How to Create a Brochure

By Jon Wiles

What is a Brochure?

A brochure is a small book or magazine that contains pictures and descriptive information about a particular product or service.

Purpose: Usually used to promote a particular product or service that a company provides. It’s also used to give out information on important topics.

Elements to Create a Brochure1)Brainstorming topic ideas for your brochure.

2)Creating an attractive cover page.

3)Use of descriptive content, visual aids, and topic headings within your brochure.

4)Create an attractive back page (cover).

Brainstorming Topic Ideas

First, identify your target audience. Who is going to be reading this brochure?

Next, you should brainstorm ideas about what information should be included in your brochure. What are the major topic areas?

Creating An Attractive Cover Page

You want to create an attractive cover page for your brochure that will draw your audience in and make them want to read your brochure.

You can do this by using a colorful background and attractive images that go along with the topic of your brochure. Also, use descriptive titles and phrases to give your audience an idea of what your brochure’s about.

Examples of Cover Pages

Examples of Cover Pages Cont.

Brochure Content and Illustrations

Topic Headings: The font generally should be a little bigger than the content body that's below the topic heading. Also, you should use a color font that’s easy to read and underline them to make them stand out.

Content Body: Should use a font that’s easy to read like Times New Roman and it should be at least a 12 or 14 font size.

Brochure Content and Illustrations Continued…Use a colored font as long as its easy to

read.

Illustrations: You should use attractive visual aids on the inside of your brochure that support the topic you are discussing. Visual aids may be used to help explain your content or to entice your audience to read further into your brochure.

Examples of Content and Illustrations within a Brochure

Content and Illustration Examples Continued…

Creating A Back Page (Cover)Should include a visual aid of your

company, yourself, or another attractive image.

Can also include a short description of your company or yourself (optional).

Important: Include contact information for you or your company such as your phone number, email address, and mailing address.

Examples of Back Pages

Examples of Back Pages Cont.

Tips For Creating A BrochureBe consistent: Use the same background

color, font style and sizes for the topic headings and the content body throughout your entire brochure.

Keep sentences short: Run-on sentences can sometimes be confusing for the reader (your audience).

Avoid jargon: Don’t assume that your audience will use or understand the same terminology as you. In other words, explain things in laymen terms so everyone can understand.

Tips For Creating A Brochure Cont.Avoid redundancy: Try not to repeat yourself

(ideas) over and over.

Grammar/Spelling: Check for spelling and grammar errors. You can do this by using the spell checker that is built into the application you are using. Also, proofread your brochure several times to catch errors that the spell checker may have missed.

Have another person proofread your brochure.

SummaryIn this presentation, I have described the

major elements needed to create a brochure. I have given you examples of each of these elements and given you tips for when you create your own brochure.

Now it’s all up to you to take this information and create your own brochure. I wish you the best of luck in the brochure creation process!

Thanks For Watching!

Works CitedTips On Making A Brochure. (2012, July 31).

Retrieved September 17, 2012, from http://businesstrove.blogspot.com/2012/07/tips-on-making-brochure.html

Hampton, C. (n.d.). Creating Brochures. Retrieved September 17, 2012, from http://ctb.ku.edu/en/tablecontents/sub_section_main_1071.aspx

Tips In Designing A Great Brochure. (n.d.). Retrieved September 17, 2012, from http://naldzgraphics.net/tips/brochure-design-tips/