JOHNS HOPKINS ENGINEERING MARKETING, …Results 266% from Request for Information (RFI) 10,017...
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JOHNS HOPKINS ENGINEERING MARKETING, COMMUNICATIONS, & RECRUITMENT FY16 ANNUAL REPORT
Transcript of JOHNS HOPKINS ENGINEERING MARKETING, …Results 266% from Request for Information (RFI) 10,017...
JOHNS HOPKINS ENGINEERINGMARKETING, COMMUNICATIONS,& RECRUITMENT FY16 ANNUAL REPORT
“ There is magic in graphs. The profile of a curve reveals in a flash a whole situation—the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.”Henry D. Hubbard, Creator Of The Periodic Table Of Elements
W h o We A r e & W h a t We D oFr o m T h e M a r ke t i n g D e p a r t m e n tIn fiscal year 2015–2016, Johns Hopkins Engineering's part-time and online programs saw tremendous growth in applications and inquiries compared to the previous year. Many things across the organization contributed to this growth.
From a marketing perspective, we focused on “inbound marketing”— that is, the methods by which we attract prospective students to our website to request information, attend an event, or
apply to a program. As well as how we keep them engaged and moving toward the ultimate goals of applying, enrolling, and graduating.
The following annual report details our marketing efforts and their results for FY16. Our FY15 annual report was awarded a Gold Award and trophy for Best Print Publication by the University Professional and Continuing Education Association. We feel that these annual reports are an engaging way to communicate what’s happening in the world of marketing and recruitment at Johns Hopkins Engineering and we hope you find them valuable.
KENSCHAPPELLE DIRECTOR
MAUREENPUNTE BRAND MANAGER
ALEXANDRARAVER RECRUITMENT & MARKETING COORDINATOR
ALYSSAVETRO MARKETING & COMMUNICATIONS SPECIALIST
• Responsible for JHEP brand adherence • Designs print and web collateral• Schedules e-mail communications• Manages web requests• Oversees production of the catalog• Coordinates giveaway orders
• Oversees the day-to-day operations
• Recruits students and faculty by attending conferences and hosting information sessions
• Manages recruitment software and application tools
• Leads Strategic Enrollment Management committee
• Manages written messages, tone, and brand
• Writes and edits all web, print, e-mail, news, and social media content
• Oversees production of marketing videos
F Y 1 5 G o a l s
1 Increase applications by 10% each term compared to previous year
Summer ....� 24% Fall ..................� 51% Spring .........� 19%
2 Increase requests for information by 20% compared to previous year
Results � 266% from Request for Information (RFI) 10,017 compared to 2,731 in FY15
“ One of the reasons I chose Johns Hopkins was because of the admissions process. It was quick and easy. I did not feel like I had to jump through hoops to apply and all the information was available on the website.”From The Spring 2016 Newly Enrolled Student Survey
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P r o s p e c t i v e S t u d e n t s B y M o n t h
To t a l P r o s p e c t s O v e r T h e Y e a r H o w A p p l i c a n t s Fo u n d T h e P o i n t O f E n t r y
8 %Always Knew
About JHEP
3 9 %Word Of Mouth
1 3 %Other
2 9 %Google Search
2 %JHEP Communicat ion (E-Mai l or Direct Mai l )
5 %Onl ine Ad
4 %Career Development Of f ice
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Applied and Biomedical Engineering
Applied and Computational Mathematics
Applied Physics
Chemical and Biomedical Engineering
Civil Engineering
Climate Change, Energy, and Environmental Sustainability
Computer Science
Cybersecurity
Electrical and Computer Engineering
Engineering Management
Environmental Engineering
Environmental Engineering and Science
Environmental Planning and Management
Financial Mathematics
Information Systems Engineering
Materials Science and Engineering
Mechanical Engineering
Space Systems Engineering
Systems Engineering
Technical Management
11% 3% 2% 1% 1% 1% 21% 13% 7% 5% 5% 2% 3% 1% 3% 1% 5% 3% 9% 3%
Appl
ied
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ngin
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,114)
Appl
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puta
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7)
Appl
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ics (
194)
Chem
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and
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27)
Civi
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Com
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ence
(2,14
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Cybe
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(1,11
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tric
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ompu
ter E
ngin
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Engi
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Man
agem
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484)
Envi
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(456
)
Envi
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)
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Fina
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21)
Mat
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1)
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85)
Spac
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s Eng
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(247
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Syst
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88)
Tech
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To t a l P r o s p e c t s B y P r o g r a mP r o s p e c t s B y P r o g r a m O v e r T h e Y e a r
P r o s p e c t s B y S t a t e A n d Z i p C o d eP r o s p e c t s O u t s i d e O f T h e U S
*A substantial amount of data is missing; this does not necessarily reflect the total population of prospects. *A substantial amount of data is missing; this does not necessarily reflect the total population of prospects.
