Jon Riehle Portfolio | Fall 2014

JonRiehleIndustrial Designer | Fall 2014

JonRiehle

University of Cincinnati | Cincinnati, OHCollege of Design, Architecture, Art and Planning (DAAP)Industrial Design Major Class of 2016 | GPA 3.489 Dean’s List 2 / 3 quarters 3/3 semesters

adobe creative suite, sketchbook pro, key shot, alias automotive, solid works, research, sketching, still life drawing, woodworking, jewelry design and production, soldering, welding, painting, wacom intuos and cintiq products

IDSA, Bearcat LaunchPad, Orientation Board, Sigma Alpha Epsilon Fraternity: Webmaster, Community Service, Philanthropy, Recruitment Committees, Steward

references upon request

running, rubber ducks, riehle-good puns, jewelry, metalsmithing, canoeing, skiing, fishing, research, quotes, electronic dance music, Abraham Lincoln, jimmy john’s, mio energy, baseball, college basketball, motivational speakers

Hello!Thank you for taking the time to look through my portfolio. I am highly passionate about design and I hope it is shown through my work.Yours, Jon

(513) 310-0235 | [email protected] Pinemill DriveWest Chester, OH 45069

experience

education skills

interests

involvement

Collaborated with the Design team on various glass packaging products with large food and beverage companies.

Researched areas of improvement within medical procedures with the Biosurgery team, Designed various medical products involving mastectomies and hernia fixation.

actively contributed to the design team on a wide variety of products. exposed to different fields of work: medical design, packaging design, product design.

Lakota East High School | Liberty Township, OHDiploma with Honors 2011 | GPA 3.879

Kaleidoscope inc. | Cincinnati, OHindustrial design co-op | summer 2014

Johnson n’ Johnson - Ethicon | Somerville, NJIndustrial Design / Human Factors Co-op | Fall 2013

Owens-Illinois | Perrysburg, OHIndustrial Design Co-op | Spring 2013

(513) 310-0235 | [email protected] | Jon Riehle_01


Here is what we will discuss:

a new bottle for a new drink

making a flex shaft easier for students

new tech for the benefit of cleft palate patients


companies which dominate a market are always trying to find a way to stay on top. the liquor industry is no exception. diageo is the top selling liquor company in the world. how can we take their methods to create something new and continue it’s dominance.

a new bottle for a new drink


carbonated vodka is making a comeback. A very common drink in other parts of the world, but not the US. I looked at why it fizzled, and where we could make it improve

carbonated vodka?

how can we successfully introduce carbonated vodka to the american life-style?

USEurope

vs.

area of opportunity

Diageo is the #1 wine and spirits company in the world and are always looking for an area of opportunity to stay on top. Can carbonated vodka be that opportunity?

??

?carbonated vodka?

CARBONATED VODKA!


learn a brandSean P. Diddy Combs was the social icon for Ciroc vodka. He changed the way the company marketed the product and helped lift it into the spotlight within one year. By using his personality Ciroc built the brand identity around him.

who can be the carbonated vodka icon?

Shape matches imagesharp shoulder and soft hourglass shape makes bottle scream premium

Ultra premium vodkaUses “Ultra premium vodka” as a slogan to match Diddy’s high class life

Social Status$30 in the store and $150 at a bar. Buying Ciroc is a way to brag about your wealth.

After hiring P. Diddy as a spokesman, sales went from 14,000 to 2.1 million in one year.

2.1 MILLION

14,000


Who is Avicii?

fresh young

exciting

international party boy

20s-30s

new money

superstar

recklessactive

DJ #4


ideationsI began ideating using adobe illustrator, sketchbook pro, and photoshop. I used current bottle designs as inspiration and understanding of the current vodka market.

the design is inspired by several features based off the inspiration images and research that I discovered. from the shape of the bottle to the technology inside it, I was able to come across a final product that hit every aspect of my knowledge of glass

features

dance floor inspired shape

simple flint bottle

the form derives from a light shining down on the dance floor. It lets people know your serious about showing off your schway moves

flint bottle to capture the glowing effect from the colored push-up to make it really pop

large brandingthe form allows for large areas of branding so people say, “Hey. look at X YOU. I want some of that.”

production friendlythe bottle has a large area for contact points for quick, logical, cost-reducing production; easy production=more money=happy diageo

colored push-upthe bottle has a highlighter push-up making it glow under a blacklight to bring out the full effect of a light hitting the dance floor

simple twist offThe standard, twist off finish doesn’t distract you from the other, more important features

delicious flavoursX YOU flavored vodka comes in 5 extravagant flavors for a unique experience: dragon fruit, starfruit, tropical, lime and mandarin



combine jewelry and sculpture together and that will get you metalsmithing. a local high school provides a class, but funding gets hard when tools break on a consistent basis. my goal for this project is to redesign the tool for a interface in order to save money and have the tools they need.

making a flex shaft easier for students

This is how the procedure works. I did intense research to get familiar with what undergoes the surgery . Through my research I found out that it was a very invasive surgery with several parts

Procedure


=Flex Shaft Head Aches

100Students learn how to use the flex shaft at Lakota East High School.

