Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

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Facebook and fundraising Jonathan Waddingham Rosa Birch @jon_bedford facebook.com/rosa.birch Product Manager @justgiving Facebook January 29th 2013

Transcript of Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

Page 1: Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

Facebook and

fundraising

Jonathan Waddingham Rosa Birch

@jon_bedford facebook.com/rosa.birch

Product Manager @justgiving Facebook

January 29th 2013

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What we’ll cover

Why Facebook is important

How we integrate with Facebook

Facebook hints and tips

Q&A

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1.8 billion

A great first impression

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The numbers we like

In 2012, Facebook drove over 1.8 million donors to JustGiving, 50%

more than 2011

They gave over £34 million, up 44% on 2011

Mobile Facebook drove over £5.3 M, over 5 times as much as 2011

Post-donation sharing to Facebook generated £1.4M

Our Facebook app generated over £680k

~10% of all Facebook traffic was generated by our social sharing tools

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‘Social sponsorship’

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Sharing for donors...

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Sharing for fundraisers...

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And there’s the app

http://apps.facebook.com/jgdonation/

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Oh, and Timeline integration too

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Aggregations showcase activity

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Sonny’s law – after every action, share

Registered for an event?

Made a donation?

Signed a petition?

Signed up for newsletter?

Watched a video?

Encourage people to tell their friends

And get them to say WHY their friends will be interested

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(it’d be rude to not mention mobile)

Jan 2011 July 2012 October 2012

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Growth of mobile

4%

10%

26%

40%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Jan-10 Jan-11 Jan-12 Jan-13

Percentage mobile & tablet visits

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Growth of mobile Facebook

0.2% 0.3%

10.0%

16.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Jan-10 Jan-11 Jan-12 Jan-13

Percentage of all traffic from Mobile Facebook

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Jonathan Waddingham

Product Manager @justgiving

@jon_bedford

slideshare.net/jwaddingham

Rosa Birch

Facebook

@rosabirch

Facebook.com/rosa.birch