Application
Conference/Fair
Information Session
Online Advertisement (Wiley Campaign)
1%
3%
22%
27%
JHEP Website “Request for Information”
Other
46%
1%
Total Prospects
H o w We G e t P r o s p e c t i v e S t u d e n t I n f o r m a t i o nAp
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omed
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Other
Application
Conference/Fair
Information Session
Wiley Landing Page
JHEP Web Form
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P r o s p e c t s B y P r o g r a m A n d S o u r c e
THAT'S AN INCREASE OF
10 11
Conference Prospects ......................................... 100
2015 Fall Information Session Prospects ......... 508
2016 Spring Information Session Prospects ....418
C o n f e r e n c e s A t t e n d e d1. International Council on Systems Engineering (INCOSE) International Symposium
July 13–16, 2015 | Seattle, WA2. American Society of Civil Engineers (ASCE) Pipelines Conference
August 23–26, 2015 | Baltimore, MD3. Biomedical Engineering Society Annual Meeting
October 7–10, 2015 | Tampa, FL4. Blacks in Government Education Fair (New Carrollton Chapter)
October 15, 2015 | New Carrollton, MD5. Society of Women Engineers (SWE) Conference
October 22–24, 2015 | Nashville, TN6. National Defense Industry Association (NDIA)
18th Annual Systems Engineering Conference October 26–29, 2015 | Springfield, VA
7. CyberMaryland October 28–29, 2015 | Baltimore, MD
8. Southern Maryland Higher Education Center (SMHEC) Open House November 5, 2015 | California, MD
9. Society of Hispanic Professional Engineers (SHPE) Conference November 11–15, 2015 | Baltimore, MD
10. International Mechanical Engineering Congress & Exposition November 13–19, 2015 | Houston, TX
11. National Society of Black Engineers (NSBE) 42nd Annual Convention March 23–27, 2016 | Boston, MA
12. Women in Cyber Security Conference March 31–April 2, 2016 | Dallas, TX
13. IEEE Women in Engineering International Leadership Conference May 23–24, 2016 | San Jose, CA
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553FALL 2015
ONLINE RSVPs
641SPRING 2016
ONLINE RSVPs
61FALL 2015
ON-SITE RSVPs
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I n f o r m a t i o n S e s s i o n sEach fall and spring, we host online information sessions for each program. The fall season concluded with an on-site session at the Kossiakoff Center at the Johns Hopkins Applied Physics Laboratory (APL).
The marketing team advertises the information sessions in a variety of ways.
• Current students and faculty are sent an e-mail about their program’s upcoming information session as part of a “Tell a Friend” campaign.
• New prospects who enter the recruitment funnel receive an e-mail asking them to either RSVP for upcoming sessions, or to view a previously recorded session.
• Advertisements run on our digital ad networks, on Google, Facebook, digital signage at APL, our website, and select print publications.
• In April 2016, we conducted the first student and alumni panel information session. It yielded more RSVPs and attendees than any single degree program information session.
Any prospects who RSVP—whether they are able to attend or not—receive a follow-up e-mail after the session takes place. The e-mail links to the recorded information session, the program’s homepage, and contact information for the admissions team in case of questions. Those who attend an information session receive the same information, plus a survey about the session.
I n f o r m a t i o n S e s s i o n R SV P s61%
Attended
40% Attended
34% Attended
Y o uTu b e V i e w s O f S e s s i o n R e c o r d i n g s
*These views are for the fall 2015 information session only. **Spring 2015 and fall 2015 † An information session was not held in fall 2015 for this program. ‡ The alumni/student panel was not held in fall 2015.
Applied Biomedical Engineering .................................................
Applied and Computational Mathematics*............................
Applied Physics ...................................................................................
Chemical and Biomolecular Engineering** ............................
Civil Engineering .................................................................................
Computer Science/Cybersecurity/ Information Systems Engineering..............................................
Electrical and Computer Engineering ......................................
Engineering Management/ Technical Management ...................................................................
Environmental Engineering/ Environmental Engineering and Science/Environmental Planning and Management ............................................................