3/4 of Purchased Flex Shafts have to be replaced every year.

At the earliest, the school replaces it in 6 weeks.

6

have you met jesse?

how can we reduce the number of flex shafts broken each year?

stressedknowledgable

outdoorsy promising

mid 30s

trustworthy

engagingactive

family man

jesse dornanhigh school art teacherclasses: metals I & metals II

I did some brief research on the parts and process of how a flex shaft works. it is most used for cleaning pieces that have recently been soldered to clean the part and move on the next step in the design process


flex shaft?

A flexible rotary shaft (flex shaft) is used in metalsmithing and jewelry. It consists of a rotating wire coil incased in a thick rubber covering. It consists of a foot pedal which controls the speed. A flex shaft is mostly known for its versatility: Most commonly used in jewelry and metalsmithing

Motor

Pedal

Tool Bits

Shroud

Common Scenario

Solder Dirty Prepare Clean Final

Core Functions:Sanding [Most Common]BuffingGrindingCarvingDrilling

flex shaft defined


I was able to observe a student in Jesse’s class and how he uses the normal flex shaft. I found 2 major things that were wrong in his usage and ultimately put unnecessary amounts of stress on the cord. This is common scenario in the studio and can lead to the cord breaking.

here’s the problem:

stress on wrist and cord

inconsistent pedal movement

cord snaps


Procedure



after ideations, ergonomic studies, and model-ling, I came across this final design with an array of different features. the features will allow stu-dents to use the flex shaft in an easier way and thus break less often

new features

ergonomic aluminum shaft “no more pedal” button lefty switch dual cordthrough ergonomic studies with foam core models, I found a unique twist on the pencil grip for comfort and a new way to show direction on how to hold the device

a rubber, pressure-sensitive button replaces the pedal and puts the control of the motor directly at your finger tips. as an addition, it is rubber coated for an even easier grip

towards the back of the device is a LED button to show which side activates the motor. slide it one way and it’s a righty, slide it the other and it’s a lefty

the dual cord accounts for the wired cable which is attached to the motor. it also accounts for the pressure sensitive button when it is activated


Procedure



research. research. research. through a hefty amount of research, orthogna-thic surgery provides a vast amount of opportunity. for this project i changed my mind set. i wanted to find a better solution for the patient rather than the surgeon. with this mind set, i was able to discover a procedure that would help both parties.

new tech for the benefit ofcleft palate patients


cleft palate.palate expansion.orthognathic surgery.Cleft Palate is a genetic deformity which strikes the roof of mouth(cleft) and is underdeveloped. It is formed between the 6-9th month of pregnancy and is often discovered after birth. This is a cosmetic deformity which can cause a multitude of health problems. To fix it, the child must undergo multiple surgeries to avoid any health complications.

TimeInvasiveness

ComplexityRisk

16-22 years

TimeInvasiveness

ComplexityRisk

4-6 years6-18 months

TimeInvasiveness

ComplexityRisk

Timeline of Surgeries

palate repair palate expansion orthognathic surgery

orthognathic surgery=area of opportunity

Doctor goes in and repairs palate by adding tissue from other parts of the body to close roof of mouth

Doctor surgically stretches jaw using forceps and installing a palate expander

Due to underdeveloped mouth, chin and jaw also become disformed. Surgery helps breathing, eating habits, and hearing.



procedure- Administer antibiotics- Insert Intravenous(IV) tube- Check vital signs- Insert nasotracheal and endotracheal tubes in appropriate areas for intubation- Administer anesthesia

Pre-op Sagittal SplitLe fort I Genioplasty Post-op

Objective:Prepare for surgery

Objective:Correct maxilla

Objective:Correct mandible

Objective:Slide chin forward

Objective:Return to hemotasis

A

B

A A A

BBB

CC

C

A

B

Pre-Surgical Orthodontics- Mouth aligned with braces 6 months to 2 years prior to surgery

Access- Insert periosteal elevator be-tween mucosa and lateral wall of nose- Insert curved retractor behind the maxillary tuberosity- Retract the lip and muco-periosteal flap to expose the antero-lateral maxilla

- Subperiosteal dissection is done up to the mandible- Raise buccal flap to expose bone- Use Crocker’s forceps to hold the coronoid process for stabilization and good retraction

