John Zimmerman, Human Computer Interaction Institute

value construction with mobiles

John ZimmermanHCI Institute and the School of DesignCarnegie Mellon University

Mobile Future | Stockholm | 11.11.2010

John ZIMMERMAN value construction with mobiles 2

electronics are worth less

image source: http://www.carsboss.com/wp-content/uploads/2009/11/bmw-m6-convertible-nm-edition.jpg

image source: http://images.pricerunner.com/product/image/163917735/HTC-HD7.jpg

image source: http://www.47degrees.com/portals/0/ProductImages/Zoom/020101110005_026_Z.jpg


Bernays and book shelves

image source: http://www.sra-researchgroup.com/nl/index.htm

image source: http://www.ezarchitecture.com/blog/episode-15-of-ezarch-podcast-dream-closet-project-closet-library/


parents and bedtime

Image source: http://www.puzzleheaven.co.uk/636piece_cart_page1/G381%20Bedtime%20Story.jpg


can we love digital things?

image source: http://my.hsj.org/Schools/Newspaper/tabid/100/view/frontpage/schoolid/3397/articleid/357651/newspaperid/3528/For_the_iPad_and_KindleTextbook_and_Paper.aspx


material possession attachment

people are what they possess James (1890): The Principles of Psychology

people select their “props” to support self presentationGoffman (1951): The Presentation of Self in Everyday Life

people invest psychic energy into their things through meaning making; where products are used to create and to meet life goals…Csikszentmihalyi & Rochberg-Halton (1981): The Meaning of Things

evocative objects depend “… not on the object’s instrumental power … but on the object as a companion in life experience.” Turkle (2007): Evocative Objects

image source: http://www.meridianmagazine.com/arts/images/0613motherandchild.jpg


social identity perspective on consumption


designing for the self

philosophical design stance:apply material possession attachment theory when designing

role enhancement: help people become the person they desire to be in a certain role

role transition: support discovery and invention of self in a new role

example 1mobile as sensor


dual-income families

large and growing population

sensitized to feel like bad parents

aggressive adopters and experimental users of tech [Frissen, Darrah]

complex logistics … rely on routines and then stressed when they must deviate[Beech, Darrah, Frissen …]

image source: http://assets.nydailynews.com/img/2009/12/09/alg_stroller_texthook.jpg


product/service opportunity


the routine is to deviate


data collection findings

family calendar’s hold deviations, not routines

breakdowns in planning new deviations improvisation executing deviations

parents forget to pickup their childrenimage source: http://blogs.sitepoint.com/wp-content/uploads/2009/08/to-do-list.jpg


using GPS enabled phones welearning routines (time/place)

where/when activities take place

when traveling between places/events

responsibility pick-ups and drop-offs

when a child is forgotten


family time-flow

example 2mobile and public service


TIRAMISU:citizens improving transit service

can citizens feel ownership of their public services …like they feel ownership of their sports teams?

bus riders want to know when bus will arrive Pittsburgh has no AVL—real-time

information commercial system costs 50 million Euros many riders carry GPS enabled phones

frame city-service as a material possession of citizensimage source:

http://img152.imageshack.us/i/nyheter12s12tjej483438rb8.jpg/


citizen service through crowd-sourcing

share GPS traces to crowd-source arrival times

engage in dialog on service offerings while using service

leverage infrastructure and competence of citizensallowing citizens to co-produce the services they deserve

virtual possessionsmobile as treasure chest


virtual possessions

people value material things

more and more virtual possessions things losing material form: photos,

books, music never material: email/sms logs, social

network profiles, GPS traces

investigating how teens construct value with material and virtual things

image source: http://www.ohdeedoh.com/uimages/ohdeedoh/102809-teenbedroom.jpg


preliminary findings

virtualize material thingsmaterialize virtual things

value in metadata

value in placelessness

desire to breakdown distinction between physical and digital worlds

image source: http://media.lehighvalleylive.com/today_impact/photo/teens-cell-phone-ca7d3773820439fb_large.jpg


early explorationsdesign opportunities

reflection


finding new value in mobiles

build rich archives of personal data by sensing the world … new luxury

create opportunities to make services that improve the local community

provide placeless access to people’s things

support personal and collaborative meaning makingimage source:

http://www.greekshares.com/uploads/image/future_value_annuity_17.jpg

value construction with mobiles

John ZimmermanHCI Institute and the School of DesignCarnegie Mellon University

Mobile Future | Stockholm | 11.11.2010

John Zimmerman, Human Computer Interaction Institute

Technology

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