#xsp13www.xchange-events/x13 #xch13@UBMTechChannel

Solution Provider Survival 101

If You’re Not Marketing Led…You’re Dead

#xch13

Overview

• The Power of Local Marketing• PR Techniques and Making the Connections• Connect the Dots…….XChange 2013• The Big Impact of Video• Microsites for Partnership Marketing• Pulling It All Together Online

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The Power of Local• Local sports stars and

business personalities• Create memories• Connections to the

community build confidence

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PR Techniques• Get local coverage in many

of your markets with one press release

• Integrate into your site and social media

• Make connections in the press community

Site Link: http://www.newswest9.com/story/22740208/denali-advanced-integration-named-to-crns-solution-provider-500-list

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The Big Impact of Video• A picture is worth a

thousand words• Digitally friendly for

broad distribution• Contributes to HR,

Sales and Community Service

Site Link: http://vimeo.com/31698516

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Microsites for Partnerships• Co-branded sites about

vendor & solution provider

• Set your team apart from the others

• Provide a higher level of solution confidence

Site Link: http://www.denaliai.com/mps/

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Pulling It All Together• Develop plans with vendor partners:

– Co-branded sites, videos and collateral content– Events to bring customers to vendors & solution providers

simultaneously– Press releases featuring vendor quotes & solution provider

• Broadcast on Web sites, Radio and Social Media:– Integrate content into company site sections to refresh– Publish on social media pages and video channels

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Connecting the Dots – XChange 2013

• CRN Article, “ Channel CEO Faletra : Solution Providers are becoming Marketing Savvy.”

• Tiffani Bova, VP Distinguished Analyst, Gartner, “ If you’re not Marketing Led You’re Dead. “

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• UBM SharedVue• Leverage Resources

UBM Channel - SharedVue

Web Content Syndication• Timely Product, Promotion & Marketing Content• Multi-Media Delivery of Web-based Materials• Co-branded Marketing Assets• Metrics & KPIs within Partner Console

Email Marketing• Email Delivery for Current Campaigns & Promotions• Partner Customization of Vendor-Created Templates• Automatic In-Site/Syndicated Landing Pages• Contacts & Lead Management• ROI Metrics & Analytics for Each Campaign

Meet SharedVue• Demo Room # 2010• UBM Channel Booth

SharedVue – Through-partner marketing suite with programs and services to help partners be better marketers

Social Syndication• Vendor-provided Social Posts• Posting Through LinkedIn and Twitter• Automated Posting Option• Integration with Syndicated Content and Assets• Complete Metrics & Analytics Visibility