Financial Mathematics† ...................................................................
Materials Science and Engineering ............................................
Mechanical Engineering ..................................................................
Space Systems Engineering ..........................................................
Systems Engineering ........................................................................
Student/Alumni Panel‡ ....................................................................
9,275Total Views
M e s s a g e Fr o m T h e C h a i r
V i d e o s
Computer Sc ience / / Cybersecur i ty / / In format ion Systems Engineer ing
Engineer ing Management / / Technica l Management
Mechanica l Eng ineer ing
This year, we produced and launched the following videos (not including online information sessions). We were able to launch these as part of our marketing efforts thanks to the expertise of both our in-house multimedia team and Storyfarm (a video production firm based in Baltimore).
• Electrical and Computer Engineering: Message from the Vice Program Chair (7/21/15)
• Technical Management: Message from the Program Chair (9/2/15)
• Computer Science, Cybersecurity, and Information Systems Engineering: Message from the Program Chair (12/2/15)
• Course Spotlight: Executive Technical Leadership (2/23/16)*
• Course Spotlight: Embedded Systems Development Lab (3/11/16)
• Mechanical Engineering: Message from the Program Chair (3/14/16)
• Course Spotlight: Modeling and Simulation of Complex Systems (5/5/16)
• Online Courses at Johns Hopkins Engineering (6/14/16)
*Course Spotlight: Executive Technical Leadership video received a Bronze Award in the Streaming/On-demand Content category from the University Professional and Continuing Education Association.
C o u r s e S p o t l i g h t : E m b e d d e d S y s t e m s D e v e l o p m e n t L a b
C o u r s e S p o t l i g h t : M o d e l i n g A n d S i m u l a t i o n O f C o m p l e x S y s t e m s
O n l i n e C o u r s e s A t J o h n s H o p k i n s E n g i n e e r i n gC o u r s e S p o t l i g h t : E xe c u t i v e Te c h n i c a l L e a d e r s h i p*
* Received a Bronze Award in the Streaming/On-demand Content category from the University Professional and Continuing Education Association.
JOHNS HOPKINS ENGINEERINGPART-TIME AND ONLINE GRADUATE EDUCATION
Earn your master’s degree in one of 19 critical fields, such as: Computer Science, Cybersecurity, Electrical and Computer Engineering, Environmental Engineering, Mechanical Engineering,
Systems Engineering, and More…
Visit ep.jhu.edu to learn more or to RSVP for an upcoming online information session.20
A d v e r t i s i n g
American Society of Civil Engineering (ASCE)
Engineering.com
GlobalSpec
INCOSE.com
Andrews Air Force Base AirShow
CyberMaryland
Cybersecurity
Destination Ft. Meade Guide
DC Military
Express
IEEE WIE
INCOSE Insight
PaxRiver
SHPE Magazine
SWE Magazine
USA Today (Army Corp of Engineering
Special Section)
USACE
Google Ad Words
IHS GlobalSpec.com
WashingtonPost.com/WP+
Wiley
JHEP WEBSITEInternet searches and people going directly to ep.jhu.edu.
ADVERTISINGNetworks of sites displaying JHEP ads, social media, and third-party referrers.
WORD OFMOUTH
JHEP RequestFor Information
Wiley RequestFor Information
ImmediatelyA thank you e-mail with a link to the brand essence video
Day 1An introduction and program overview
Day 15The benefits of pursuing a JHEP education
Day 35A highlight of faculty achievements
Day 5A list of the admission requirements
Day 24An overview of online learning (if applicable)
Day 46An overview of JHEP student services
CONFERENCES
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R e q u e s t Fo r I n f o r m a t i o n
The inbound marketing initiatives that we executed this year worked in the manner depicted above. Prospective students typically get to our website by clicking on an advertisement, by finding us through web searches, by meeting us at conferences and graduate school fairs, or by word of mouth recommendation—and sometimes a combination of these.
At this point, prospective students will either request information (on the JHEP website or on one of several landing pages run by Wiley (see pages 26 & 27), RSVP to an information session, or fill out a paper form. Either way, they provide us with their contact information, which is fed into two systems: a customer relationship management system called Salesforce and an automated e-mailing system called EduConverse.
The next step is to send them a series of e-mails over the course of 46 days to keep them engaged, informed, and interested so that they’ll apply. Each degree program has its own set of seven e-mails that are customized to focus on each program’s highlights.