- Subperiosteal dissection is done up to the mandible- Superficially incise the mentalis muscle and its me-dian raphe- Continue exposure until both mental nerves are identified

- Use a high osteotome to seperate on the lateral wall of maxilla - Use a curved osteotome to complete the cut- Digital mobilization (twisting) of the down fractured maxilla is performed- Use tessier mobilizers to pull maxilla forward- Remove anterior and posterior walls of the maxilla with rangeurs and a drill

- Preformed acrylic splint is in-serted and maxilla is advanced into its new position- Teeth are pressed together using continuous orthodontic powerchain elastic- Fix advanced maxilla with 4 L-shaped titanium miniplates

- Preformed acrylic splint is inserted and maxilla is ad-vanced into its new position- Teeth are pressed together using continuous orthodontic powerchain elastic- Fix advanced mandible with 4 L-shaped titanium miniplates

- Interpose blocks of hydroxyapatite into osteotomy gaps- Fix advanced chin with 4 L-shaped titanium miniplates

Access Access

MovementMovementMobilization

Prepare patient

FixationFixation

Fixation

Post-Surgical ER

- Perform a horizontal cut above the foramen- Perform a vertical cut from the anterior end of the cut down to the inferior border-Split bone using osteotome- Repeat on other side- Cut excess bone of proximal segment

- Use a fissure burr to mark the midline chin- Use reciprocating saw to perform osteotomy below mental foramina- Detach the anterior belly of the digastric muscles- Manipulate jaw into correct position

- Return patient to ER- Observe charts and machines for any harmful readings- Maintain patient at homeostasis

Finish- Return to doctor for examination- Swelling is evaluated- Removal of braces is complete after 2-4 months post surgery

TimeInvasiveness

ComplexityRisk


I was able to talk to a patient a few months after she had her surgery. She gave valuable input and opened up a new area of opportunity and route this project could go

the patientJenna-18-Lakota East High School Senior-orthognathic surgery patient

is there new technology to benefit the patient?

anything that bothers you right now?“I can still feel my plates and screws... That is the biggest source of pain, even being fully recovered.”

most memorable before surgery?

most memorable after surgery?

“I remember Dr. Krishnan going over all the gross details one last time. I knew it was coming for a while, but it still freaked me out.”

“I remember all the nurses coming in and telling me how beautiful I looked. I saw myself in the mirror and saw how swollen I was. I couldn’t see how much different I looked until the bandages were off.”


after discovering an area of opportunity. I investigated an alternate way of completing the surgery. I stumbled across a bone adhesive that was discovered in January 2013 in Sweden. It is broken into 2 parts which needs mixing and after it is applied, it can be cured by a LED light.

Discovery!Jenna-17-Lakota East High School Junior-orthognathic surgery patient

is there new technology to benefit the patient?

anything that bothers you right now?“I can still feel my plates and screws... That is the biggest source of pain, even being fully recovered.”

+

mix apply cure what is the best way to apply the glue?

Combine two liquid components

Apply it to area of break

Use UV LED light to cure

Dr. Hans von HolstStockholm Royal Institute of TechnologyProfessor of Neuroengineering, ResearcherDiscovered Bone Adhesive

benefits

most memorable before surgery?

most memorable after surgery?

“I remember Dr. Krishnan going over all the gross details one last time. I knew it was coming for a while, but it still freaked me out.”

“I remember all the nurses coming in and telling me how beautiful I looked. I saw myself in the mirror and saw how swollen I was. I couldn’t see how much different I looked until the bandages were off.”

shorten surgery timesimple user interfaceeliminate use of plates and screwsexpedites recovery timesafer for the patient;prevents infection

“With the glue we expect patients to be able to leave that night instead of resting in the hospital for 2-3 days”


LED or no LED


2 4 6

2 oz. Cartridge

Personalized Tip

Easy Removal Ridges

Finger Pump

The average procedure would take 4oz. of glue. But upon variation of doctors, those who need more can do so without excess waste.

Simple plastic, cut-off tip: The PA is able to cut the tip to the angle, width, and length of choice.

Ridges are used to provide an easy place to grip the cartridge during the assemble and removal processes.

The device’s function is based on the function of a caulk gun. Push down the pump and a force pushes the glue forward.


Spara uses a multi-use disposable tube for application. It comes in two parts and is assembled through screwing the cap on. After assembly, the glue can be applied by pushing down the lever.

how it works

Push plunger

gather materials remove cap twist cap on cut tip push for application

thank you for your time

(513) 310-0235 | [email protected]

Jon Riehle Portfolio | Fall 2014

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Transcript of Jon Riehle Portfolio | Fall 2014