Joining tv and online a story through endframes

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The Journey from TV to Online A story told through the end frames of the 2013 Super Bowl ads

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Transcript of Joining tv and online a story through endframes

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The Journey from TV to Online

A story told through the end frames

of the 2013 Super Bowl ads

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It’s 2013 - Joining up TV with online has become the norm.

Info-seeking & Conversation

Awareness & Recall

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This year’s Super Bowl ads show experimentation with different tactics to

drive online traffic amongst second screeners.

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Here are some of the end frames…

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The Big Question remains:

What is the best route for joining up TVC and online?

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Thank you.

Jennifer Bonhomme - Senior Digital Strategist [email protected]


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