Johns, Adrian. Nature of the Book : Print and Knowledge in...

40
Johns, Adrian. Nature of the Book : Print and Knowledge in the Making. : University of Chicago Press, . p 24 http://site.ebrary.com/id/10292358?ppg=24 Copyright © University of Chicago Press. . All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Transcript of Johns, Adrian. Nature of the Book : Print and Knowledge in...

Page 1: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

4ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

24C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 2: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

5ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

25C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 3: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

6ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

26C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 4: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

7ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

27C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 5: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

8ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

28C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 6: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 2

9ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

29C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 7: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

0ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

30C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 8: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

1ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

31C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 9: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

2ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

32C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 10: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

3ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

33C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 11: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

4ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

34C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 12: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

5ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

35C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 13: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

6ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

36C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 14: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

7ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

37C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 15: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

8ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

38C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 16: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 3

9ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

39C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 17: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

0ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

40C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 18: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

1ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

41C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 19: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

2ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

42C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 20: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

3ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

43C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 21: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

4ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

44C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 22: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

5ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

45C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 23: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

6ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

46C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 24: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

7ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

47C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 25: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

8ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

48C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 26: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 4

9ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

49C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 27: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

0ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

50C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 28: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

1ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

51C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 29: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

2ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

52C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 30: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

3ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

53C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 31: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

4ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

54C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 32: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

5ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

55C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 33: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

6ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

56C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 34: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

7ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

57C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 35: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

8ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

58C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 36: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 5

9ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

59C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 37: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 6

0ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

60C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 38: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 6

1ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

61C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 39: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 6

2ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

62C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.

Page 40: Johns, Adrian. Nature of the Book : Print and Knowledge in ...raley.english.ucsb.edu/wp-content/Engl800/Johns-chp1.pdf · Johns, Adrian. Nature of the Book : Print and Knowledge in

John

s, A

dria

n. N

atur

e of

the

Boo

k : P

rint a

nd K

now

ledg

e in

the

Mak

ing.

: Uni

vers

ity o

f Chi

cago

Pre

ss, .

p 6

3ht

tp://

site

.ebr

ary.

com

/id/1

0292

358?

ppg=

63C

opyr

ight

© U

nive

rsity

of C

hica

go P

ress

. . A

ll rig

hts

rese

rved

.M

ay n

ot b

e re

prod

uced

in a

ny fo

rm w

ithou

t per

mis

sion

from

the

publ

ishe

r, ex

cept

fair

uses

per

mitt

ed u

nder

U.S

. or

appl

icab

le c

opyr

ight

law

.