Johnny Wu - Asian Festival

8/6/2019 Johnny Wu - Asian Festival

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Executive Committee Chairs: Lisa Wong, Yin Tang, Johnny Wu, Michael Byun, Vi Huynh, Hao Zhou(Photo: Edmond Wong)

Strengthening the identity of AsiaTownEducating and promoting Asian culture

and traditionsEconomic Growth to the neighborhoodCelebrating Asian Heritage Month

This festival features authentic food and merchandise vendors, local and national

performing artists, a children s activitiesarea, games, competitions, and a health

pavilion that focuses on free screeningsand education, and Lolly the Trolley Tour.

www.ClevelandAsianFestival.org


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The Cleveland Asian Festival is a collaborative effort by manyorganizations and communities in Greater Cleveland. It is

coordinated by volunteer leaders within the Asian Pacificcommunities to foster, educate, and promote Asian culture andtraditions, while celebrating Asian Heritage Month.

Photos (Left): Lisa Evans. (Right): Wayne Wong


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O CA Cleveland Chapter started an outreach program in 2009 with the O CA ImageTV for the Asian Pacific American (APA) community, a 30 minutes television showthat features the our community s cultural differences. The television magazinewas aired throughout Cleveland via Time Warner Cable s TV20 and was availableonline at numerous websites and iTunes. It has garnered positive impact andinterest that during one discussion session, the few community leaders sat

together and put forth a plan to further foster the growth of our community,which how Cleveland Asian Festival was founded: by community membersputting aside our differences to work together in achieving a goal.


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O n December, 2009, the group agreed to makethe 1 st Cleveland Asian Festival a reality on

setting the date for May 22, 2010.

Recognizing that this is a huge undertaking:applying for grants, finding sponsors, securingvendors/exhibitors and the different aspect of the festival.

CAF founders agreed to work on different tasksthat each individuals talent lies. We brokedown the groups by a board of ExecutiveCommittee Chairs to individual committees.

Each committee are assigned a specific tasksand each individual can only serve maximumon 2 committees, this help decrease the stressand increase productivity.


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Cleveland Asian Festival is a landmarkundertaking to unite the community throughrecognition of its culture, diversity, and

people. The event is made possible by thevolunteerism and participation of manydiverse and ethnic groups including: Chinese,Korean, Japanese, Filipino, Indian,Vietnamese, Laotian, Indonesian, Malaysian,Thai, and others. In addition, committed

organizations such as the O rganization of Chinese Americans of Greater Cleveland,International Community Council,

International Service Center, Friendship Foundation of America, Federation of IndianCommunity Associations, Vietnamese Community of Greater Cleveland, MotivAsians forCleveland, Asian Services in Action, Cleveland Contemporary Chinese Culture Association,

Cleveland Chinese Women Association, Korean American Association, Japanese AmericansCitizens League, Cleveland Chinese Benevolent Association, Filipino Associations, St. ClairSuperior Development Corp., Asia Plaza Inc., Chinese Professionals and EntrepreneursAssociation and AsiaTown Neighborhood Merchant organizations have enthusiasticallycommitted to this festival.


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2010 Committees

Executive Committee- Michael Byun, Vi Huynh, Yin Tang, Lisa Wong, JohnnyWu

- Government / Community Relations

- Sponsorship / Fundraising

- Asian Groups Liaison

Finance & Compliance Committee- Ken Kovach - D ebbie Yue

- Cory Riordan - Joe Meissner

- Gia Ryan - Vi Huynh*

Food & Vendor Committee- Mona Alag

- Judy Chu - Minh Dang

- Lisa Wong* - X iao - Yang Huang

Performers Committee- Mona Alag - Yin Tang*

- Gary Yano

- T shaka Brown

Logistics Committee- Asim D atta - Ed Hom

- Yatin Ambani - James Neligan

- Becca Britton - George Kwan

- Johnny Wu* - Lisa Wong*

- Andrew Schofield

- Herbert Venables

- Kyle Znamenak (Volunteer Coordinator)

Marketing / Media Committee- J ohnny Wu*

- Joe Thomas - Yin Tang

- Aryavarta Kumar

- Prakash Sinha - Mark Stavnicky

Children s Area Committee- Steve Hom- Yin Tang - Kitty Leung

- Michael Byun* - William Young

Site Selection Committee- Becca Britton

- Mona Alag - Le Nguyen

- Jim Nisenson - Vi Huynh*

Steering Committee =- Executive Committee + Chair of all other committees

Advisory Board- Sam Kim - Brooke Willis

- Judy M . Wong - William Young

- Margaret Wong - Wally Lanci

- Laura Mimura

- Councilman Jeffrey Johnson (W8)

Health Pavilion Committee- Michael Mendoza

-Dr. Ted Suh (CC)

- Sujata Burgess

- Hermione Malone (UH)

- St. Vincent Hospital Rep (pending)

- Michael Byun*

Adult Activities Committee- Hao Zhou

- Chan Wang


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2011 CommitteesExecutive Committee- Michael Byun - Vi Huynh

