John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND...
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Transcript of John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND...
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John FitzgeraldKatelyn MeeksRene Newman
Sheena PalmerDanielle
Watson
COLLEGE OF HUMANITIES AND BEHAVIORAL
SCIENCES ALUMNI HBS
C
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THE SITUATION
Not contacted since graduation Recommendations of better outreach
strategies Utilization of Facebook
Survey Analysis
Department Chair InterviewsContent Analysis24,103
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First PriorityInconsistency of communication effortsContact information
MOVING FORWARD
Constituents1. Alumni
Graduating Seniors Recent Older
2. Faculty3. Office of Alumni Relations
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HBS
CM
ES
SA
GE
ALUMNI SPOTLIGHTS
Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral
Sciences.
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OB
JEC
TIV
ES
AwarenessTo increase awareness of CHBS
alumni gift giving opportunities by 30% by June 2014.
Involvement
To increase CHBS alumni involvement with either their departments or the college by 5% by June 2014.
Donations
To increase alumni donations by 5% by June 2014.
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1. Use online media to effectively communicate with alumni. SNS Qualtrics Website
2. Maintain relationship with graduating seniors through timely communication after graduation.Mass congratulatory email
AWARENESS
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Alumni advisory board
Mentorship program
Alumni Spotlight Week
INVOLVEMENT
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“Give a Gift”
Communicate value of the donations“Why Give?” video
DONATIONS
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FacultyTo increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013.
How?Educate CHBS faculty of the college’s alumni status updates Department chair meeting agendaRoutine emails with updates
SECONDARY AUDIENCE
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TIM
ELIN
E
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BU
DG
ET
$3,333.00$1000.00
$2,333.00
Alumni Spotlight Week: $100/guest speaker = $1,000.00
Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00
_
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Summary AWARENESS, INVOLVEMENT, DONATIONS
Evaluation
Special Event
Alumni Coordinator
THE NEXT YEAR
FUTURE CONSIDERATIONS
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ALUMNICommunication Plan
potlightCollege of Humanities and Behavioral Sciences
AW
AR
EN
ESS
INV
OLV
EM
EN
T
DO
NATIO
NSH
BS
C