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JOHN DAY GREENHOUSE PROJECT UPDATE...Sep 08, 2020 · GREENHOUSE PRESENTATION. SITE ANALYTICS •...
Transcript of JOHN DAY GREENHOUSE PROJECT UPDATE...Sep 08, 2020 · GREENHOUSE PRESENTATION. SITE ANALYTICS •...
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JOHN DAY GREENHOUSE
PROJECT UPDATES E P T E M B E R 2 0 2 0
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Facility Background• 6,000 sf hydroponic greenhouse• Three bays (production, leafy greens, vine crops)• Financed with $350,000 SPWF loan from Business Oregon• Construction completed September 9, 2019G
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PRODUCT LINEG
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Greenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
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PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
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PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
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E-COMMERCE PLATFORMG
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• Produce distributed via a two-sided business model– Direct-to-Consumer
(D2C)– Business-to-Business
(B2B)
• Sales managed via Square application
• Orders processed at
www.johndaygreenhouse.com
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Order Processing• Orders submitted online (or invoiced via the app)• Payment submitted (or invoice generated)• Customer picks up produce at the greenhouse• Staff update order as filledG
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ONLINE SALES (Thru Sep 01)• Online sales began late May 2020• $13,115.70 gross sales • $11,522.41 net sales (less B2B discounts)
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SALES BY CATEGORYG
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Cucumbers8%
Fresh Herbs10%
Fruit1%
Leafy Greens26%
Salad Pack1%
Tomatoes50%
Uncategorized4%
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SALES BY VOLUMEG
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Salad Pack
Fruit
Uncategorized
Fresh Herbs
Tomatoes
Cucumbers
Leafy Greens
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GROSS SALES ($) BY ITEMG
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CUSTOMER ACQUISITIONG
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y = 0.0039x2 + 0.2538x + 43967R² = 0.9865
5/9/2020
5/29/2020
6/18/2020
7/8/2020
7/28/2020
8/17/2020
9/6/2020
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• 176 Total Customers (Year-to-Date)– One third are first time customers– Two third’s are repeat customers (67% retention rate)
CUSTOMER RETENTIONG
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SITE ANALYTICSG
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• 2,156 unique visitors to website (20 visitors per day)• 7.67% conversion rate (visitor sales)• 2 pages viewed per visitor
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INTERNSHIPG
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First intern – Zachary Ostberg (August 2020)
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FOOD SECURITY PROGRAMSG
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City is participating in multiple food security programs• John Day Farmers Market• Oregon Farm Direct Nutrition
Program (applied)• USDA SNAP (approved)