John Fichera Design Portfolio
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JOHN FICHERA [email protected] // 781-439-5089
CASTLE GROUP // Boston, MA May - Sep’11Public Relations Specialist
BU TODAY // Boston, MA Editorial Intern
CONRES // Jr. Marketing Communications Associate
MITX // Boston, MA Web Producer & Digital Marketing Associate
.
EXPERIENCE
OBJECTIVE
EDUCATION
SKILLS
John Fichera// // // //
MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.
WEB BANNERS(click each image to see it in action)
Blog Call-to-Action, MITX.org redesign
READ OURWHAT’S NEXTBLOG
2014 WHAT’S NEXT AWARDSTECH CREATIVE MARKETING
MITX Awards banner (first edition), various
Mobile Summit event banner, Hubspot landing page
e-Commerce Summit event banner, Hubspot landing page
e-CommerceSummit
THE EVERYWHERE CONSUMER
#MITXECS
Navigation menu (reduced size), MITX.org redesign
Social media profile picture, for all social accounts
Cover photo, for new Twitter changes (scaled, cropped accordingly)
Cover photo, LinkedIn and Facebook (scaled, cropped accordingly)
unused blog header, Hubspot
WEB BANNERS(continued)
MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.
SOCIAL MEDIA
To learn more about MITX UP, visit: http://bit.ly/MITXUp
3.5 years by the numbers
HELLOMY NAME IS
1,287REGISTRANTS
28EVENTS
580PIZZAS
280CASES BEERO
F
150 Startups
6 Startups
11 Accelerators
Event Event
42 Marketers
INFOGRAPHICS(to see full version, click on image)
MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.
MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.
NEWSLETTERS(to see full version, click on image)
June 10, 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctus quis nulla ut, rutrum aliquetnunc. Sed id nulla commodo, convallis mauris a, tempor odio. Nunc ut risus id est facilisis interdumblandit non risus. Cras non orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel est ac malesuada. Vivamussuscipit semper auctor. Vestibulum fermentum est in urna vehicula, in suscipit mauris condimentum.Etiam iaculis vulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.
Example with Picture - Format Pictures for ONE Size only Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctusquis nulla ut, rutrum aliquet nunc. Sed id nulla commodo, convallis mauris a,tempor odio. Nunc ut risus id est facilisis interdum blandit non risus. Crasnon orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel estac malesuada. Vivamus suscipit semper auctor. Vestibulum fermentum estin urna vehicula, in suscipit mauris condimentum. Etiam iaculis vulputatedolor sed posuere. Etiam vehicula placerat lectus vel ultrices. Etiam iaculisvulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.
LINK ONE - 06/12LINK TWO - 06/13LINK THREE - 07/27LINK FOUR - 8/06
VIEW ALL EVENTS »
MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.
MISC(buttons, logos, and unused design)
REGISTER NOWRegistration button, various websites and newsletter
Alternative logos for What’s Next Awards, unused
WHAT’S
NEXT AWARDS
Alternative e-Commerce Summit logo, unused
Logos for discontinued “100 Beers” Event
00BEERS
ConRes // webBrand identity: tech-saavy, cutting-edgeGoals: rejuvinate branding, add some personality and pique interest
WEB BANNERS
Banner promoting Tektronix oscilloscope, Conres.com
ConRes banner, used for social media and various online banners
Promotion for Keithley’s touchscreen source measurement unit, first of its kind
FutureM // allBrand identity: cutting-edge, exciting, professionalGoals: transition from 2013 styles to a brighter 2014 look and feel
BOSTONOCTOBER 16 - 18, 2013
WEDNESDAY, OCTOBER 16
LOCATION AND TIME SESSION NAME8:30 AMRoom 304 Keynote: Transforming the CMO + CIO Dialog
9:30 AMRoom 309 360 Degree ContentRoom 312 Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the FutureRoom 311 The $9 Billion Advertising Opportunity: The Social + Mobile Revolution
10:45 AM Room 312 Harnessing the Customer RevolutionRoom 309 Leveraging Games as a Powerful Marketing MediumRoom 311 Through the Looking Glass: Changing the Brand + Consumer Interaction
