John Potter VP Interactive Revenue Development jpotter@rab
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RAB Radio Training Academy RAB Radio Training Academy John Potter VP Interactive Revenue Development [email protected] Dave Casper SVP Internet Services [email protected] Orientation Webinar For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1
description
For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 - PowerPoint PPT Presentation
Transcript of John Potter VP Interactive Revenue Development jpotter@rab
RAB Radio Training AcademyRAB Radio Training Academy
John PotterVP Interactive Revenue Development
Dave CasperSVP Internet [email protected]
Orientation Webinar
For technical assistance call RAB Member Response at 1-800-232-3131
For audio, dial into the conference center:1-800-244-2500 toll-free anywhere in the USA(1-212-786-7191 outside the USA, tolls apply)PIN code: 550122#
Toggle between FULL SCREEN and window by touching F5
MUTE and UNMUTE your phone line by touching *1
Audio may be recorded… for “training purposes.”
RAB Radio Training Academy
• Review of quiz questions• Homework: going CPM in
your market?• What are some Interactive
specific CNA questions to ask advertisers?
• Details of Final Exam• Q&A
The State of Interactive
What We’ll Cover Today
RAB Radio Training Academy
Quizzes Review
1. The State of Interactive as an ad medium
2. Geek Speak3. Systems needed for a successful
Radio station's Interactive effort4. What advertisers want5. Pricing (Internet pricing in general)6. How to deal with auto dealers'
Interactive needs7. How to help retailers get into
Interactive 8. The Benefits of Interactive
advertising
RAB Radio Training Academy
Pricing Suggestions
• Find the competitive CPM in your market
• You will learn more in the online classes
• Be prepared to share the competitive CPM in your market on the next webinar, or earlier on the RABlog
RAB Radio Training Academy
What questions can you ask?
CNA Questions
Touch *1 again to mute your line
RAB Radio Training Academy
“Are you advertising on the Internet?”
“Who makes your Interactive adverting decisions?”
CNA Questions
RAB Radio Training Academy
Final Exam
• Multiple Choice
• 70 Questions
• Go to the Online Classes and click on the Final Exam
• You have 2 weeks, through July 9, 2008 to complete the exam
RAB Radio Training AcademyRAB Radio Training Academy
Digital Media Sales Blog
John PotterVP Interactive Revenue Development
Director RAB Training [email protected]
Dave CasperSVP Internet Services
http://www.rabinsite.org/rabBlog/index.cfm/DMS
RAB Radio Training AcademyRAB Radio Training Academy
Questions?
John PotterVP Interactive Revenue Development
Director RAB Training [email protected]
Dave CasperSVP Internet Services
Touch *1 again to mute your line
RAB Radio Training AcademyRAB Radio Training Academy
Certified Digital Marketing Consultant
John PotterVP Interactive Revenue Development
Dave CasperSVP Internet Services
