John E. Ward

I believe my integrity and values at the foundation of all I do, paired with the my unique leadership roles within recognized global brands along with my entrepreneurial background and spirit – are what make me different from any other marketer in the marketplace today.

I am a very unique marketing leader who prides himself in working with the utmost of integrity and professionalism. I am a very big believer in doing impactful work that is never ordinary and makes a difference in the marketplace and society. My professional background is very unique, consisting of a rare mix of entrepreneurial experience and high level in-house positions marketing for lifestyle consumer brands in entertainment, fashion, automotive and technology while reporting to C-Level executives. I am an experienced marketing executive with over 17 years in international marketing and I have significant experience growing revenue while maintaining brand integrity. I possess both client side and agency experience. My background in marketing has involved managing budgets and P&L in the seven and eight-figure ranges and managing teams of 20+ employees, contractors and agency partners.

Executive Summary

Company Associations: In-House and Consulting

ARWE Agency, Huntington Beach, CA. 7/2010 – PresentChief Marketing Officer, Partner, Co-Founder

Pacific Sunwear Anaheim, CA. 7/2009 –7/2010Head of Digital Marketing

MASHPACK Costa Mesa, CA. 12/2008 –7/2009Vice President of Marketing and Strategy, Partner

American Apparel Los Angeles, CA. 9/2006 –12/2008Global Online Marketing Director

Meguiar’s Irvine, CA. 3/2005 –9/2006Marketing Director, Media Division

Standard Issue Costa Mesa, CA 3/2004 –5/2005Co-founder, Co-owner

Boost Mobile Irvine, CA. 10/2002 –2/2004Senior Marketing Manager, Digital and Grass Roots

Vespa Motorscooters, Piaggio & C Spa, Rancho Dominguez, CA. 8/2001 –10/2002Marketing Director

Experience Overview

BuyNow.com Aliso Viejo, CA. 1/2001 –7/2001Director, Marketing Services

Autobytel.com Irvine, CA. 6/1999 –1/2001Director, Online Marketing and Product Management

Ingram Micro Santa Ana, CA. 10/1998 –6/1999Marketing Manager

DIRECTV Los Angeles, CA. 6/1994 –7/1998Marketing Manager, Affiliate PartnersProgram Planning and Acquisition Supervisor

Experience Overview

American Apparel Grew global direct sales 200%. Developed dozens of strategic global campaigns supporting the brand and driving sales with multi-channel marketing innovative tools and CRM.

Vespa MotorscootersDeveloped national brand campaign and dealer marketing to support “sell through” growth goal of 15%.

Boost ResearchLead brand research initiatives involving qualitative focus groups around the country.

WoodfinnLead a re-brand of this First American Insurance technology spinoff in the real estate valuation space. Also launched all new marketing materials and a website under a compressed timeline of 4 weeks.

Strategy and Brand Development

Boost Mobile and Quiksilver Roxy Collaborative marketing effort for the Boost Mobile Roxy phone involving partnership marketing efforts and PR media pickups. Garnered over 10 million no cost impressions.

Meguiar’s and DUB PublishingArranged custom programming for SEMA show, hiring talent and setting up interviews and celebrity appearances. Negotiated custom content collaboration and advertising exchanges.

Meguiar’s and Disney PixarWorked with Pixar on content collaborations for the release of the movie “Cars”.

Meguiar’s Celebrity MarketingServed as occasional on-air personalityCelebrity interviews included: Run DMC, Metallica, Kasey Khane and others.

Partnerships and PR

American ApparelGrew the American Apparel email database over 100%.Implemented global in-store acquisition tools to gather information and perform tracking.Grew social profile “followers” through fresh relevant content and exclusive VIP offers. Facebook grew from 150k to over 500k.

Vespa RetailContributed to expansion of U.S. retail presence with the opening of several new dealer franchises.Exceeded goals of product sell-in and increased sell-through via increased demand generation brought on by roll out of national brand campaign and updated dealer marketing materials.

Global Customer Acquisition and Multi-Channel

I have hired and lead several top caliber agencies and retained top quality talent to achieve results and develop ground breaking work. Such renowned agencies include Grey, Team One, Juxt Interactive, DNA Studio

I enjoy collaborating with cross functional stake holders and surrounding myself with smart functional experts, gathering inputs and then boldly leading with actionable decisions.

I consider myself a thought leader who is creative and innovative and continually seeking to grow by immersing myself in new knowledge tools and learning from other thought leaders. I don’t consider myself at all constrained by “traditional” thinking and approaches. I have been invited to share this thought leadership and speak publicly as well as write articles.

I have several experiences working with creative founders actively involved in the business such as American Apparel, Boost Mobile and Meguiar’s.

EndorsementBest boss I've ever had, John not only listens, he's very open and considers new options and decisions with the even hand of Solomon. It was a pleasure working with him for over a year at American Apparel. I like John.”

Lisa Kim, Web Community Analyst, American Apparel reported to John at American Apparel.

Leadership

Influencers and Tastemakers Aggressively grew direct sales revenue amongst discriminating markets navigating the cynical clientele to reach them with effective messaging in the appropriate touch points and venues. Worked with taste-making brands: American Apparel, Boost Mobile, Vespa Motorscooters, Volcom.

Entrepreneur & Start-UpsConceived, launched and operated acclaimed and first of it’s kind purveyor of high quality art and architecture books, stationary, paper products and other curated merchandise in Orange County, CA. Launched digital marketing agency acquiring nearly a dozen new clients and becoming profitable in the first year.

Digital, Social, E-CommerceGrew American Apparel and rolled out 3 new global markets. Early social pioneer with blog content development and custom social profile set up, updates, active listening and reputation management.

Market Specialization

Case Studies

Award Winning Integrated Campaign

contest page

costume builder

email

mobile app

online

In-store

Social Contest – American ApparelOverview The Halloween season is a surprisingly active for American Apparel, as many of their basic apparel items can be combined to create unique costumes. The goal was to develop a campaign that showcased some of the costume possibilities using American Apparel items and encourage customers to participate in making and buying their own costumes, in hopes of increasing seasonal sales.

Strategy• Create a costume builder allowing online customers to be inspired by putting together outfits.• Encourage user generated content through posting of costume photos and voting.

Successes• Increased online store visits by over 100% (year over year) and over 40% from the previous month. • Received 1,000 costume photos during a two-week period• Increased average daily sales 15% during contest

Thank you

www.johneward.com

213-272-9064