Room 304 Where Marketing’s Next Best Ideas Will Come From
NOONRoom 304 Keynote: Find Your Golden Thread
1:00 PMRoom 304 Keynote: Building to Learn with Art, Copy & Code
THANK YOU SPONSORSVisionary Innovator Video
#FUTUREM
2013 Schedule handout, darker colors, recognizeable branding, but should be
brighter
Thursday’s schedule included the lesser-used yellow, example of backside of schedules
Friday’s schedule was a bit brighter, more towards what 2014 should look like
BOSTONOCTOBER 16 - 18, 2013
FRIDAY, OCTOBER 18
LOCATION AND TIME SESSION NAME8:30 AMRoom 304 Keynote: The Transparent Brand - Your 2025 Media Strategy
9:30 AMRoom 304 Are You Kidding Me?!Room 309 Big Data for Small Business - Applications in Mobile and BeyondRoom 311 Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens Room 312 The Changing Brain: Matching NeuroScience + Marketing Strategies
10:45 AMRoom 309 Brand Marketing + Big Data in an Always-on and Fragmented Consumer WorldRoom 311 Fast, Cheap or Great? Killer Content Marketing + Short Time and MoneyRoom 312 Hot Digital Marketing Trends 2014 vs. 2024Room 304 Mobile + Consumer Loyalty: Insights from JetBlue Airways
NOONRoom 312 Face to Interface: The Convergence of Digital + Physical MarketingRoom 309 Mythbusting: Engineering a “Viral” VideoRoom 304 Rapid Prototyping & The Benefits to BrandsRoom 311 The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s New
1:15 PMRoom 304 Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing Technology
THANK YOU SPONSORSVisionary Innovator Video
#FUTUREM
BOSTONOCTOBER 16 - 18, 2013
THURSDAY, OCTOBER 17
LOCATION AND TIME SESSION NAME1:05 P.M.Room 309 Is Marketing & Ad Tech Wall Street Gold or the Next Bust?Room 311 Marketing Gets Nerdy, Embraces Big Data and Open Source Room 312 The Future of Television + the Living Room
2:00 P.M.Room 304 Experience + Technology: The New Core Disciplines for Marketing Room 309 Imaging + Communications: Driving Consumer Interactions of the Future Room 312 In Advertising & In Life: “Please Don’t Stop the Music”Room 311 Using Big Data to Reveal Consumer Values and Inform Storytelling
3:15 P.M.Room 304 Brand Advertising on Mobile Platforms: What Does the Future Hold?Room 311 Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and ProductivityRoom 312 MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and LearningRoom 309 Why Sales Doesn’t Use Your Content
4:30 P.M.Room 311 Boston Future 4Room 312 Experience This.Room 309 “Hive Under 25” Panel Discussion
5:30 P.M.Lir , 903 Boylston St Boston Future 4 Reception
5:45 P.M. Social + Beer Party: The Best Brews and Practices in Social
6:30 P.M.Blue Glass Cafe, 200 Clarendon St Boston.com The Hive’s 25 Under 25 Party & Awards
#FUTUREM
FutureM // allBrand identity: cutting-edge, exciting, professionalGoals: transition from 2013 styles to a brighter 2014 look and feel
2013 Powerpoint intro slide for keynote speaker, first use of brighter colors that
would be used for 2014
SEPTEMBER 16 - 18, 2014BOSTON CONVENTION& EXHIBITION CENTERWHAT’S NEXT
2014 web banner, started using the brighter versions of the blue and pink colors, adding some energy to branding
FutureM // allBrand identity: cutting-edge, exciting, professionalGoals: transition from 2013 styles to a brighter 2014 look and feel
Feed your inner marketing geek with a diverse array of content...
DAY
1 SEPTEMBER 16e-CommerceSocial MediaTalent/CareerStartup Review
SEPTEMBER 18CreativeSports MarketingB2BInnovation
DAY
2
DAY
3
SEPTEMBER 17Data
TV & VideoConsumer Insights
Mobility
With Accesss to INBOUND keynotes from Martha Stewart, Simon Sinek,David Meerman Scott & others! VISIT FUTUREM.ORG FOR MORE INFO
FUTUREM TRACKS
SEPTEMBER 16-18, 2014BOSTON CONVENTION & EXHIBITION CENTER
BOSTON
W H AT ’ S N E X T
BUILD
NETW
OR
K
DIS
CO
VER CONNECTDROP YOUR BUSINESS CARD
SEPTEMBER 16-18, 2014BOSTON CONVENTION & EXHIBITION CENTER
BOSTON
W H AT ’ S N E X T
HERE TO ENTER FOR A CHANCE
TO WIN A FREE FUTUREM PASS
With Accesss to INBOUND keynotes from...
