John Straw The anatomy of a successful SEO campaign
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The Anatomy of a Successful SEO Campaign
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Transcript of John Straw The anatomy of a successful SEO campaign
The Anatomy of a
Successful
SEO Campaign
Linkdex
Case Study
Launched 26/01/11
Strategy
Build trust with Boogle
Get noticed
Attract a crowd
Building Trust
Get Noticed
Attracting a Crowd
The Protocol • Getting educated
• Defining an outcome
• Selecting target keywords
• Onsite optimization
• Benchmark against keywords
• Understand competitive landscape
• Identify link partnerships
• Make relationships with great content
• Workflow = Persistence
SEO Education
Defining an Outcome
Selecting Target Keywords
Site Optimisation
Benchmarking Keywords
Competitive Landscape
Identify Link Partnerships
Content Based Relationships
Building Workflow
Results