Johnson & Johnson North America
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Transcript of Johnson & Johnson North America
COUNTRY PROFILE Comprise of United
states of America and Canada
Major Languages: English, Spanish to lesser extent French
Major religions: Christianity, Judaism, Islam, Buddhism, Hinduism and Sikhism
Life expectancy 80-85 years
Literacy rate : 99%
BACKGROUND OF JOHNSON AND JOHNSON
Launched in 1886 by Robert Wood Johnson and is a well known global brand.
Johnson and Johnson is world’s sixth largest premier consumer health company, eighth largest pharmaceutical company and fifth largest biologics company
Have more than 275 operating companies around the globe in more than 60 countries employing around 128,000 people.
Johnson & Johnson’s worldwide head office is located at Brunswick, New Jersey in United States.
Embrace research and science and invent innovative products and ideas to advance the well-being of people.
Company strongly focus upon its slogan of: CARING FOR THE WORLD, ONE PERSON AT A TIME.
PURPOSE: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING.
VISION: TRUSTED TO ENRICH THE HEALTH AND WELLNESS OF EVERY NORTH AMERICAN, EVERY DAY.
MISSION: WE WILL BE THE FASTEST GROWING CONSUMER HEALTHCARE COMPANY IN NORTH AMERICA
CREDO: RESPONSIBILITY TOWARDS CONSUMERS, EMPLOYEES, ENVIRONMENT AND STOCKHOLDERS
COMMITMENT OF GIVING BETTER LIVINGCOMMITMENT OF GIVING BETTER
LIVING
BRANDS AND PRODUCTS Baby care
Oral Health Care
Wound Care
Nicotine Replacement Theory
Skin and Hair Care
Women’s Health
Nutritionals
Non-Prescription Drugs
Eye Care
BRANDS AND PRODUCTS
DEMOGRAPHICS
Human Resource- Skilled & diversified workforce
Physical resources- Information technology, production facilities and marketing facilities. Maintenance for continuation of smooth production processes.
Knowledge Resources- To maintain its position among its competitors strong market knowledge is essential.
Infrastructure- Advanced and improved infrastructure provides J&J a competitive advantage.
DEMOGRAPHICS
GOVERNMENT Empathetic and fair health policy.
North America is a continent not a single country meaning it has no single government.
Canada and Mexico have forms of democracy, head of the government is Prime Minister
Superior, reasonable health care delivered carefully and successfully.
Defensible growth and environmental fortification.
Free-market economic values.
Motivating people to make cognizant decisions about their fitness .
CULTURE OF THE FIRM Value based leadership:
continue to put the “need of the people they serve first”
Diversity: value people from every background, culture, religion, gender.
Innovation : rewards creativity and newness.
Passion : desire to enrich people’s lives – delivering quality
Collaboration: believe in building trusting relationships
Courage: to take great risks for the benefit of the greater good.
ROLE OF GEOGRAPHY AND THE FIRM
Pool of consumers from different parts of the world.
Large pool of skilled workforce with innovated new ides for improvements in fitness of its consumers.
High-tech machinery and equipment's for continuous process of production.
Good market knowledge and the company invests about 12.5 of its total revenue every year to get more information about the market trends and consumer expectations globally.
ECONOMICSECONOMICS
STRENGTHS Higher customer satisfaction and strong
research and development facilities
Recognized for its strong customer base and brand image
Strong global presence, products are sold in more than 175 countries
Pharmaceutical revenues of $24.6 billion for the financial year 2008
Successfully differentiated itself from competitors
Vastly diversified company enormous variety of products
High reliance on sales of CNS and Risperdal
Private label exposure
Key products demand is shrinking
Pressure to reduce prices
OPPORTUNITIES Global expansion
Integrate recent acquisitions (Conor Med systems, Robert Reid, Maya's Mom)
Opportunity to increase market share
Opportunity to acquire its competitor(Pfizer)
Expansion and innovation into diagnostics and medical devices
THREATS
Healthcare regulations
Growing Competitors; generic drugs growth
Weaker consumer environment expected in the US
Spreading too thinly - made investments in non-core areas, like social media with Maya's Mom
COMPETITORS
Pfizer
Merck
Novartis
Sales
J&J
Pfizer
Merck
Novartis
COMPETITORS
REVENUE OF THE FIRM
FUTURE PERSPECTIVES To be the largest
healthcare company in the world.
Promoting trust, fairness, respect and care not only among its consumers but also among its stakeholders.
J&J commits to live by its credo.
Creating values through innovation.
Global reach with local focus.
Excellence in execution.
Development of its employees.
Building market leadership.
Adapting to changing Global markets.
Strengthen Global presence.
FIRM STRATEGIES