Martha Stewart, Simon Sinek, David Meerman Scott
& others! VISIT FUTUREM.ORG FOR
MORE INFO
Began using colors often for 2014 FutureM promotion, including signage at Tech Jam...
...as well as on informational PDFs for potential sponsors
FutureM is a unique 3-day experience bringing together Marketing and technology innovators to contemplate, celebrate and reshape the modern Marketing landscape. Just think of it as the happy place for marketers.
FUTUREM.ORG 01/07 >
BE WHAT’S NEXT.BECOME A FUTUREM SPONSOR.
Put your brand face-to- face with the innovators who are defining our digital future. From decision-making senior execs to the next gen start-ups, FutureM is your chance to put your brand in front of exactly the right people. Propel your company into the industry’s spotlight and capture the attention of an audience who knows the power of Marketing.
FutureM is your opportunity to: Who attends (by job level):
with current clients
innovative industry leaders
emerging trends
with key prospects
your brand
industry relationships
new business opportunities
potential investors
2013 snapshot: By company type:
THOUSANDS OF ATTENDEES
24 MILLION TWITTER IMPRESSIONS
160+ SPEAKERS
65 EVENTS & PARTIES
UNLIMITED EXPOSURE
46% MARKETING
23% TECHNOLOGY
14% AGENCY
10% UNIVERSITY
7% PROFESSIONAL
SERVICES
2013 snapshot of sponsors:Google, Boston.com, Constant Contact, Havas Digital, Hill Holliday, Oasis, Millward Brown, Mobiquity, Mullen, and Verndale
25%SENIOR
24%C-LEVEL
37%MID
10%STUDENT
4%ENTRY
FutureM // allBrand identity: cutting-edge, exciting, professionalGoals: transition from 2013 styles to a brighter 2014 look and feel
Implemented brighter colors on FutureM website, focusing on the pink and blue colors as well as carefully cropped photos of FutureM 2013 for backgrounds, click to view live
MITX, BIMA, ConRes // printWork includes signage, handouts, and adsClick to see full size
Minimalist Snack Menu, Charity Golf Event, ConRes
DRINKSBEER SODA
BURGERS
CHIPSHOT DOGS
SNACKSHACK
SPONSOREDBY
FOOD
CONGRATULATIONSTO THE
DISTINGUISHEDHONOREES
FOR YOUR
Noteworthy Service to
ROBERT WOOD JOHNSONMEDICAL SCHOOL
AND OUR VERY BEST WISHESto a l l t h e
DESERVING
SCHOLARSHIP AWARDRECIPIENTS
732-563-0900Somerset, NJ
Save time and money, build a better IT infrastructure and data center, maximize your choice of IT products and services, and strengthen your ROI – with Continental Resources. Celebrating 50 years of financial stability.
Yearbook ad for Robert Wood Johnson Medical School, ConRes
MITX, BIMA, ConRes // printWork includes signage, handouts, and adsClick to see full size
Registration
G-LSUMMERSIZZLERSUMMERSIZZLER
Registration sign for BIMA summer sizzler event, nautical flags on bottom spell out
“BIMA Summer Sizzler,” unused
Alternate registration sign, two large flags are the nautical flag equivalent of the registration letters, unused
Registration
Q-Z
SUMMERSIZZLERSUMMERSIZZLER
MITX, BIMA, ConRes // printWork includes signage, handouts, and adsClick to see full size
Two conepts for 7 ft. pop-up banners for MITX brand, to be used at various events.