Once a prospective student applies to a degree program, the Johns Hopkins student information system (SIS) tells Salesforce that their status has changed, which then tells EduConverse so that it will stop sending e-mails for prospective students.
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goal deliveredFY16
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After running successful pilot campaigns with Wiley in the fall of 2014 and spring of 2015, we decided to sign on to a year-long contract. The goal is to promote our online master’s programs via a series of paid search ad and retargeting ad campaigns that drive people to landing pages with inquiry forms. Every visitor who fills out the form and hits submit is considered to be a “conversion.”
What started as a campaign to promote seven programs, grew during the course of FY16 to cover 11 programs. In addition, we ran a pilot program in the fall of 2015 to promote the full-time Electrical and Computer Engineering program. The success of this pilot has led to the addition of four more full-time programs to the campaign mix.
Here’s how the inquiries rolled in week-by-week during the course of FY16:
Below are the conversion rates for each program we promoted in FY16:
Paid Media Conversion
Landing Page Historical Traffic Historical Conversion FY16 Traffic FY16 Conversion Variance
Applied Biomedical Engineering 618 13.2% 3,746 14% 0.8%
Brand 514 8.5% 1,058 6% -2.5%
Computer Science 1,669 13.5% 8,951 13.7% 0.2%
Cybersecurity 575 14.2% 1,983 14% -0.2%
Electrical and Computer Engineering 485 11.5% 1,871 11% -0.5%
Engineering Management and Technical Management 1,019 11%
Environmental Engineering, Science, and Management 1,392 10%
Mechanical Engineering 1,416 10.3%
Systems Engineering 277 14.4% 1,212 14.7% 0.3%
*Please note programs launched in FY16 do not have historical data.
The most engagement on Facebook (people who have liked, commented on, or shared our posts) comes from our U.S. fans who are online during their lunch hour (around 12 noon EST).18–24
Our Facebook fans are most ly men (84%)between the ages of
30
Congrats to LT John J. Hamann—recognized as one of 2015's Top 40 Under 40 Military. We're proud to say he's also a student in our Systems Engineering program. In his Navy career, Hamann has flown 97 sorties and medevacs to Haiti for humanitarian aid after the 2010 earthquake. He currently volunteers with the Knights of Columbus, raising money for Catholic charities, disable children, and education. Without a doubt, a well-deserved honor. Happy #VeteransDay to John, his family, and all of our students who serve or have served.civilianjobs.com/40U40
6,159 people reached
T h e To p F i v e Fa c e b o o k P o s t s
So cool—"During testing the researchers at Johns Hopkins University's Applied Physics Lab left the CRACUNS submerged in salt water for as long as two months without affecting its ability to take flight whatsoever."Flying Drone Can Hide Underwater For Months Like A Nuclear Submarine [gizmodo.com]
3,873 people reached
Very cool.Professor Who Solved Fermat's Last Theorem Wins Math's Abel Prize [npr.org]
2,811 people reached
Awesome!Engineer Builds a Functional Miniature V8 Engineer Using Only Paper [thisiscolossal.com]
3,284 people reached
I think we all can relate. Happy Friday!3,510 people reached
S o c i a l M e d i aIt’s all about social these days.
With more and more people getting their news (both personal and professional) from social media, it’s become an essential part of the marketing mix. According to a Pew Research Report released in October 2015, 65% of adults now use social networking sites, a jump that is nearly 10 times the amount from 2005. This is especially true for people with higher education levels: current social media adoption rates stand at 76% for those with college or graduate degrees, 70% for those with some college education, and 54% for those with a high school diploma or less*.
Considering our target audience primarily includes those who have earned undergraduate degrees, we’d be fools not to utilize the power of social media. And we’re no fools!
In FY16, we maintained and grew our presence on Facebook, Twitter, LinkedIn, YouTube, and Google +. In fact, just this year alone, we increased our presence on Facebook by 13.3%, well surpassing the 50,000 follower mark. And just like last year, engagement was highest for positive and congratulatory posts, with humorous posts a close second.
We’ve also seen a huge increase in interest in videos posted to our YouTube page. Most notably, prospective students are watching our online information sessions and course spotlights that illustrate the types of classes students can take—everything from online and Virtual Live options to face-to-face lab opportunities.
Now it might be easy to sit back and enjoy the fruits of our social media success, but we realize that it’s an ever-changing medium that will keep us on our toes in FY17. In the bad news column, LinkedIn has hinted at discontinuing their university pages, which will change how we utilize that particular platform. But in the good news column, we are working on a major update to our social media strategy that will give prospective students what they want—a closer look at the entire Johns Hopkins Engineering community. Stay tuned.
