pre-‐‑qualify leads
3. Personalization
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Post Click Engagement Experience
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Post Click Engagement Experience
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Solving Real Digital Marketing Challenges ü Boost lead generation (display, email, social, search, video)
ü Lower bounce rates
ü Increase time of engagement on site
ü Increase conversions ü More control over landing pages/website
ü No coding required
ü Capability to prove digital ROI
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National Instruments – Email Results
57% ‘Hook’ or ‘Engagement Rate’
1:48 Time of Engagement
43% conversion rate
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National Instruments – Display Results
31% ‘Hook’ or ‘Engagement Rate’
1:12 Time of Engagement
18% conversion rate
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Where it works
Works across native, display, email, social, video, mobile, search
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ü Focus on people by creating content that makes your target audience’s job easier
ü Uncover the why and how buyers make decisions
ü Have a KPI for each campaign ü Ensure your landing pages have a
tailored, meaningful post-click experience
ü Track where and how you find your best leads
B2B Marketing - Checklist
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Thank you! [email protected]