Jonathan Waddingham, Facebook and Fundraising, Impact through innovation
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Transcript of Jonathan Waddingham, Facebook and Fundraising, Impact through innovation
Facebook and
fundraising
Jonathan Waddingham Rosa Birch
@jon_bedford facebook.com/rosa.birch
Product Manager @justgiving Facebook
January 29th 2013
What we’ll cover
Why Facebook is important
How we integrate with Facebook
Facebook hints and tips
Q&A
1.8 billion
A great first impression
The numbers we like
In 2012, Facebook drove over 1.8 million donors to JustGiving, 50%
more than 2011
They gave over £34 million, up 44% on 2011
Mobile Facebook drove over £5.3 M, over 5 times as much as 2011
Post-donation sharing to Facebook generated £1.4M
Our Facebook app generated over £680k
~10% of all Facebook traffic was generated by our social sharing tools
‘Social sponsorship’
Sharing for donors...
Sharing for fundraisers...
And there’s the app
http://apps.facebook.com/jgdonation/
Oh, and Timeline integration too
Aggregations showcase activity
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested
(it’d be rude to not mention mobile)
Jan 2011 July 2012 October 2012
Growth of mobile
4%
10%
26%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage mobile & tablet visits
Growth of mobile Facebook
0.2% 0.3%
10.0%
16.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage of all traffic from Mobile Facebook
Jonathan Waddingham
Product Manager @justgiving
@jon_bedford
slideshare.net/jwaddingham
Rosa Birch
@rosabirch
Facebook.com/rosa.birch