*Adapted from themetapicture.com.*“Social Media Usage: 2005–2015,” Pew Research Center, October 8, 2015.
5 5 , 6 9 1
FANS
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FOLLOWERS
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SUBSCRIBERS
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FOLLOWERS
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FOLLOWERS
LinkedIn Pages
273University Page Alumni Followers
265Group Page Members
942Company Page Followers
Most Popular Videos On YouTube
1. Computer Science, Cybersecurity, and Information Systems Engineering Information Session: Fall 2015 ....................................1,404 views2. TechTalk 6/5/14— Java Guru Marty Hall Kicks Off TechTalk Series ...................................................................................................................... 1,125 views3. Computer Science, Cybersecurity, and Information Systems Engineering Information Session: Spring 2016 ..................................781 views4. TechTalk 11/17/15—Blockchain: The Part of the Iceberg Beneath Bitcoin ............................................................................................................ 633 views5. Applied and Computational Mathematics Information Session: Fall 2015 .........................................................................................................939 views6. Systems Engineering Information Session: Fall 2015 .................................................................................................................................................... 542 views7. Computer Science, Cybersecurity, and Information Systems Engineering Information Session: Spring 2015 ................................. 765 views8. Why Choose Hopkins .................................................................................................................................................................................................................685 views9. Applied Biomedical Engineering Information Session: Fall 2015 .............................................................................................................................429 views10. Systems Engineering Information Session: Spring 2016 ............................................................................................................................................. 422 views
Discovering What Resonates
3,510People Reached
122Post Clicks
171Reactions, Comments, And Shares
I T h i n k We C a n A l l R e l a t eREASONS I BECAME AN ENGINEER
*Adapted from themetapicture.com.
Have A Good Job
Challenge Myself
Build The Iron Man Suit
24% AboveSummer ’14
51% AboveFall ’14
19% AboveSpring ’15
22% AboveSummer ’15
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ENGINEERING.COM | INCOSE.COM | WILEY
WASHINGTONPOST.COM/WP+
GLOBALSPEC.COM GLOBALSPEC.COM
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10,017 Inquirers
2,457 Applicants
1,983 Admits (Full, Provisional, Conditional, & Special)
1,721 Enrollments
1,324 Enrollees
34 35
A p p l i c a t i o n s
In the chart below, you will see the timing of various marketing activities overlaid with two graphs. The bar graph shows the total applications—public and partnership—for each term. The line graph shows the number of applications submitted each month, regardless of when the student intends to start.
M a r ke t i n g A c t i v i t i e s R e s u lt I n A p p l i c a t i o n s
P r o s p e c t s To S t u d e n t s
Only about a third of our prospective students applied for admission during FY16, but it is likely that many applied after July 1, 2016. And of those admitted, 13% enrolled. Here’s how the recruitment funnel works in the case of JHEP.
We are always looking closely at our processes and what we can do to improve the experience for our prospective and current students. In FY16, we reviewed our current application process and found opportunities to make the process more efficient. With the admissions team, we developed a system that will allow applicants to sign in with a personal login to review the status of their application—this will also
include automated e-mails letting them know when their application moves to a new phase of the workflow. We've also planned a system where applicants can officially accept or decline admission. This will help us collect data on these two populations, and to follow up with surveys to find out what we can improve. The new application system is scheduled to launch in FY17.
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A p p l i c a t i o n Wo r k f l o w
Application Application Status: Submitted
Application Status: Received
Application Status: Under Review
Application Status: Decision
ONE YEAR
Enrollment Decision
Enrollment Decision
this page is seen only on submission
Page Includes:Personal InformationPlanned Start Term
Components Needed for Application
Resume Upload FieldUnique URL
Page Includes:Personal InformationPlanned Start Term
Components Needed for Application
Resume Upload FieldUnique URL
Page Includes:Personal InformationPlanned Start Term
Unique URL
Page Includes:Personal InformationPlanned Start Term
Unique URL
Decision
Welcome New Student
Page Includes:Personal Information
New Student InformationNew Student Checklist
Orientation LinksAdvisor Name &
Contact Information
Application Status: Inactive
This page displayed for one month
Page Includes:Admissions Coordinator
Contact InformationInformation on How to Reapply
Thank You for Applying
(Unique URL)
Admissions e-mails applicants each month reminding them of the
items needed to complete their applications.To be automated
in Salesforce.