- Yin Tang, - Lisa Wong,

- Johnny Wu - Hao Zhou

Finance & Compliance Committee- Ken Kovach - D ebbie Yue

- Cory Riordan - Barbara Lum

- Jennifer Chin - Vi Huynh

- Cynthia Brookins - Judy M. Wong

Food & Vendor Committee- Mona Alag - Lisa Wong

- Minh Dang - O anh Loi - Powell

- Mala Augoustidis

World Market Committee- Ed Monroe - Robert Lee

- Joe Espiritu

Performers Committee- Mona Alag - Yin Tang*

- Luza Zullo - Michael Sreshia

- T shaka Brown - Achala Wali

- Maria Sucion

Logistics Committee- Asim D atta - Ed Hom

- Johnny Wu - Becca Britton

- Lisa Wong* - Eduardo Romero- Ronald Choe

Marketing / Media Committee- J ohnny Wu* - Yin Tang

- Joe Thomas - Aryavarta Kumar

- Aaron Schweizer - Prakash Sinha

- Katherine Nacion - Joseph Meissner

- Gia Hoa Ryan - Jesse Smith

- Parul Jain

Children s Area Committee- Steve Hom - Sapna Reddy

- Lyvian Loh - Michael Byun*

- William Young

Steering Committee =- Executive Committee + Chair of all othercommittees

Advisory Board- Sam Kim - Brooke Willis

- William Young - Margaret Wong

- Wally Lanci - Laura Mimura

- Councilman Jeffrey Johnson (W8)

Health Pavilion Committee- Michael Mendoza - Sujata Burgess

- Arya Kumar - Sheng Liu

- Debabrata Ghosh - Ivy Barcelona

- Kevin Sur - Jason Schrieber

- Elaine Husni - Lexminarayana Rao

Special Activities Committee

- Hao Zhou - Tim Nevits- Chan Wang

Safety/Security Committee- George Kwan - TJ Powell

- Judy Zeitler - Doug Denver

Stage/Camera Committee- Peter Sampson - Mark Stavnicky

- Andrew Forthofer - Thomas Semple

Volunteer Committee- Kyle Znamenak - Ray Elkin

- Kelly Beaudry - Becky Alexander

- Jaime Neligan - Keith Benjiman

- Karah Vance

Signage/Trolley Committee- Wayne Wong - Alex D uong

- Angela Duong - Radhika Reddy


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Photos: CPEA

Photos: Lindsay Frumker


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Right after the first festival, a survey was distributed to garner attendees comments. Bylistening to their inputs, we expanded the festival from 1 day event into 2 days, andadded some additional attraction to bring attendees more in - tuned with the AsiaTownneighborhood, bringing economic growth to the area.

Photo by Lindsay Frumker

Photo by Edmond Wong

A Lolley the Trolley Tour was added, increasedvolunteers, provided more exhibitors spaces,more Asian cuisines and added additional healthscreening with health talks.


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Photo: Jessica Yanesh

Cleveland Asian Festival has increased from 10,000 attendees on our inaugural first yearMay 22, 2010 to 31,060 attendees on May 21 -22, 2011. The increase of visitors hashelped blossom the hidden gem of our AsiaTown Community.

The Cleveland Asian Festival has brought anincreased level of attention to theneighborhood by highlighting the uniquecultural amenities available as well asincreasing the knowledge of AsiaTown

regionally. This increased awareness andexcitement is partially responsible for theexpansion and attraction of businesses. Asawareness grows the ability to sustainrestaurants, grocery stores and retail shopsonly increases. The Cleveland Asian Festival

has been key to branding the neighborhoodAsiaTown and creating a comfort level forpeople to invest, enjoy and visit.

A secondary goal of the Cleveland Asian Festival is to promote the area and increase thequality of life of residents by providing knowledge and understanding and celebrating theculture of the Asian population in the most densely populated Asian population in urbanO hio.


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Posters designed by Jesse Smith

The success of a festival should come within our community, we commissioned localartist to design the poster of the festival, we believe that: to be able to attract many, theposter design must be elegant, attractive to festival goers or new visitors, while holdingour Asian ethnic diversity within each design layer: Bambo = friendship, Koy Fish =abundance (in pairs), Lotus/Flower = Asian countries national flower, color scheme =Countries representative.


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Executive Committee Chairs Mini-Bio:

Vi Huynh: President of MotivAsians for Cleveland. Sponorship, Research andAnalysis.

Lisa Wong: O CA Cleveland Chapter, VP of Membership. Exhibitor Planning andSocial Media Marketing

Michael Byun: Executive Director of Asian Services in Action. Social and Health

Hao Zhou: Board Member, Chinese Professional & Entrepreneur AssociationResearch and Performance.

Yin Tang: Cultural Performance Director at Cleveland Contemporary ChineseCulture Association. Performances and Music

Johnny Wu President of O CA Cleveland ChapterPrincipal Brand Strategist at Sampson CarnegieBoard Members: St. Clair Superior Development Corp., WVIZ

Community Advisory, International Services Center, IndieClub,Indie Gathering Film Festival, International Community Council,Neighborhood Connections Grant Reviewer, etc.

Brand Consultant, Media Production, Social Media Marketing,Logistic, Planning and Producing.

Johnny Wu - Asian Festival

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