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Join the Movement. Youth Engagement Brief History Making the Case The Youth Role The Adult Role.
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Transcript of Join the Movement. Youth Engagement Brief History Making the Case The Youth Role The Adult Role.
![Page 1: Join the Movement. Youth Engagement Brief History Making the Case The Youth Role The Adult Role.](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649da15503460f94a8cf6e/html5/thumbnails/1.jpg)
Join the Movement
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Youth Engagement
• Brief History
• Making the Case
• The Youth Role
• The Adult Role
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*Disclaimer*While this presentation focuses on tobacco
control programs specifically, and you’ll hear us say the word tobacco a lot, and
the CDC Youth Engagement User Guide is based on the Best Practices for
Comprehensive Tobacco Control Programs, it’s only because that’s where
our funding stream is located.
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*Disclaimer*We strongly believe in the utilizing the
youth-led/adult-assisted approach to address all issues or concerns
involving youth, whether it’s (ANY) substance abuse prevention programs, school
improvement plans or community group projects.
That being said…let’s get started!
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Youth Engagement: A Brief History
• 1964 – 1990: Health Education– Give them the right information and they’ll make
the right decision
• Early 1990s: Life Skills and Peer Resistance– Influenced by social environment not statistics; – Need to INVOLVE youth recognized
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Youth Engagement: A Brief History
• Late 1990s: Florida “truth” campaign– Important partnership in developing solutions
• Most recent:– Social Networking Sites for recruiting and
organizing– Smoking in movies addresses role of social
environment in smoking initiation
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Youth Engagement: The Transition
From:- Problem to fix- Tokens- Individual focus- Education- Adults as Guides- Anti-Smoking
To:- Agents of Change- Community Partners- Community focus- Policy Change- Adults as Partners- Anti-Tobacco
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Youth Engagement: The Transition
Works- Counter
marketing- Media Advocacy- Social Norms- Community
Approach- Policy Work
Under Review- Rallies- Peer Pressure
focus- Resistance Skills- Skill Building (w/o
opportunities)
Doesn’t Work- School only
approach- Information
Overload- Token Youth Seat
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Youth Engagement: Making the Case
• History supports it
• Scientific Evidence
• Cost
• Sustainability
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Youth Engagement: Making the Case
• Youth Are…– Advocates for policy change– Powerful voices– Targets– Energetic– Concerned– Creative / Innovative– CONNECTED
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Youth Empowerment: The Youth Role
• Recruitment• Policy Advocacy• Media Advocacy• Community Engagement Activities• Fighting Pro-Tobacco Influences
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The Youth Role: Recruitment
• Where to go?
• How to get there?
• When to appear?
• Then what?
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The Youth Role: Policy Advocacy
• Youth need education and training– Key statistics– Policy issues (who the players are)– Approaching and Influencing the players– Media Literacy
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The Youth Role: Policy Advocacy
• Policy initiatives should focus on supporting and reinforcing tobacco-free norms– Increasing retail price– Decreasing minor access– Increasing smoke-free ordinances
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The Youth Role: Media Advocacy
• Used to advance policy advocacy projects
• Build community support for policies
• Capture attention to enhance efforts
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The Youth Role: Media Advocacy
• Limited funding? No problem!– School publications– Earned Media– Guerilla Marketing– Partner with statewide advocacy groups
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The Youth Role: Community Engagement
• Help shape the environment
• Deepen community networks
• Pool resources
• Don’t forget sub-communities!
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The Youth Role: Fighting Influences
• We can’t out-spend them
• We don’t have a larger presence than them
• We aren’t everywhere that they are
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The Youth Role: Fighting Influences
• Changing Social Norms
• Monitor and report industry activities
• Store Alert Projects
• SmokeFree Movies campaign
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Youth Empowerment: The Adult Role
• Give authority and permission to act
• Enable ability to make decisions
• Help shift focus to Policy Change
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Youth Empowerment: The Adult Role
• Act as the convener; make sure all parties are at the table
• Engage youth from conception to evaluation
• Facilitate youth involvement in community coalitions
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Youth Empowerment: The Adult Role
• Find funding
• Assist youth in developing materials
• Provide forum for interaction
• Act as a conduit between the nay-sayers and the youth
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The Adult Role: Focus on Policy Change
• Key Elements:– Sustained Funding– Commitment from Partners– Environmental Change
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The Adult Role: Focus on Policy Change
• Focus on policy-driven deliverable
• Sync with community policy efforts
• Line up with statewide education/media
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Contact Information
• Ruby Moore– [email protected]
• Jennifer Steele– [email protected]
• Toll Free – (877)304-2727