Materials Received
(Transcripts)
Materials Received(Resume)
Application Under Review
Acceptance Decision
Acceptance Decision
Decision Status: Accepted
(Full Admit)
Decision Status: Accepted
(Conditional)
Decision Status: Rejected
Decision Status: Accepted
(Provisional)
Enrollment Decision:
Yes
Enrollment Decision:
Yes, but at a later term start
Enrollment Decision:
No
Please Notify JHEP of New Start Term
One-Year Time Limit Note
“Sorry we missed you. You have up
to a year to change your mind.”
New Expected Start Term
Ignores Request for New Start Term
New Student Information
New Student Packet
Marketing e-mails applicants before their account is
inactive reminding them their application
is incomplete
Your Account is Inactive
Resume Received
Transcripts Received
Materials Never Uploaded/Sent
Ignores Enrollment
Decision
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O n g o i n g S u p p o r t
The marketing team provides support to teams around the organization in a variety of ways. In FY16, our team designed signage and invitations for the fall and spring faculty meetings, provided on-site support, and produced the faculty gifts.
We worked alongside graduation committee staff to design and produce the commencement program, as well as signage for the graduation reception the night before.
The team also worked with the Center for Learning Design and Center for Digital and Media Initiatives to design, produce, and disseminate blast e-mail campaigns to online instructors and students. And we partnered with the software development team to map out a redesign for the faculty website, which is in progress.
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T h e We b s i t eThe marketing team, together with the software development team, launched our new website in April 2015. Right out of the gates, the site needed additional functionality and aesthetic fine tuning. Over the course of FY16, our combined teams (aka, the web team) were hard at work creating a better user experience.
Some of the major initiatives that we tackled include:
Sectioned Course TabsOn each program homepage, we have a Courses tab. Originally, when clicked, it would expand to show all courses available in that degree program. Now, when clicked, the list of courses is broken out by focus area, track, concentration, core, and elective, offering current and prospective students a more meaningful user interaction.
Homepage SliderThe new website launched with only one image displaying on the homepage. During the year, we added three additional images to the rotation with stories that tie into our programs. The slider refreshes the image each time a visitor navigates back to the homepage.
Fresh ContentIn FY16, we worked to add new, exciting content on a regular basis. This includes stories about our Coursera specialization, spotlight videos about the Executive Technical Leadership course and other courses, articles about faculty awards and students’ projects, a new promo design to highlight program information, and announcements about new degree programs.
“ I think the biggest strength of the information provided by JHEP is the fact that the website has clear information about each course offered; by each of the grad programs—including whether or not they were offered online.”From The Spring 2016 Newly Enrolled Student Survey
83% 3% 14%
400k
300k
200k
100k
0
’ 15
J U L
’15
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SE P
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ENGINEERING.COM | INCOSE.COM | WILEY
WASHINGTONPOST.COM/WP+
GLOBALSPEC.COM GLOBALSPEC.COM
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S i t e I m p r o v e
Along with other divisions at Johns Hopkins University, we signed a contract with SiteImprove in FY16. This product works similarly to Google Analytics, but it enables deeper analysis of how people are interacting with your website. In addition to being able to see what referring sites visitors came from, SiteImprove lets you see where they navigated on your website and how long they stayed on each page. This reveals behavioral trends that we can leverage to justify changes in navigation, functionality, or content. For example, if it takes visitors four clicks to get to our application, how can we shorten this path?
To p R e f e r r i n g S i t e s 1. jhu.edu
2. tweaktown.com (ads)
3. quackit.com (ads)
4. myadserver-hub.com (ads)
5. thetruthaboutcars.com (ads)
6. cyclingnews.com (ads)
7. boxofficeinidia.com (ads)
8. engineering.jhu.edu
9. brandsoftheworld.com (ads)
10. hawtcelebs.com (ads)H o w U s e r s F i n d e p .j h u . e d u
organic search
referring sites
direct
To p 1 0 P a g e s V i e w e d
1. Online
2. Homepage
3. Cybersecurity
4. Programs & Courses
5. Computer Science
6. Course Schedule Search
7. Systems Engineering
8. Information Sessions
9. Programs
10. Admission Requirements
U s e r s B y M o d a li t y
P a g e V i e w s
U s e r s ( I n 1 0 0 , 0 0 0)
social media, e-mail, & other
U.S. NEWS & WORLD REPORTGRADUATE RANKINGS
#11BEST GLOBAL
#21COMPUTER
ENGINEERING
#24ELECTRICAL
ENGINEERING
Johns Hopkins EngineeringFull-Time Graduate Education
Electrical & Computer Engineering
Electrical & Computer Engineering is a research centered department that understands the industry demands for a large skill set and innovated research and design.