MITX, BIMA, ConRes // printWork includes signage, handouts, and adsClick to see full size
NATIVE ADVERTISINGFACT + FICTION
Peter MinniumHead of Digital Brand Initiatives
@PeterMinniumIAB
Mike DyerChief Digital Officer
The Daily Beast
Lindsay NelsonVice President, Integrated Programs
Slate
Sean Corcoran
Mediahub/Mullen
MODERATOR
PANELISTS
Director of Digital Media & Social Influence
Sonny Kim
PGR MediaSVP, Digital Media
Join the Conversation#BIMANative
We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of Boston’s digital ecosystem being held on May 29th at the Westin Waterfront. Save the date: We’ll be opening up early bird ticket pricing and announcing the finalists for our award categories on April 10th, so be sure to mark your calendars! For sponsorship opportunities, please contact Kara Boudreau ([email protected]) or Sue Pasieka ([email protected]).
2014 WHAT’S NEXT AWARDSTECH CREATIVE MARKETING
Join Us for an After Party Hosted by Our Event Sponsors
@SeanCor
@Follow_Nelson
Whiskey Priest150 Northern Ave
8:15 - 10:00pm
Native Advertising event handout, BIMA
Innovators Exchange: Food Edition
Jeff TennerCurrently the Vice President and Chief Chef of Not Your Average Joe’s, Jeff Tenner provides strategic culinary direction and vision for the Boston-based restaurant company. Prior to his role at Not Your Average Joe’s, Jeff was the Vice President and Executive Chef of Bertucci’s Corporation.
Damien SmithDamien Smith is the Boston Community Manager and Marketing Director for Yelp.com. He leads the charge on a variety of marketing and education efforts to foster and support passionate local communities of consumers and business owners throughout Massachusetts.
Angela MooreAngela Moore joined Scripps in January ‘08 as Vice President of FoodNetwork.com, the most-visited food, recipes and cooking site on the web. She is responsible for strategy, content development and business initiatives for the FoodNetwork.com site and its cross-platform digital extensions.
Tamsen WebsterTamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President of Content Activation (and Resident Skeptic) at independent Boston advertising agency Allen & Gerritsen, Tamsen is responsible for helping brands tell their stories day-to-day to drive business results.
MODERATOR
PANELISTS
what’s on the menu for Sept. 24 | MassChallenge
Tweet aboutthe event!
#MITXFood
Thank you for joining us at our
Join us Oct 2 for the MITX 100 Beers Networking Party for quarterly networking, drinks and a celebration of our community’s achievements. Remember to visit MITX.org for more information.
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Innovators Exchange: Food Edition event handout, MITX
Inside the
indM PRESENTED BY:
Thank you for joining us today for
“Inside the Mind: Conversations with Inspiring Leaders”featuring:
Karen Kaplan
PresidentMITX @drkleiman
Join the conversation
#BIMAITM
Thanks to our Event Sponsor:
Debi Kleiman Chairman
MullenSVP, Marketing & CommercialJetBlue Airways @martysg
MartySt. George
JoeGrimaldi
Moderator{ { Speakers
We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of Boston’s digital ecosystem being held on May 29th at the Westin Waterfront.
Earn bragging rights by having your innovative work recognized at the 2014 MITX What’s Next Awards. Entries are due March 7th, so submit yours ASAP. Visit MITXAwards.org for details.
For sponsorship opportunities, please contact Kara Boudreau ([email protected]) or Sue Pasieka ([email protected]).
2014 WHAT’S NEXT AWARDSTECH CREATIVE MARKETING
Inside the Mind event handout, BIMA
PERSONAL PROJECTSDesign for fun & experimentation
ALTERNATE ALBUM COVERS(redesigns of albums)
Frank Ocean’s “Channel Orange”
SchoolBoy Q’s “Habits & Contradictions”
A$AP Rocky’s “Long.Live.A$AP”
Lupe Fiasco’s “The Cool”
PERSONAL PROJECTSDesign for fun & experimentation
ALTERNATE ALBUM COVERS(redesigns of albums)
Kanye West’s “808s & Heartbreak”
The Roots’ “Rising Down”
PERSONAL PROJECTSDesign for fun & experimentation
PAST CLASSWORK(for graphic design)
Graphic Design final required the creation of 4 images that had a combination of 3+ elements in one image, with one similar overall look and feel. Elements I chose included
music, organic, maps and typography.
JOHN FICHERA DESIGN
THANKS FOR VIEWINGMY PORTFOLIO*
[email protected] // 781-439-5089
*There’s more work where this came from, just ask!