Joining up b2b social media with sales
26
1 | 25.03.2022 Joining-up b2b social media ce: Flickr / CC Attribution / Andreanna Moya
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Transcript of Joining up b2b social media with sales
1 | 18.04.2023
Joining-up b2b social media
Source: Flickr / CC Attribution / Andreanna Moya
2 | 18.04.2023
PR Moment data soft on b2b.
Source: PR Moment (n=50)
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Really. No really? Think again
Source: The Business of Influence, Philip Sheldrake (Wiley, 2011)
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Organisation Market Competitors
The business of influence
5 | 18.04.2023
Sales 1.0: online spam
Source: Sales email / Stephen Waddington
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Sales 2.0: mining for data
Source: LinkedIn
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Sales 2.0: turning data into insights
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Awareness
Knowledge
Interest
Preference
Action
Marketing 101: sales pipeline
Source: Topsy
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ListeningInfluencer Identificati
on
Attract: Content, channels and story
telling
Engage Sales
Planning model
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Listening: events good start point
Source: Vintank
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Listening: specialist tools
Source: Vintank
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Influencer identification: Topsy
Source: Followerwonk
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Influencer identification: Traackr
Source: Traackr
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Don’t join the content bandwagon
Source: Content Marketing Institute: 2013 Benchmarks, Budgets and Trends
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Brand voice: it should be like dating
What Audiences
Want to Hear, Say,
Do & Value
What Your Brand
Wants to Say, Hear,
Do & Value
Brand
Voice
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Innovative and brave content
Source: Prezly
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Humour works but apply with care
Source: Screwfix / Twitter
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Built-in lead generation
Source: Altimeter / Slideshare
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You need to be media agnostic
Source: Unified Social
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New platforms for engagement
Author tag
Link
Source: Google+
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Communities and hanging out
Source: Google+
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Closing the sales cycle
whitepapers
blogs
video
events
CRM
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whitepapers
blogs
video
events
CRM
SALES
Closing the sales cycle
24 | 18.04.2023
How can I help?• Plot your customer pipeline journey• Map marketing and communication activity
against your pipeline• Test, test, test• Please don’t fill the internet with shit
content…• …and don’t send dumb emails because they
might get shared.
25 | 18.04.2023
How can I help?