Courses are not strictly textbook based. Faculty know the subjects taught and research intimately. They often craft their courses to reflect the latest available knowledge and techniques to ensure students are adequately equipped with a vastly changing field.
An advanced degree from the Department of Electrical & Computer Engineering at the Johns Hopkins University will significantly enhance your career possibilities.
DEADLINE FOR FALL 2016
ADMISSION IS DECEMBER 15, 2015
After reviewing how course changes were submitted, it was clear that the process needed streamlining. With the software development team, a central location was created where all changes are sent, and then updated on the website and submitted for the catalog. The flowchart below shows how the new process works.
C o u r s e C h a n g e P r o c e s s
INSTRUCTORS
CATALOG
COURSE MANAGER INTERFACE
SIS
[email protected] ticket is created for
software development
STUDENT SERVICES
ADMISSIONS
MARKETING
WEBSITE
CENTER FOR LEARNING DESIGN
DEGREE AUDIT
BLACKBOARD SITE & COURSE DESIGN
DOCUMENT
PROGRAM CHAIRS, VICE CHAIRS, AND
PROGRAM COORDINATORS
all course change requests
report generated
new course number
request for new course number
JHEP ADMINISTRATION
requests for changing program, degree,
focus area/track, or concentration requirements
approval/denial of program/degree requirements change
changes to program, degree, focus area/track, or concentration requirements
44 45
F i n a n c i a l M a t h e m a t i c s L a u n c h
Fu l l-Ti m e P r o g r a m s
In spring 2016, we announced a new master’s degree program in financial mathematics, and four certificates in related disciplines. To spur the launch of the program, the web team designed and built a program homepage, and the marketing team produced a program card, press release, information session slide deck, and display banner ads. We also worked with Wiley to start building a landing page with a request for information form and advertising campaigns to drive prospective students. The launch efforts helped yield 11 applications for the fall 2016 term.
In fall 2015, the marketing team worked with Wiley to execute a pilot campaign to promote the full-time Electrical and Computer Engineering master’s program alongside the part-time/online ECE program. Information about the full-time program was added to the ECE landing page, a supplemental paid search ad campaign ran from October 15 to December 15, and we added a request information button to the full-time program’s homepage to drive additional traffic to the landing page.
The two-month campaign delivered 26 inquiries, 10 of which applied, and three of which were accepted. The success of this pilot campaign led us to invest additional money in the FY17 budget to expand this marketing program to four other full-time master’s programs.
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• New Program Form This form allows us to gather all the information for a new program so we can launch the program not only with a news item on the website, but a program page, program card, ads, and a Wiley landing page.
• Faculty Meeting Signage and Save the Date Design, and editing and layout of handouts for the Center for Digital and Media Initiatives.
• Commencement Designed and coordinated printing of the program.
• Signage Developed reusable Whiting School of Engineering banners and signs.
• Branding Guidelines Created branding guidelines to keep our branding consistent across communications.
• E-Mail Communications Sent relevant communications to current and prospective students, faculty, and staff— including program newsletters every term.
M i s c e l l a n e o u s S u p p o r t
2016 SPRING FACULTY MEETING
WEDNESDAY, MARCH 16, 20164:00–8:15 P.M.
