Joined Up Communications–the Smithy Creative

8/10/2019 Joined Up Communicationsthe Smithy Creative

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walking the talk

WHERE BRANDS ARE CRAFTED

THE POWER OF JOINED UP COMMUNICATIONS

TM


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a b it about me


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WHERE BRANDS ARE CRAFTEDTHESMITHYCREATIVE.CO.UK 3THE SMITHY CREATIVE 2014

Open Doors

Christian Aid

London City Mission

St Richards Playgroup, Hanworth

International Citizen Service

Catherine Prescott, copywriter

The Childrens Society

LICC

Restored Relationships


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a b it about this session


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1. To help you think about how and whereyou communicate.

2. To show you the power of communicatingfrom one uniting idea.

3. To give you some tools to help fnd the idea.

All church examples are copyright of The Smithy Creative exceptfor St Kea, Truro by ArthurSteenHorneAdamson

A BIT ABOUT THIS SESSION

WHATSTHE POINT?


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WebsiteEmailsWeekly news sheetEvent yersSocial media

WALKING THE TALK

WHAT DOYOU SAY?WHERE DOYOU SAY IT?


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Church building Your congregation(What are they saying?)

Your welcomeStyle of serviceWorship bandChildrens clubsHome groups

WALKING THE TALK



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Church building Your congregation(What are they saying?)

Your welcomeStyle of serviceWorship bandChildrens clubsHome groupsQuality of the coffee

WALKING THE TALK



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Corporations spend a lot of money ontheir branding, communicating who theyare and what they stand for to who theywant to hear it.

WALKING THE TALK

ONE BIGIDEA


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WALKING THE TALK

ONE BIGIDEAWinning

To bring inspiration and innovation to everyathlete * in the world.

* If you have a body, you are an athlete.


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s t lu ke9

s reigate


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To serve those in the community.

WALKING THE TALK

ST LUKESCHURCH Christians looking for a churchPeople open to spiritualityParents of school childrenBaptisms, weddings and funeralsGreat links with schoolsLots of familiesRelational challengesOne parent familiesMedium incomes

I want to feel accepted for who I amI want to feel wantedI want to be useful


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welcoming accepting openbelonging love

careconcerncompassionbible basedliving out faith

in communityconnectionworshipGodfriendly

informalevery memberministryworshipping welcoming

spirit-flledcompassionategrowing prayerfulChrist-centred

living engaging serving

Accepting Practical Fun

WALKING THE TALK

ST LUKESCHURCHDescribe the church...


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Life Matters

Everyone is important to God.

WALKING THE TALK

ST LUKESCHURCH


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s t kea t ru ro


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finding your uniting idea


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Vision where you are headed

Purpose what you exist to do

Values the beliefs that driveyour behaviours

Behaviour what you do to live out your values

Big idea the uniting thought that holdsthis all together

WALKING THE TALK

JOINED UPTHINKING


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Vision Where were headed

Our community transformed by knowing they are loved, valued and empowered by God.

Purpose What we exist to do

We are active and dedicated followers of Jesus who love working togetherto transform peoples lives in our community.

Values The beliefs that driveour behaviour

Inclusive Relational Generous

Behaviours What well do to liveup to our values

We are a family

We choose to do life together.We are down-to-earth, honest andreal as we dedicate ourselves to

following Jesus.

We are fun

We love getting to know people.We are relevant and engaging

every time we listen andcommunciate.

We are giving

We love and value each other.We give the best of ourselves, our

passions and gifts while empoweringothers to do the same.

Our approach The big idea behind it all

From the centre

WALKING THE TALK

JOINED UP THINKING EXAMPLE


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WALKING THE TALK

JOINED UPTHINKING

Looking back

1. Why are you looking at how your churchcommunicates now?

2. What do you want this project to achieve?


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WALKING THE TALK

JOINED UPTHINKING

Who are you?For your leadership team

1. What do you perceive as being your churchsoverall purpose?

2. Who are you serving? Age, location, work etc3. In your eyes, what makes you different to

other local churches?4. If your church closed, what would you like it

to be remembered for?


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WALKING THE TALK

JOINED UPTHINKING

Who are you?For your congregation

1. What single image or word captures whatyour church means to you individually?

2. What is it about being at your church thatinspires you personally?

3. What hinders this experience for you?4. What would your church never

compromise on?


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WALKING THE TALK

JOINED UPTHINKING

Looking forward

1. What does success look like for you?2. What activities will you be involved with?3. How long will it take?


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questions


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First Floor, 110 Ashridge Way Sunbury-on-Thames, Middlesex TW16 7RR+44 (0)7906 260305 [email protected] www.thesmithycreative.co.uk Twitter: @Smithy_Creative

2014 The Smithy Creative Limited. The Smithy Creative Limited i s a company registered in England and Wales with company number 8004740.The Smithy shield logo is a trademark of The Smithy Creative Limited.

WHERE BRANDS ARE CRAFTED

TM

thank you

Joined Up Communications–the Smithy Creative

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Transcript of Joined Up Communications–the Smithy Creative