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HOW TO BUILD A PRODUCER BUSINESS MODELExtending the agency beyond you

John JantschDuct Tape Marketing@ducttape

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• Build a plan• Orchestrate

The Producer Model

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• Primary• Trading Time• Multiple streams

The Producer Promise

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5 KEY ELEMENTS OF THE MODEL

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CREATE YOUR SYSTEM AND POV

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YOUR BIG IDEA

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• Marketing is a System

• Install a marketing system and marketing gets much easier

• Change the context

The Big Idea!

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Foun

datio

n

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BUILD YOUR DELIVERY METHOLOGY

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Every element of your methodology should be worth paying for.

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EDUCATION

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CONVERSION

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DISCOVERY

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RESEARCH

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PRESENTATION

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IMPLEMENTATION

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REVIEW

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PACKAGE BUILDING BLOCKS AND TOOLS

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Package JumpStart(Build)

Catalyst(Grow)

Marketing Department (Ignite)

Strategy/Management X XX XXX

Website X X

SEO X XX

Content X XX XXX

Reputation X X XX

Social X XX XXX

Lead Gen X XX

$2,000/mo $3,000/mo $5,000/mo

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MANAGED MARKETING SEARVICES

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CONVERT BY DOING

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THE CONTEXT OF A PROPOSAL

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Proposal is a summation of an already established objective

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ASK THE RIGHT QUESTIONS

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GET AGREEMENT

• GOALS• METRICS• VALUE

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BUILD YOUR PARTNER PLATFORM

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Partner Types

• Strategic• Affiliate• Co-marketing

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Keys to Success

• Education• Tools• Process

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Think Community

• Frame of mind• Invite• Engage

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We have clients that we believe would benefit from your services – teach us how to refer you

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Build a Platform

• Content• Special offers• Co-marketing

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• Primary• Trading Time• Multiple streams

The Producer Promise

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John JantschDuct Tape Marketing Consultant Networkducttapemarketingconsultant.com