4:00 P.M. Registration, Innovation Showcases, and Light Refreshments
After checking in at the registration desk, engage one-on-one with our instructional designers and faculty members during our new Innovation Showcases. Each showcase will feature highly interactive, hands-on demonstrations where you will learn about new instructional tools, instructional resources, and course content creation tools. north dining room
5:00 P.M. Program Chair MeetingsApplied and Computational Mathematics ....K2Applied Biomedical Engineering ....................K1Applied Physics .............................................K207Chemical and Biomolecular Engineering .....K9Civil Engineering ...........................................K225Computer Science .................................. K3 & K4Cybersecurity .......................................... K3 & K4Electrical and Computer Engineering .. K5 & K6
Engineering Management ...........................K219Environmental Programs .............................K227Information Systems Engineering ........ K3 & K4Materials Science and Engineering ..........K223Mechanical Engineering .............................K221Space Systems Engineerin .........................K219Systems Engineering .............................. K7 & K8Technical Management ...............................K219
6:00 P.M. Dinner
6:45 P.M. Update and Faculty Awards
7:15 P.M. Keynote AddressChanging Landscapes of Higher Education and Potential Roles for Professional Learning Units Nelson Baker, PhD, Dean of Professional Education, Georgia Institute of Technology
8:00 P.M. Closing Remarks and Raffle Prizes
5:00 Program MeetingsENVIRONMENTAL PROGRAMSK227
2016 SPRING FACULTY MEETING
2016 SPRING FACULTY MEETING
4:00 P.M.Registration, Innovation Showcases, and Light RefreshmentsAfter checking in at the registration desk, engage one-on-one with our instructional designers and faculty members during our new Innovation Showcases. Each showcase will feature highly interactive, hands-on demonstrations where you will learn about new instructional tools, instructional resources, and course content creation tools.north dining room
5:00 P.M.Program Chair Meetings
6:00 P.M.Dinner
6:45 P.M.Update and Faculty Awards
7:15 P.M.Keynote AddressChanging Landscapes of Higher Education and Potential Roles for Professional Learning Units
Nelson Baker, PhD, Dean of Professional Education Georgia Institute of Technology
8:00 P.M.Closing Remarks and Raffle Prizes
INNOVATION SHOWCASE OVERVIEWSCreating Course Content On-the-Go? There’s an App for That!Mobile devices are powerful educational tools that can be used for capturing content on the go. In this session, we’ll explore ways you can use your smart phone or tablet to create content and add instructional value to your lessons. As part of this exploration, we’ll look at TechSmith Fuse®, a mobile application that can be used to create mobile content, and then seamlessly import your content to SnagIt or Camtasia for additional editing power.
You Can Be Anywhere: The Power of Do-It-Yourself Video Creation for Online CoursesAt this session, you will learn from fellow instructors Kelly Tzoumis and Yaakov Chaikin about the ins and outs of using DIY green screen video to enhance online course lectures. You’ll learn how they set up their individual DIY green screen studios and why they chose this method of video making for their lec-tures. You’ll also see examples of the videos, and experiment with a green screen kit that will be on display during the ses-sion. Additionally, you will receive a handout that includes links to the session slides, videos, and other relevant resources.
Easily Accessible Tools for Combating Plagiarism At this session, we will explore effective methods for combat-ing plagiarism in online education focusing on two tools that work seamlessly within Blackboard: TurnitIn and SafeAssign. We will demonstrate how to use both tools, and discuss the pros and cons of each solution.
Using Open Educational Resources to Diversify and Add Value to Your CourseAlthough Open Educational Resources (defined as “teaching and learning materials that you may freely use and reuse at no cost”) have been around for many years, the widespread pop-ularization of Massive Open Online Courses in 2012 reignited discussion across the higher education landscape about the value and use of OERs in university settings. While MOOCs are arguably the most well known type of OER, thousands of resources (e.g., faculty lectures, simulations, assignments, electronic textbooks, etc.) are available for free. Please stop by this session to learn more about how to find high-quality OERs to use in your course, and how to effectively integrate them into your instruction.
How Can I Make My Online Course More Accessible?Did you know that 8 percent of master’s students in the United States have some type of disability? The pressure to make sure that all of your students have an equitable opportunity to par-ticipate in your online course can add to the stress of creating an engaging course (on top of all the demands of your busy schedule). At this session, you will learn some basic principles of accessibility, how they apply to your course, and some easy steps you can take to make your course is more accessible to all.
AGENDA
SAVE THE DATE
Johns Hopkins Engineering for Professionals
2016 Spring Faculty Meeting
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T h e Y e a r A h e a d
“ Looking back—I learned a lot of new material and have grown professionally because of this degree program.”From The Fall 2015 Graduating Student Survey
FY16 was a banner year in terms of engaging with prospective students and delivering applicants to Johns Hopkins Engineering’s part-time and online programs. Building on the momentum of this success, in FY17 we will continue to put marketing energy behind new online programs, such as Financial Mathematics, Civil Engineering, and Data Science. At the same time, we will partner with several full-time graduate programs to help increase their visibility, boost their engagement with prospective students, and ensure that they have a steady influx of qualified new applicants.
JOHNS HOPKINS ENGINEERINGMARKETING, COMMUNICATIONS,& RECRUITMENT FY16 ANNUAL REPORT
