John colderice lawson sales and customer influence - small biz summit 2012
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Transcript of John colderice lawson sales and customer influence - small biz summit 2012
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The Social NavigationGPS System
•
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• 6 Tools
• 7 Rules
• All in ~30 minutes
The Social NavigationGPS System
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Question: Do You Use Social Media?
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Question: Do you use it “successfully”?
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Welcome to Fantasy
Island
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WoM
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Look Up In the Sky!
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Rule #1
Automate Wisely
Good
Bad
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Rule #2
Don’t boreme!
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Be Re-Tweetable
Be Remarkable
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Pop Quiz: What is the fastest way to get
the word out?
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Traditional or Social MediaPushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused
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Rule #3
People Drive Commerce
NOT Brands
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Rule #3
People Drive Commerce
NOT Brands
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Rule #3
People Drive Commerce
NOT Brands
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Rule #3
People Drive Commerce
NOT Brands
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Pop Quiz: What 5 letters will get your
message out to more
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Plz RT
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Something
Lintrestin
gSomething
Lintrestin
g
@colderice photo credit: iLounge.com
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Rule #4
Ask for What You
Want
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Not Rocket Science, eh?
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Rule #5
Velvet Ropes Rock!
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Rule #6
Don’t Pull a Kanye
image by http://rocketraygun.deviantart.com/
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Social Mirror Theory by Sociologist Dilthey
“...people define themselves using others viewpoints.”
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@colderice TheEcommerceGroup.org
Join the
Check out the business
conversationsin the
EcommerceGroup
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Rule #7
See Rules 1 - 6
colderice2-hours of
Social Marketingkiller content on 2 DVD’s
Recorded in Australia